A Disney America: No Happily Ever After
1. Do you think Disney made the correct decision in its plans to design, and then cancel, the Disney America project? Why? Did Disney lack understanding of the general and task environments?

The right decision to stop was the right one. If Disney continues to pursue this park in Haymarket, Virginia it was feared that it would destroy civil war history. But it isn’t opponents that affected the proposed park. It was internal and task environments that were in continual turbulence. The attendance and profits were down at all theme parks.

2. How does Disney’s value of its corporate image differ from that of other companies? Do you view Disney differently? Why?

Disney’s overall image before reading this article is that Disney is pure and wholesome. However, in the article, Disney’s plan was to buy land in ways that kept the public from knowing what his true intention was for the parks in Orlando and Anaheim. When this was tried for in the new park, the residence of this area felt this would ruin a lot of the civil war history. We would view Disney as deceiving the general public; this was not ethical to create his wealth. In business, you need to be up front and honest with all transactions. However, you could say if he did not do this both parks may have not been built.

3. Walt Disney Co. was founded by an entrepreneur and was once a small business. Name three ways in which you think Disney has contributed to the American economy and culture over the past 80 years. Would those contributions have also applied to the Haymarket, Virginia region?

Once the parks were completed and up and running it was a big draw to Florida and California. Around the parks were the different characters and the licensing for the product they would sell. Disney also produced many different movies using the same characters from the theme