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Walt Disney

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Running head: WALT DISNEY

Darla Price
Unit 5 IP
February 5, 2011
AIU Online
Applications in Marketing

Abstract
When it comes to marketing their product the Walt Disney Company has had over 80 years of experience to do it. As you will read thought this paper you will see how they started with one vision and know have one of the best Fontane 500 companies ever. You will learn thing that you would have never know about, I know I did.

“ALL OUR DREAMS CAN COME TRUE, IF WE HAVE THE COURAGE TO PUSUE THEM”
-WALT DISNEY
Walt Disney’s vision was to have a place where children and parents could have fun together (justdisney.com).
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. (Disney.go.com). Here is a list of some the companies they have within the Disney company: (From Disney.go.com) * Disney ABC Television Group * ABC Owned Television Stations * Adventures by Disney * Disney Consumer Products * Disney Cruise Line * Disney Interactive Media Group * Disney Regional Entertainment * Disney Theatrical Group * Disneyland Resort * El Capitan Theatre * ESPN, Inc. * International Operations - Asia * International Operations - Europe * International Operations - Latin America * The Walt Disney Studios * Walt Disney Animation Studios * Walt Disney Imagineering * Walt Disney World Resort |

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With Walt Disney’s vision can Disneyland and Walt Disney World. There are 4 Disneyland’s and 1 Walt Disney World, and they are in 4 different countries, including North America, France, Japan and Hong Kong.
North America
California
The first Disney land to open was in Anathema California on July 17,

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