Investing in Wal-Mart, the world’s largest retailer would seem to be a “no brainer” because of the great history and success of the company. Sam Walton had a vision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin. His mission "to help people save money so they can live better" (Walmart, 2012), has proven to be the culture of the company that began from a single store to an empire. Today, Walmart operates more than 10,000 retail units under 69 different banners in 27 countries. Walmart employs more than 2 million associates who serve 200 million customers and members every week (Walmart, 2012). Walmart’s strengths lie in their high technological information systems monitoring worldwide product activity at a single glance, they manufacture they own branded goods as well as supply goods from local suppliers and other major brands not to mention their buying power. The weaknesses of Walmart include having control of such a huge organization and being responsible for and managing a great number of employees. Having pressure from suppliers with regard to price and their ability to supply when required. Becuase of the low prices customers often question and are concerned at the quality of the goods.This is offset to some extent by the satisfaction guarantees offered. The opportunities for Walmart include worldwide expansion, creating Walmart convenient stores and home delivery of goods purchased via internet to rural customers. Threats to Walmart include opposition from local competing vendors in communities. Being successful, they are open to attack on any ethical stance - low pay and poor work conditions, supply of goods from 'poor' cheap labour countries, and environmental issues. Walmart understands that their stakeholders include shareholders, customers, associates and communities they are