...will guide the company in selling Starbucks coffee in the United States of America. Kraft Company has been able to link Starbucks products with several supermarkets in the United States as well as internationally. However, Starbucks has discovered that it can make it on its own. Therefore, the company has chosen to push for an end of the contract or agreement that exists between the two parties. Kraft was not out to support this move. They oversaw decrease in their turnover. Following their past achievement under Kraft Company Starbucks is almost assured it can make it on its own (Vickers, 2005). Several chains of supermarkets have been linked with selling Starbucks’ product in the United States. Good examples of these channels are Wallmart stores, and the A & P supermarkets At this point, Starbucks may be viewed as the major beneficiary of this channel or agreement. This is because they are the producers of the...
Words: 1450 - Pages: 6
...suppliers and associates6 Financial management6 International operation6 Conclusion7 References list7 Introduction This project will analyze resources and capabilities of Wal-Mart and the linkage between two strands. According to Wal-Mart’s case, it can be divided Wal-Mart’s resources into three main types of resource: tangible, intangible, and human resources. Moreover, thanks to its resources, Wal-Mart’s capabilities comprises of distribution, operation, management information, marketing, and corporate function. If linkage between resources and capabilities can be indicated and understood, it enables Wal-Mart to produce many competitive advantages: knowledge management, distribution network, partnerships, and financial management. Through those advantages, Wal-Mart creates some strategies for the growth of its operation line within United State or extending over the world. Wal-Mart’s resources Tangible resources In terms of financial resources, the company has established in discount retailing format and become the largest and most profitable retailer in the world. It has been developing rapidly, as result; Wal-Mart produces much profit to reinvest its new projects and technology. As shown in Exhibit 1(Wal-Mart’s case study, 2004), in the period of 1994-2003, Wal-Mart’s sales increased from $67.34 billion to $244.52 billion; while its net income also rose from %2.33 billion to $8.04 billion. In fact, Wal-Mart grew stably without stagnancies. In terms of physical...
Words: 1997 - Pages: 8
...vakbondsinvloeden en relevante wetgeving Het is voor elk bedrijf belangrijk om op de hoogte te zijn over de politieke factoren en wet-en regelgeving. Voor Wal-Mart is dit dus ook belangrijk en vooral hoe Wal-Mart internationaal opereert. Dit maakt dat Wal-Mart op de hoogte moet zijn van de in die land geldende wet- en regelgeving. A 2: Gegevens m.b.t. de interne omgeving van de organisatie: a) Gegevens m.b.t. de doelen van de organisatie op lange termijn De lange termijn doel van Wal-Mart is om op de top te blijven. De organisatie wilt de marktleider blijven. Verder willen zij ook in de privaten sector de top bereiken. b) Gegevens m.b.t. de gekozen strategie Wal-Mart probeert klanten aan te trekken door middel van haar marketing strategie, waarbij ze dagelijkse lage prijzen garanderen. Verder heeft de organisatie...
Words: 1375 - Pages: 6
...Family Working in Yard By: Xiao Tan Case analysis of " Stihl Incorporated: Go-to-Market strategy for next-generation Consumers" The successes of Stihl Incorporated's distribution network was based upon it's great supports to their independent retail dealers, to help them service the end customers with a great selling performance. But, when the Generation Y ( Echo Boomers: 1985-2003) gradually become the major house owners (which is the target consumers of outdoor power equipment industry) of United States, their unique buying habits will increasingly affect Stihl's marketing performance. After couple decades, Stihl's two-step retail distribution channels and present products' designs will no longer be profitable. For keeping and improving Stihl's brand equity, I strongly suggest: First of all, create a informative, highly functional Web sites, personalize notification and a mechanism for capturing and responding to customer feedback; Second and the huge move, create a new brand not only sell tools but also providing excellent home improvement experience to house owners and their families; Third, introducing new products that add style, technology and color to the mix in home improvement centers and mass merchants, for commercial buyers, using the web-site only. New brand, New products & New channels There are some unique characteristics of the new generation, such as: "want challenges" and " give me info, but I call shots". Also, "The present research takes an...
Words: 892 - Pages: 4
...What factors might be considered in assessing Tesco’s performance in Thailand and South Korea and in comparing/contrasting their performance to that in Taiwan? Tesco chairman in south korea accused Seoul’s policymaker of being against expansion of supermarkets to protect the small family business. Korea is the second largest market for tesco after U.K, generated 5 bn pounds revenue for tesco and 300mpounds in trading profit last financial year. Started with two stores 14 years ago, now has 350 stores, operates under the brand “home plus” and is the second largest chain after “e-mart” Succeeded in a tough economy as south korea where most fid is still low and brands such as carefour and wallmart were forced to quit. Many analysts attribute Tesco’s success to its decision to entrust Mr Lee seung-han(Chairman-South Korea) with running a Korean-style retail operation without drafting in cohorts of foreign executives. According to him Tesco in Korea is run through an ideology of “synbaration” – a philosophy that is supposed to fuse the best of western and eastern business practice. New innovative ideas in south korea: Virtual shopping hag got their sales increased 130 per cent in three months, and their number of registered users went up by 76 per cent. They are now number one for online groceries and the gap between them and E-Mart has narrowed offline. Whether you see their virtual stores as a display advertising campaign or a new way of building supermarkets in spaces...
Words: 1360 - Pages: 6
...Fall 2011 | BlockBuster Case Analysis | | 1. What role has Netflix played in the development of Blockbuster’s strategic planning? How important is Netflix to Blockbuster’s future strategic plans? Before answering this question ,I would like to highlight that It s clear after reading the case that blockbuster main problem was making strategic plan without considering its scorecard as they never anticipated change or tried to early explore strategic alternatives and they never examined consumer or competitive responses. In a nutshell they were always reactive and not proactive and they never considered that new entrants always seek market space that leaders ignore. To answer this question, I will try to answer the three major strategic marketing questions “Where to compete?”, “How to compete?” and “When to compete?” and apply my answers to Analyze Blockbuster case Where to Compete: * Blockbuster’s targeted the whole market of home movie viewers in the US. Afterwards, they started to target international markets. Blockbuster service their customers through rental stores and they kept using the same business model. However, they failed to understand the change in consumer behavior as people became more busy and don’t have time to visit their stores. * Netflix targeted same market but with different approach as they offered mailing system of movie rentals that go directly to customers and that was very convenient solution and they started capturing...
Words: 1906 - Pages: 8
...------------------------------------------------- like you:…………………………………………. Date:……………………… | 1. Walmart’s focus on supply chain management is responsible for its leadership in the retail industry. Discuss the distribution and logistics practices adopted by Walmart. How far has Walmart’s supply chain contributed to its competitive advantage? Explain. The retail biggest giant, retail supermarket chain “Walmart” serves customers and members more than 200 million times per week at more than 10,130 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of $443 billion, Walmart employs 2.2 million associates worldwide. And the organization is one of the fortune 500 companies. Walmart Stores, Inc., is the world’s largest public corporation by revenue and the largest private employer in the world (about 2.1 million employees in 2008). In 2008, the company operated about 4,000 stores in the United States (discount, supercenters, neighborhood markets, and Sam’s Clubs) as well as more than 2,200 stores in other countries, mostly in Mexico, Canada, Brazil, and the United Kingdom. Its revenue exceeded $400 billion, with net income of about $15 billion. Sam Walton said it best, “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life. During the initial years, Walton focused on establishing new stores in small towns, with an average population...
Words: 14036 - Pages: 57
...The Sustainable SCM of Wal-Mart Group Work - Fall 2013 Global Supply Chain Management Common Assumptions • The categories chosen are Seafood and Electronics. • The market considered into the analysis is the U.S. market. • Every change in the supply chain has to be considered in a sustainable and profitable perspective. • The suppliers that are not compliant with Wal-Mart’s directive on sustainability are substituted after a short-medium time. • A Central Warehouse in the U.S. is not considered for both chains, because we assume that a system of cross docking takes care of the incoming goods from the arrival point in the U.S.A. if the good is imported. • We consider in the U.S.A territory five central warehouse that have a direct contact with all the Wall-Mart stores according to their geographical position. Seafood supply chain Electronic supply chain Assumptions The assumptions needed in order to analyze the seafood supply chain for Wal-Mart are the following: Our import market is the USA market and the export is the Thai one. Thailand, in fact, is one of the major exporter of the seafood category that we will consider: salmon. Wal-Mart fishes demand is similar to the American demand composition in terms of the quantity and the quality of the products. In our analysis we will consider as “producers” (first level of the supply chain) only the fishermen and not the fish farmers We considered only pre-frozen fish, that will be sold...
Words: 6755 - Pages: 28
...SYLLABUS DECISION SUPPORT SYSTEM & MIS MBA–3rd SEMESTER, M.D.U., ROHTAK External Marks : 70 Time : 3 hrs. Internal Marks : 30 UNIT - I Decision Support System : Overview, components and classification, steps in constructing a dss, role in business, group decision support system. UNIT - II Information system for strategic advantage, strategic role for information system, breaking business barriers, reengineering business process, improving business qualities. UNIT - III Information system analysis and design, information SDLC, hardware and software acquisition, system testing, documentation and its tools, conversion methods. UNIT - IV Marketing IS, Manufacturing IS, Accounting IS, Financial IS. 67 DECISION SUPPORT SYSTEM & MIS MBA 3rd Semester (DDE) UNIT – I Q. Define Decision Support System. Explain its characteristics and need. Ans. A decision support system is an information system application that assists decision making. DSS tends to be used in planning, analyzing, alternatives and trial and error search for solutions. A DSS as a system that provide tools to managers to assist them in solving semi structured and unstructured problems in their own. In other words, A DSS is an information system that support to managers for decision making. DSS is the intellectual resources of individuals with the capabilities of the computer to improve the quality of decision. A DSS can be defined as a computer based information system that...
Words: 12475 - Pages: 50
...* Table of Contents 1 Introduction 1 2 Elements of E-Procurement 1 2.1 Systems 1 2.1.1 ERP 1 2.1.1.1 The implementation process and life cycle 2 2.1.1.2 Key success factors (KSFs) 3 2.1.1.3 Project preparation 3 2.1.1.4 Technology selection 4 2.1.1.5 Implementation/ development: 5 2.1.2 EDI 5 2.2 Necessary Support Technologies 7 2.2.1 E-Catalogues 7 2.2.2 E-Auctions 8 2.2.3 Market Places 11 3 Strength and Weaknesses of Implementing E-Procurement 13 3.1 Strengths 13 3.2 Weaknesses 14 4 Critical Success Factors for the Implementation of E-Procurement 15 4.1 Supplier and contract management 16 4.2 End-user behavior and e-procurement business processes 16 4.3 Information and e-procurement infrastructure 17 5 Case Study 18 6 Future Outlook/ Conclusion 19 List of References II Introduction During the last decade and especially in the last couple of years, the internet has finally found its position in business operations. While the use of internet has been rather the exception than the norm, it is now becoming more and more common to streamline processes and eliminate wasteful processes through the use of the internet. This can especially be seen in the purchasing operations of many firms nowadays, as many companies see the importance of efficient procurement and change from slow and often expensive, paper-based orders to e-procurement. It seems as though this style of procurement can be of great advantage to every firm, but there are also drawbacks. The...
Words: 6990 - Pages: 28
...ZIPCAR ZIPCAR 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY 2011 Sebastian Cruz BUSINESS STRATEGY AND POLICY TABLE OF CONTENTS EXCECUTIVE SUMMARY……………………………………………………………………………………….3 COMPANY INTRODUCTION……………………………………………………………………………..4-10 PORTER FIVE FORCES ANALYSIS…………………………………………………………………….11- 17 INTERNAL FACTOR EVALUATION (IFE)……………………………………………………………18-24 EXTERNAL FACTOR EVALUATION (EFE)………………………………………………………….25-30 TOWS MATRIX……………………………………………………………………………………………….31-35 REFERENCE……………………………………………………………………………………………………..36-59 EXECUTIVE SUMMARY After analyzing Zip car situation in the industry with a Porter 5 forces analysis, internal factor evaluation, external factor evaluation, and the TOWS analysis, I came out with some strategic ideas that based on the implication of business concepts along with the business idea of Zip car can lead for a better succeed of the company. For the SO strategy, I developed three important opportunities for Zip car. Government got Zip, this consists in working together with the government to reach environmental goal and for Zip car avoid some cost in the long term. Zipster to Wal-Mart, develop a market penetration to focus on a certain group working together with the top wholesaler company in the world would lead for new members to use Zip car. Introduce Zip car to India, this one I think is the most important and very achievable, it is a market that is growing fast with an over populated urban areas. Using a market development...
Words: 8022 - Pages: 33
