...see it as a “billion-dollar parasite” that should be banned from communities; and these different views create perceived conflicts of interest (Carroll and Buchholtz 602). Such conflicts, coupled with society’s criticism towards the biggest retailer, include business closures, traffic congestion, and urban sprawl. In fact, to be further discussed throughout this paper, Walmart’s opponents are already trying to hinder its expansion since the company is not fulfilling all their social responsibilities and the economy could suffer long-term consequences. To be objective, a brief analysis of the company’s CSR (Corporate Social Responsibilities) using the four-part CSR model, can provide a better understanding of why it is causing problems and why it is experiencing opposition. First, as the company is proving to be extremely profitable, with high number of sales each year and by providing competitive low prices and service to its consumers, its economic responsibilities are being met and there are no potential problems in this category, but Walmart still needs to maintain its bottom line progress. Second, Walmart’s...
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...Walmart: Global Strategic Expansion - Executive Summary Since introducing its first international store in 1991, Walmart has transformed itself from an American retail giant into a global one, leveraging a wealth of resources to strategically expand operations. Although Walmart must contend with several formidable competitors, the retailer has successfully opened thousands of stores across the globe; most frequently, it has added international units through the acquisition of foreign retailers, which simultaneously reduces its competition and furthers its dominance. Walmart has differentiated itself by coupling its understanding of political, economic, legal, and cultural systems within target markets with its low-cost, high-quality approach to mass retail. Utilizing simultaneous strategic multiple thrusts, Walmart has developed layers of competitive advantage to establish itself as the world’s leading retailer. Focusing on strategic expansion, Walmart currently operates 9,826 stores across twenty-eight countries, allowing it to capture global scale efficiencies by creating a coordinated and integrated network of interdependent stores. Each unit within its network is regarded as a source of ideas and capabilities, and innovation is diffused across the company through initiatives such as a market-by-market training program that helps increase the company’s responsiveness to local demands and preferences. Thus, Walmart has established itself as a transnational corporation by developing...
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...THREATS AND OPPORTUNITIES Lee Yee Mun B1000922 Help College Of Arts and Technology Bachelor of Science in Collaboration with Southern New Hampshire University, USA lemon_0611@hotmail.com Rashad Yazdanifard Faculty of Management, Multimedia University, Cyberjaya, Malaysia. rashadyazdanifard@yahoo.com 1 ABSTRACT Global expansion has been gaining a lot of attention. There are many important factors to be considered in the decision-making process such as business strategies, entry modes, and threats and opportunities in the markets. Appropriate strategies will minimize the risk of failure in international markets. The right business strategies and entry modes employed will increase the firm’s chances of success and influence the future of the retailer. Key words: global expansion, business strategies, entry modes, threats, opportunities, Walmart 1. Introduction The internalization of the retail industry has been researched widely, and majority of these studies have described the motivations and scales for international expansion by retailers (Akehurst & Alexander, 1995; Williams, 1992). Many models of internalization explains the sequence of foreign expansion, showing that companies who go international will do better in foreign markets that are similar to their domestic markets. This was why Walmart chose to enter the markets of Canada and Mexico (Johanson & Vahlne, 1977). There are several reasons why international retailing became popular...
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...Summary of Case Table of Contents Summary of Case History Overview: * Vision, Mission, and Goals Major Issues Swot Analysis CSR Analysis - “Buy American” program and “Environmental Awareness” program Sam Walton: A motivational Genius? Walmart’s responsibility to it employees Stakeholder analysis Competitors Ethical Practice towards Walmart Walmart’s and the international arena Critique Recommendations References History Overview Walmart’s mission statement is “We save people money so they can live better.” Walmart's vision statement is to 'promote ownership of Walmart's ethical culture to all stakeholders globally.’ Walmart Corporation has guidelines to help associates to uphold this vision. Some of these guidelines are following all laws, being fair, having integrity, respecting others and embracing diversity. They also believe in the idea of “working together, we’ll lower the cost of living for everyone, and give an opportunity to see what it’s like to save and have a better life.” One of their many goals is to become an international brand. Walmart was founded and opened by Sam and Helen Walton in Rogers, Ark. in 1962 while using their family home as collateral. The store was just 18,000 square feet of selling space, and had clothing racks made of plumbing pipes. Store 1 was modest, but customers loved the great prices and the wide assortment. Starting off with Sam Walton’s idea of low prices in the 1940s, Wal-Mart has since then become the world’s...
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...Marketing Plan Final Phase MKT/421 Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website for assistance in accomplishing the following process of the marketing plan phase one. Selecting an existing organization and discussing its overviews is the first step in phase one. The second step is giving a description of the new product or service. Step three is explaining the importance of marketing for organizational success. The fourth step analyzes the factors of strengths, weaknesses, opportunities, threats, and trends (SWOTT) of the new product or service. Step five is the marketing research approach for developing the marketing strategy and tactics of the new product or service (Perreault, Cannon, & McCarty, 2011). Organizational Overview Team Charlie chose the Walmart organization for completing this assignment. Walmart is one of the best known organizations in the world that have successful marketing plans and strategies. Sam Walton is the founder of Walmart and opened the first store in Rogers, Arkansas, 50 years ago in 1962 (Walmart, 2012). Currently...
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...Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations, they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while Target remains a primarily domestic corporation with just one segment. While both stores serve generally the same purpose, the stores attract different markets and both feel intense competition from one another. While Wal-Mart is much larger in scale, Target is very competitive from a financial standpoint. Wal-Mart originated in 1969 under the leadership of Sam Walton. Wal-Mart is the largest superstore chain in the United States. Their products vary from groceries and perishable items to car care in some stores. However Wal-Mart is not just made up of the traditional supercenters that over 100 million people frequent weekly. Wal-Mart is comprised of three separate segments. . A segment of a company is defined by a subsidiary or part of a corporation that makes up more than ten percent of its assets or revenues. . “Wal-Mart Stores” is a heading that includes the company’s supercenters, discount stores, and neighborhood markets that are located in the United States as well as walmart.com. The...
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...Case study analysis: "Walmart's Strategies in China" Introduction: Wal-Mart Stores, Inc. (NYSE: WMT), branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 percent of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. Walmart has 8,500 stores in 15 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America...
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...retailer with one of the most profitable business strategies on the planet. Walmart’s objective to offer the lowest prices to a diverse customer base has proven successful over several decades. Walmart began with a humble business model in the early 1960s. Sam Walton, original founder, wanted to provide people with the best prices possible. Sam Walton launched over a dozen locations to the public in the late 1960s. The profitable groundwork and strategy of every-day low prices spread rapidly through the next several decades. Throughout the 1990s, Walmart’s growth soared globally as they continued to facilitate a cost cutting strategy. America’s recent recession encouraged many low-income families to shop for Walmart’s low priced products. Walmart’s low prices may attract budgeting Americans, but their questionable operations are steering many others away. Walmart’s public perception is declining because of their negative organizational culture. Walmart’s employee wages are consistently below the American average, resulting in workers resorting to government aid. Discrimination lawsuits occur annually because of management’s stereotyping and poor leadership. Even Walmart’s ignorance to safe working conditions in other countries is beginning to surface in America’s media. Walmart’s leaders have attempted to address these issues, but ultimately failed to create a climate for change. Walmart’s future leadership must overcome their negative public perception by implementing...
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...References…………………………………………………………………………...21 1. Executive Summary This report closely examines the operations of the world's largest retailer, Walmart, in Canada and Mexico. Assessments of market conditions in both countries have been conducted in terms of country competitiveness, cultural, political and legal environments and the strategies used by Walmart upon entry. Tying into these international business factors, specific aspects of international economic integration, monetary systems, social responsibility and corruption have also been reviewed. While being part of one continent and a common trade bloc (NAFTA, the North American Free Trade Agreement), considerable differences between Canada and Mexico are apparent. These differences are individually analyzed on the following pages. Inevitably, they are best understood in the context of the two countries' long-standing economic and cultural ties to Walmart's home country, the United States of America. Walmart gained enormous success under its current low-price business model in both Canada and Mexico; therefore it is recommended that Walmart maintain its current strategy of delivering products at everyday low prices in both countries....
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...Context: 1. Introduction 2 2. Background of Wal-Mart stores Inc. 3 3. Retail organization internatinalization expension 4 4. International Expansion of Wal-Mart in Maxico,china and canada 5 5. Comparison of Entry Modes 6 6. comparison of Opportunities 7 7. Final touch 8 8. Conclusion 9 9.Bibliography 10 1. Introduction: Being present and having to enter foreign markets is for many companies natural, while for other it is a new challenge that they have to face. This challenge, known as market entry, consists of three major decisions: where to enter, when to enter and how to enter different markets. Some companies are forced to internationalize in the early stages of their life due to small saturated home markets, while other companies choose to go abroad because of the great opportunities new markets might bring (Peng, 2006). Once deciding to go abroad and choosing the target market and timing, companies' need to consider the choice of entry modes. Generally, to choose international firm there are six different entry modes: exporting, turnkey projects, licensing, franchising, joint ventures, wholly owned subsidiary (Hill, 2004). Each entry mode its distinctive characteristics (see, e.g., Hill, 2004; Hill, et al, 1990; Hill and kim, 1988; Anderson and Gatignon, 1986; Madhok, 1997; Brouthers and Brouthers, 2000; Bishop 2006. Selecting a suitable entry mode is a difficult decision for firms interested in entering a foreign market (Agarwal and Ramaswami, 1992). Sometimes...
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...San Walton opened his first store in 1962, Walmart has grown into a global retailer with more than 4,000 store in the United States and more than 6,000 internationally. Walmart is comprised of three business segments, Walmart US, Walmart International and Sam’s Club. Walmart Global eCommerce works across all three segments. Walmart’s mission statement “We save people money so they can live better”, is not indicative of where its strategic focus areas are, but it does sound good for the average customer who has a limited budget. This mission statement leads directly into Walmart Global eCommerce goals which include combining online, social innovations with physical stores to give consumers “anywhere, anytime shopping experience” in addition to its organizational sustainability goal of creating zero waste, using only sustainable energy and selling products that sustain the environment which is important to all of Walmart’s segments including eCommerce. Walmart’s overall objective is to deliver shareholder value by increasing earnings per share, returns and maintaining strong stable returns on investment. According to Walmart CEO, Mike Duke, Walmart’s strategic focus areas are: •Making sure the company has the best retail talent at every level of the organization by recruiting, developing and retaining the best associates; •Delivering on the productivity loop that enables Walmart to operate for less so the company can drive prices even lower for its customers •Being even...
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...complete their primary and support activities to reduce costs still further while maintaining competitive levels of differentiation. Their successful supply chain management is an important way helping them to implement the cost leadership strategy. They has effective inbound logistics by using just-in-time inventory. And they have cut costs from outbound logistics by creating better fuel efficiency in their trucks, getting more pallets on a load, and decreasing empty miles driven by their trucks (Dess, 2012). Walmart also reduces costs by buying in large blocks. Technology plays a key role in Walmart’s supply chain too, it allows Walmart to accurately forecast demand, track and predict inventory levels, create highly efficient transportation routes, and manage customer relationships and service response logistics (Walmart's Keys to Successful Supply Chain Management, 2013). In conclusion, Walmart's successful overall cost leadership/differentiation strategy leads to high entry barriers for competitors. • Corporate-level Strategy The major reason behind the success of Walmart lies in the fact that the company believes and concentrates on the strategy of single business, which means more than 95% of its revenue comes 6 |!Page from their grocery business. Over 30 years, the strategy of single business has been contributing greatly to the success of Walmart, they have never believed in the concept of diversification for the sustenance of its growth and also its advantages at the...
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...subsets of assets, contributed by two or more business entities for a specific business purpose and a limited duration. This can enable a firm to achieve market penetration into new areas over time, enter and develop new product markets, expand into new geographic areas and participate in new technology driven value activities (Sullivan, 2014). For the purpose of this project we decided to analyze the recently concluded Joint Venture between Walmart Inc. and Bharti Enterprises. Bharti Enterprises is an Indian Business conglomerate, which owns various businesses spanning across telecommunications, retail, financial services and manufacturing. It operates in 20 countries across Asia and Africa. Wal-Mart Stores Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. It has over 11,000 stores in 27 countries, under a total 55 different names. A foreign company can invest in an Indian company through a Joint Venture Agreement (or as a Wholly Owned Subsidiary) in areas, which are otherwise not reserved exclusively for the public sector or which are not under the prohibited categories such as real estate, insurance, agriculture and plantation. Foreign investment...
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...Retail Doesn’t Cross Borders Here’s why and what to do about it Globalization’s lure is almost irresistible. With the U.S. economy struggling to expand and Europe on the brink of recession, fast-growing markets in the developing world offer the best opportunities for boosting revenues and profits today. Many companies in the developed world are keen to follow in the wake of corporations in a variety of industries—such as Boeing, Coca-Cola, DuPont, General Electric, Hewlett-Packard, IBM, Oracle, Unilever, and Disney—that appear to have succeeded in going global. Globalization is no panacea, however. Success abroad varies widely, and it’s often tough to boost profits by investing overseas. Because most studies look at cross-industry patterns to draw lessons about how to succeed at globalization, they can be Rajiv Lal is the Stanley Roth Sr. Professor of Retailing at Harvard Business School. misleading. When we focused on one industry—grocery retailing—we found that, with a few exceptions, globalization’s benefits had not accrued to retailers. In contrast to other industries, grocery retail is still dominated by local players in most countries. International players are almost entirely absent from even the largest retail markets. And every grocery retailer that has ventured overseas has failed as often as it has succeeded. Moreover, our research shows that on average, the extent of internationalization does not have a significant effect on retailers’ ...
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... Executive Summary Walmart is one of the world’s largest retailers, serving communities worldwide and employing millions throughout their growing organization. This global organization has faced large amounts of scrutiny over the years and has seen legal repercussions from failure to comply with labor laws. Continuing to grow and rise above competitors, Walmart’s strategic HR plan needs to address some of these key opportunities and set the right employees in place to deliver on the company mission and vision. An effective strategic plan will also benefit the organizations reputation and image, both internally and externally. Ongoing pressures and cultural HR issues Walmart faces includes environmental preservation and the companies initiatives to “go green”, as well as the organizations reservations and discouragement towards unionization. These are issues Walmart can address through communication and training. In addition, Walmart faces many emerging HR issues including topics such as diversity, training, retention, and staffing. The majority of Walmart’s positions include entry-level work at minimum wage pay and fluctuating hours as a result of the businesses seasonal sales increases. This results in decreased...
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