Two brothers founded The Walt Disney brand in 1923. The names of these two brothers are Walter Elias Disney, and Roy Disney. Walter was the younger of the two and by the time he was sixteen years old he had a passport with the wrong birth date on it, making him older than he actually was. He used this passport to serve in the Red Cross during World War I. Walter and Roy had their parts to starting Disney. While Walter was known as the “creative force” in the business, Roy was more the financial man. He provided funding for his brother Walter in order to get Walt Disney started. The first project that saw some success was “Oswald the Lucky Rabbit.” Oswald debuted in 1927, but roughly a year after the distributors of Walt Disney underhanded Walter and took the Oswald franchise away from Walter by hiring away most of Disney’s animators. Once Walter found out about what had happened and realized he could not do anything to get Oswald back, he tried to alter the Oswald image a little bit. Once he changed some of the details to the original Oswald the Lucky Rabbit, he ended up having what we now know as Mickey Mouse. The next big hurdle for Walt Disney took place during the time of World War II. During this period of time, Disney got through the financial struggle that the war had placed on the country by making cartoons for the …show more content…
This strategy came through the Disney Dimensions program. The program was an eight-day program that ran from seven in the morning to eleven at night. During these eight days twenty-five senior executives were to go through this training process. The training included cleaning bathrooms, cutting hedges, and playing a character in the park. The idea behind this was to eliminate the middleman between stores and Disney. Instead of the stores calling Eisner, and then Eisner calling Disney, Eisner tells us, “what happens is the head of Tarzan calls the head of the store directly.”