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Waltdisney

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Submitted By hedywinnie
Words 2282
Pages 10
Group 1 6 May 2013
Leader: Sylvia
Members:
Bless
Alex
Cassian
Anna

A Group Report on The Walt Disney Company
Behind the Disney World: The ‘Imaginers’

* 1. Company Overview 3 2. Disney History 4 A. General history 4 B. The history of Hong Kong Disneyland 4 C. The partner of Hong Kong Disneyland 5 The investment partner is only Hong Kong Government. 5 D. The history of Shanghai Disneyland 5 3. The Corporate Strategy 6 4. Comparative analysis between Disneyland Shanghai and Happy Valley 6 A. General introduction about Happy Valley 6 B. Theme story 7 C. Theme hotel 7 D. Revenue model 7 E. Government support 7 5. Conclusions 7

*

Company Overview
The monarch of this magic kingdom is no man but a mouse --Mickey Mouse. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing movies, television, publishing, and theme parks. Its Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABCFamily, Disney Channel, and ESPN (80%-owned). Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a top comic book publisher and film producer. In addition, Walt Disney Parks and Resorts operates the company's popular theme parks including Walt Disney World and Disneyland
The Company is with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.
Media Networks: Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital business across two divisions- the Disney/ABC Television Group and ESPN Inc. In addition to content development and distribution functions, the segment includes supporting headquarters,

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