...Disney Heroines and America: Yesterday and Today Haley Hayes English 311c Section 02 Movies reflect current American values. Symbols and signs of these shifting values creep into every aspect of the American people’s lives. The entertainment industry provides an example by depicting the powerful influence animated heroines have on cultural trends. In animation, the heroine archetype has come to mean the “ideal person”: a symbol of the qualities, attitudes, popular trends, and those socially acceptable norms which are the most desirable. Has the public brought this upon themselves by buying into the movie-madness scheme, which dictates how one should think, feel, and, in part, be? This introduces another interesting question: Does the shift in societal values affect the nature and content of animation, or do the values portrayed in animation and public’s willingness to be overpowered create these changes in American beliefs? Regardless of which comes first, analyzing a character is synonymous with analyzing the culture from which the character is spawned. These symbols in animation, unfortunately, don’t always depict America’s best values and more often than not are targeted at children. Truly, the influential impact of animation on children is most perfectly depicted in the famed Walt Disney Heroines. These Disney girls have come to reflect America’s ever-changing values and the evolution of its popular culture. Despite the public’s initial skepticism...
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...proprietor of his self-named museum hall. His struggles as well as his raise to stardom are shown, as well as another. The hall has a “Disneyesque” atmosphere that radiates from the Kroc museum, its devotions are like to Walt Disney. Both Walt Disney and Kroc relate in numerous ways of each other’s personal life decisions. Each had dropped out of High school at early age to enroll in the military during the First World War. But with differences aside, both were hardworking, headstrong men. Both shared an imperative gift. To sell and sell effectively. A strategy in conjecture to the capability to sell was the formation emotionless and at times reckless notions. Kroc uplifted McDonald’s and the fast food industry from its roots, and established the QSC and V technique ( Quality, Service Cleanliness and Value ) to progress the mode of how rapidly food can be manufactured and money received, instead of the experience of the consumer. Walt Disney with his dreams of Disneyland his ultimate playground of Fantasy, demolished diverse agricultural landmarks. Transforming a once sleepy farming county into one of today’s most profitable investments. With the inaugural opening of Disneyland in July of 1955. Both of these men jolted heads when it came to marketing McDonald’s French fries. Animal lard and cotton seed Dripping French Fries did not appeal to Disney, unless they were vended at a higher price. Kroc refused the proposal and donned Disney with the name “strange Duck”, sluggish but scorching...
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...The Walt Disney Company: Business Environments Daniel A. Parra Lozano Lynn University The Walt Disney Company: Business Environments The success of organizations within their specific market niches and competitive environments is based on a myriad of factors, both internal and external. The detailed overview and analysis of these factors exists within the general business environments of the organization. In order to maintain a leading competitive advantage, managers on every level must actively assess these environments and markets, while making the most appropriate decisions that will allow the organization to sustain leverage when faced with high environmental dynamism and/or complexities. The Walt Disney Company has clearly proven to withstand the test of time, through dedicated market analysis and environmental scanning. Internal Environment From the company motto, corporate credo, mission and visions statements, to the overall culture and climate of an organization, the internal environment defines the intramural business atmosphere of the entity. The Walt Disney Company’s strong internal environment and clear strategic intent makes Disney an evident leader in its industry. The Walt Disney Company also basks in unparallel name recognition, experienced upper management, and a conglomerate diversification of goods, products, and services offered. Developing strategic management based on a company’s core competencies, makes for a constant, yet not necessarily evolving...
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...On December 5th, 1940, representatives from the Screen Cartoonists Guild informed Walt that they had gained enough cards from Disney employees to be recognized by him. Upon learning of this, Walt became as mad as a hornet. He absolutely despised unions, not unlike most other studio heads at the time. He modelled his business work after that of Henry Ford, another Midwesterner who had a mutual despise of labor unions. He did not want to be told by anybody how to run his company. It was either his way or the highway. Walt called Babbitt into his office that month and told him to "stop this thing now". Babbitt refused to reconvene the Federation. That very exchange with Walt was also a huge factor in Babbitt making his decision to join the Guild. In early 1941, Disney met with Babbitt, Herbert Sorrell, and the president at the time of the SCG, Bill Littlejohn, to discuss the recognition of the labor union. In a very heated exchange, Walt absolutely refused to negotiate and declared that he would not let his studio be unionized. Herbert Sorrell responded by threatening to turn Disney Studios into a "dust bowl" if the Guild was not recognized. This frustrated Walt so much that in February of...
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...infact Disney’s. Walt even received the nation’s highest civilian award, The Medal of Freedom, from President Lyndon B. Johnson. Even though many of Disney’s achievements cannot be given in awards, he is also credited with shaping the world of entertainment into what it is today. He is also responsible for creating “The Happiest Place on Earth” and being huge parts of countless children’s childhoods all over the world. In 1926, Universal Pictures was looking for a new creative Rabbit series. Walt, of course always looking...
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...From the inside doors of a design studio to the entire world, Walt Disney not only had an impact on the design field but on the world as a whole. His life goal was to make children and families smile and laugh even through hard times such as World War II. Unfortunately, after his death on December 15th, 1966, the company became more involved with making profits instead of creating “original” laughter. When Walt Disney created his projects, he liked to give a sense of nostalgia and promises toward the future. This is what drives many animators out there to base their work off of his methods. There are many people out there who see the irony in what inspired him, considering that Walt Disney didn’t have a positive childhood yet so he wanted to enlighten and make sure others did....
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...Disney World is the most popular vacation destination globally, with more than 52 million visitors each year (Wikipedia). Disney World’s entire premise is built upon the belief that if one works hard towards their aspirations, they will eventually achieve them, due to founder Walt Disney’s own adversity and diligence during his struggle to success. He once stated “I reject luck- I feel every person creates his own ‘determinism’ by discovering his best aptitudes and following them undeviatingly (CITATION).” Disney was a leader directly within his own creative team and throughout the entire world as a cultural icon. He was known for his extremely collaborative and Rostian-style leadership, referring to all of his employees as “cast members” regardless of their status. To this day, Disney World maintains Walt Disney’s leadership tactics, vision, and promotion of hard work for success. However, can Walt Disney’s success be completely attributed to his hard work, or is there more to his story? In his book “Outliers,” Malcom Gladwell argues that there are...
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...increased revenue which will translate to profits. In an effort for InterClean to ensure the desired results human resources will endure various challenges. InterClean is managing one issue which is the acquisition of EnviroTech. The acquisition of EnviroTech long term goal is to help InterClean manage the issues it will face as it expands globally. InterClean will have to train the EnviroTech staff as well as ensure that they blend into the corporate culture. The institution of the items which must be executed will assist in the competitive edge that will distance InterClean from any of its competitors. Collectively Team D evaluated the InterClean case and benchmarked its results with various companies such as Pfizer, Little Tikes, The Disney Company, AT&T, Mead and Verizon and examined what tools these companies have utilizes in order to expand globally and become successful. Pfizer Pfizer was created in 1849 by two cousins Charles Erhart and Charles Pfizer. The company began to market products for the common day problems, from skin irritation to upset stomachs. Throughout the years Pfizer works on producing the current products, while research and development attempts to find new products for different problems. The new products and solutions evolve as time goes on and the leadership changes. The leadership of Pfizer is a different type of leadership. While Pfizer has some of the traditional types of leadership such as a CEO, a Board of Directors and other types of...
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...international exposure and a history of merger and acquisition and other solely operating in USA with no history of merger and acquisition. Discussion Walt Disney Company which is commonly known as Disney is an American diversified multinational company that is headquartered at Walt Disney studio in Burbank California. In terms of revenue the company is largest in the world. The business was established by Disney brothers namely Walt and Roy Disney in the year 1923. The company was a leader in the animation industry before it diversified into other ventures. Pixar on the other hand was formed in 1979 by George Lucus and his recruit Ed Catmull. The company was renamed as Pixar when Steve Jobs acquired majority stake in the company in the year 1986. After the demise of Walt and Roy Disney the company lost the initial success that it had with animation films. It was in this time that a series of animation films that were produced by the company did not farewell at the box office and the company suffered losses. On the other hand Pixar’s computer division was also suffering string of losses and the company was about to go bankrupt. This led to the animation department of the company producing animated commercials for different companies. It was in this period that the company formed a relationship with Disney in which Disney would market the films made by Pixar. The generated profits would be shared in 50:50 proportions amongst...
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...Currently, in the world of growing economy and globalization, many businesses on both domestic and international marketplaces struggle to achieve the best market share. Every day business people from top to lower management work to achieve a common goal, being the best at what you do, and getting there as fast as possible. As companies work hard to beat their competitors they accept many tactics to do so. As for my assignment, I have chosen to examine why Disney and Pixar merged as a company. A brief definition of an Acquisition and a merger will be given following with the difference between them. I will be discussing if these two companies were a success or a failure and why and which were their reasons behind this statement. A merger is a combination of two companies, which form a new firm, while an acquisition is the purchase of one company by another in which no new company is formed. Mergers and Acquisitions take place for many strategic business reasons, but most of their reasons are due to economic standards. These are some reasons: Cutting costs: some companies have similar products or services, if they could combine there could be a huge reduce of costs this is an advantage for both firms. Most of the companies, which merge, can combine different opportunities for the best. This economic strategy has to do with economies of scale “reduction in cost per unit resulting from increased production, realized through operational efficiencies” in other words, when the...
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...Two brothers founded The Walt Disney brand in 1923. The names of these two brothers are Walter Elias Disney, and Roy Disney. Walter was the younger of the two and by the time he was sixteen years old he had a passport with the wrong birth date on it, making him older than he actually was. He used this passport to serve in the Red Cross during World War I. Walter and Roy had their parts to starting Disney. While Walter was known as the “creative force” in the business, Roy was more the financial man. He provided funding for his brother Walter in order to get Walt Disney started. The first project that saw some success was “Oswald the Lucky Rabbit.” Oswald debuted in 1927, but roughly a year after the distributors of Walt Disney underhanded Walter and took the Oswald franchise away from Walter by hiring away most of Disney’s animators. Once Walter found out about what had happened and realized he could not do anything to get Oswald back, he tried to alter the Oswald image a little bit. Once he changed some of the details to the original Oswald the Lucky Rabbit, he ended up having what we now know as Mickey Mouse. The next big hurdle for Walt Disney took place during the time of World War II. During this period of time, Disney got through the financial struggle that the war had placed on the country by making cartoons for the...
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...Disney and the American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven...
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...Financial Report on Walt Disney Company Financial Report on Walt Disney Company Introduction Walt Disney Company Walt Disney has been selected for analysizng the financial position for this assignements. The Walt Disney Company is regarded as the second largest and most utilzied entertainment and media companies after (TMC) Time Warner Company. The company was established on 16th October, 1923 by Roy Disney and Walt Disney. Throughout the years, it has emerged as one of the largest Hollywood studios and the American Broadcasting Company. The corporate headquarters of Walt Disney is in California. The company primary involves in the service manufacturing industry, books, computer games, animation and entertainment studios and network etc. The Walt Disney and its subsidiaries have been loyal and committed towards the company and its success. Walt Disney has a rich legacy of creative content and story telling that is exceptional. (Walt Disney,2012) The word Disney is a renowned word in the media business industry. It is known for the provision of entertainment to adults and young alike. It comprises of an international theme park and a huge animation studio for production. The Walt Disney dominates the entertainment industry. The Walt Disney Company is a diverse international company in the field of entertainment. It is a media enterprise and comprises of five primary business segments (SBU’s). These include entertainment studies, interactive...
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...Movie Production and Distribution Industry Industry Overview A major influencing factor in the general environment of the movie production industry is the implementation of new technology. The improvement of technology has always been a driving force behind the filmmaking industry. There are various kinds of technology forthcoming. A major one is the development and use of 3D, IMAX and digital film. These new developments have changed the way that movies are made and affect the cost and method of film production. New cameras and recording methods are required in production and this is forcing the directors, actors and other staff to adapt their techniques. Due to the vast array of technologies that can be utilized for movie production there are low barriers of entry for suppliers. The production industry has been able to maintain leverage over these new corporations through their economies of scale and their ability to influence the end user of the product. Another important technological development is the digital streaming and downloading of videos. This new technology is having both positive and negative effects for the filmmakers. The ease of digital proliferation has allowed production companies to widen their brands and make more films and television programs. This has created greater revenue for the industry. Digital streaming has made way for a new kind of company focused on this delivery method. The improvement of digital animation has also increased...
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...approach of movie production in India. An attempt to unravel the man who changed the face of Indian media………………… Introduction Ronnie Screwvala is a self made man and an iconic figure in the networking media industry. The CEO and founder of the UTV group he has been one among many others to first introduce cable television in Mumbai. From a cable operator to a media giant he has not only reached the pinnacle of success but also overcome many struggles to survive in the entertainment networking industry. He has been the pioneer in adopting a modern corporate studio approach to film production, which has helped him grow step by step, reaching for the stars all the way. With his decision to back films that are entraining and content heavy, his production house has carved a niche for itself in the Indian and global market. In the recent years, Ronnie has established a higher market value by partnering with international media giants such as Walt Disney, Fox Searchlight, Sony and Overbrook Entertainment with the view to explore and extend his international reach. Family Background Ronnie Screwvala was born in Mumbai on June 8, 1956 in a Parsi family. His father was a top executive at the British firms J L Morrison and Smith & Nephew (the owner of the overseas rights to Nivea cream). Ronnie Screwvala is a graduate of Cathedral and John Cannon School (Colaba, Mumbai) and...
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