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Walt Mart Case

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Wal-Mart‘s new profitable adventure is to launch Walt-Mart.com. The website will create additional value to the company by capitalizing on its existing clientele and demonstrating to them the rewards of shopping at Wal-Mart.com. The convenience of shopping at home at their own leisure rewards Walt-Mart existing buyers and attracts new ones by maximizing valuable time. It also reduces transactions cost and creates value by eliminating driving times, isle walking and annoyances like traffic and finding parking. To make the process easier, Walt-Mart’s website settings mirroring the actual stores’ design for effortless navigation and a pleasing aesthetic. Customers can buy the same quality products with additional savings on time and money. This strategy used by Walt-Mart.com builds an intangible value that makes the buyer feel in control, positions Walt-Mart.com as a new channel of distribution and helps passing the power to the buyer and not the seller. This psychological approach makes the buyer feel at ease, in control and more willing to visit the website more often due to convenience than actually going to the physical store. This leads to more purchases and increases revenues for Walt-Mart.
As stated by Walt-mart philosophy, “Save money; Live better.” Walt-mart’s image is of a company that helps save money for people to live better. This philosophy is carried out on Walt-Mart.com and creates additional value by taking advantage of the “Trust” their customers already have in their services and products. In addition, Walt-mart’s competitive prices challenge other leaders in the web like Amazon.com and it allows consumers to compare for better deals. Furthermore, Walt-Mart’s customers have an imbedded trust that is a hard shield to break that leads their customers to almost blindly preferring Walt-Mart over other competitors. Walt-Mart will capture a lot of value

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