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WALT DISNEY

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1. Why would Walts Disney Company wants to venture into global market with its theme parks?

Walts Disney wants to make Disney Theme Parks and Mickey Mouse to be its icon across the globe. They would also predict that by entering foreign market, Disney Them Park would attract both local and global tourist which can boost profits not just for Walt Disney itself but also be a major stimulus to the local economy.

The other reasons are that Walt Disney wants to bring Disney Theme Park as an International Theme Park and providing quality entertainment for people around the world as their core mission.

2. What troubles has the company had to overcome in opening theme parks outside of its U.S home base?

Walt Disney has many troubles to overcome while conducting global expansion such as: - Economic; where Walt Disney’s presence must improve Local economic growth significantly - Legal; Walt Disney must follow and obey local regulations. - Political; Walt Disney presence will have a big impact for American image abroad - Social; Walt Disney must be aware and taking action against various social objections of theme park from local people. - Cultural Barriers; Disney Theme Park in particular must embrace local culture while expressing Disney messages

3. What steps might Disney take to ensure better success with a future Chinese theme park location?

To ensure Walt Disney success in the future Chinese theme park location, it must take some steps to achieve it as per below steps:

Step 1. - Walt Disney has been taken step in talks with China Authority to open another theme park in Shanghai Step 2. - Pay close attention to cultural and social variances in Chinese market Step 3. - More emphasizing on manual

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