Walt Disney and Marvel Entertainment Strategic Initiative

Cynthia Morgan FIN/370 July 29, 2012 University of Phoenix Nicole L. Givens

Strategic initiative plans allow organizations to identify initiatives and strategies to undertake and to accomplish the objectives and goals identified by the organization. The process for strategic initiative planning involves various steps. The steps include identifying the organizations opportunities, threats, strengths, weaknesses, creation of objectives and goals, development of tactics, strategies, use of measures, and processes to evaluate the results. Team A will discuss Walt Disney and Marvel Entertainment acquisition strategic planning initiative, identify an initiative Walt Disney discussed in their annual report, the effects the initiative will have on the organizations financial planning and the initiative will affect the organizations cost and sales. Walt Disney and Marvel Entertainment Strategic Initiative The initiative of strategic planning of Walt Disney, Team A will analyze the acquisition of Marvel Entertainment. Reports show that Walt Disney Empire purchased the superheroes stable Marvel Entertainment for $4bn in 2009. Disney hopes to use Marvel’s 5,000 characters on its own television, movies, video games, and theme parks industries. Marvel and Disney have similar business models. They both promote the characters with popular imagination and became famous around the world in every possible media platform or licensing