...there also tends to be some shortcomings and/or limitations on any given advert; and probably an angle which would have perhaps provided a better perspective to the targeted public. This essay is therefore aimed at critiquing and analyzing the Warid Telecom TV advert for their campaign to register onto the Warid Pesa mobile money transfer platform. In the said advert, a cross section of different publics is presented - a student calls her dad; a guy calls his friend; a stranded young man calls another and a business man calls on another person – and all of them are saying “Please send me money right now!” The situation presented in the TV Ad depicts distressed characters who urgently require a service (money to be sent to them) which the advertiser purports to provide with as less stress as possible (of course in comparison to the competitors on the market). But this is in the punch line at the climax of the advert where WARID promotes their Mobile Money platform branded Warid Pesa as the only such service on the market where a customer neither needs to be currently subscribed on the Warid Telecom network nor have to wait before approval of their registration. The advert cleverly, yet subtly paints the comparative analysis between Warid Pesa and MTN’s Mobile Money by highlighting the fact that for other service providers, one would require to be a subscriber to the respective telephone network, fill registration forms, wait for an approval of the application - then be able to...
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...and for their assistance in typing and proofreading this manuscript. We are thankful for the facilities such as the business computer lab, free Internet facilities and the library articles provided by North South University. [pic] Background Warid Telecom International Ltd. is a GSM-based cellular operator in Bangladesh. Warid is the sixth mobile phone carrier to enter the Bangladesh market. It is wholly owned subsidiary of Warid Telecom International LLC which is the part of an Abu Dhabi based consortium led by His Highness Sheikh Nahayan Mabarak Al Nahayan, a Member of the Royal Family of Abu Dhabi, and the Honorable Minister of Higher Education and Scientific Research of the United Arab Emirates. Warid officially launched their commercial services in Bangladesh on the May 10, 2007 with a GSM Mobile Cellular network covering 64 districts of the country and encompassing 70% of the mobile phone using population- the single largest launch the country has ever seen. On July 19, 2007 Warid Telecom announced in major dailies of having achieved one million subscribers in the first of 70 days of operation. As of September, 2008 Warid has secured 3.86 million subscribers and is ranked fourth among the six operators. The primary location of this company is House 34, Road 19/A, Banani,...
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...TABLE OF CONTENTS INTRODUCTION 6 Mental map of consumer’s associations regarding Mobilink: 7 CBBE Model 8 Salience 8 Performance 9 Imagery 9 Judgment 9 Feeling 10 Resonance 10 RESEARCH DESIGN 11 Methodology 11 Data Collection 13 CATEGORY ANALYSIS 13 Brand Awareness 15 Brand usage 19 Brand consideration 24 BRAND POSITIONING 26 OVERALL POSITIONING ANALYSIS 33 IDEAL PACKAGE 34 WILLINGNESS TO PAY PRICE PREMIUM 36 ANALYSIS OF ADVERTISING MODULE 37 Analysis of Mobilink ad 40 Analysis of Glow by Warid ad 42 Analysis of Telenor ad 44 Overall Advertising Analysis 46 LIFESTYLE ANALYSIS 46 RECOMMENDATIONS 49 REFERENCES 50 APPENDIX 51 LIST OF TABLES Table 1 Kish Social Economic Class Grid 12 Table 2 Mobile Phone Category Analysis 14 Table 3 Mobile Phone Category Analysis across SECs 14 Table 4 Crosstab TOM and SEC 15 Table 5 Crosstab Spontaneous Awareness and SEC 15 Table 6 Crosstab Aided Awareness and SEC 16 Table 7 Crosstab Advertisement Recall and SEC 17 Table 8 Crosstab First Favorite and SEC 17 Table 9 Crosstab Second Favorite and SEC 18 Table 10 Crosstab Brand Recommended and SEC 19 Table 11 Crosstab Brand Ever Used and SEC 19 Table 12 Crosstab past Six Months and SEC 20 Table 13 Crosstab past Three Months and SEC 20 Table 14 Crosstab Brand Used Most Often and SEC 21 Table 15 Crosstab Brand Currently Using and SEC 22 Table 16 Crosstab Previous Brand and SEC 22 Table 17 Crosstab Previous Brand and Age 23 Table 18 Brand Currently Used...
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...Topic Name Customers Attitude towards AIRTEL BANGLADESH Section: I Group: C Submitted To: Dr.Md.Mamun Habib Name ID 1. DAS, AMIT 10-17652-3 2. ISLAM, NABILA 10-17731-3 3. Chapter 1: Introduction 1.1 Introduction of the study: As we know that there are 6 operators in Bangladesh who provide their service in telecommunicating service sector. All the operators are trying to provide the best service. So there is a huge competition is going on between them. From our research we will try to find out the current position of Airtel and the customers satisfaction level. 2. Research Objective: We know that Airtel is one of the leading cellular service providers in Bangladesh. People from all ages are using Airtel. So, our main target is to communicate with all ages people who are using Airtel sim and find out their comment and on the basis of that make an overall comment. 1.3 Scope of Research: ...
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...Telecom Sector Prepared for: Ms. Rizwana Hameed Lecturer of Consumer Behavior Prepared by: Saba Mahfooz (159) Tamour Nawaz (164) Rizwan Bashir Goraya (167) Tuba Shahid (173) Shomail Khan (179) IB&M - University of Engineering & Technology, Lahore 16th December, 2014 Contribution to Report Name of Group Member | Contribution To Report | Tuba Shahid | * Questionnaire Building * Questionnaire Filling * Data Collection * Report Making * Recommendations * Conclusion | Saba Mahfooz | * Data Collection * Questionnaire Filling | Shomail Dilawar | * Questionnaire Filling | Tamour Bajwa | * Question Filling * Data Entry Into SPSS | Rizwan Bashir Goraya | * Data Analysis * Questionnaire Filling * SWOT Analysis * Data Entry Into SPSS * Histograms Of All Segments * Data Evaluation * Compiling of the Final-Report | Acknowledgment All the admirations are for the Allah Who created us and gave us wisdom to accomplish the tasks that none of other creatures can, and who gave us opportunity to get the education to understand his nature more clearly. We would like to thank Miss Rizwana Hameed for their guidance and constant supervision as well as for providing necessary information and invested his full effort in guiding us in achieving the goal. Abstract Telecom industry, collection of all the industries and companies providing phone service, data or entertainment to consumers and businesses, is...
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...HUMAN RESOURCES MANAGEMENT : H301 A Study of Job Analysis and Design in Mobile Network Operators of the Telecommunications Industry in Bangladesh Objectives of the Report Objectives of the Repot To determine the job analysis and design techniques used by the mobile phone operators in Bangladesh. To evaluate the effectiveness of each firm’s job analysis and design techniques and cross-examining them to make a comparison To provide possible recommendations on ways to improve each firm’s job analysis and design techniques Research Methodology Research Methodology Primary Sources Questionnaire Secondary Sources Journals Research Papers Internet Limitations Limitations Only one official from each company was interviewed Difficult to contact HR managers due to their work schedules Hesitant to provide information due to their confidential nature Difficult to assess reliability as based mainly on interviews Job Analysis and Design Job Analysis: Importance & Purpose Primary task for setting a baseline for each job Enables HR professionals to effectively manage job-related activities Systematic approach to defining the job role, description, requirements, responsibilities, evaluation, etc. Legal validation of employment decisions Defines duties & tasks Identifies reporting relationships Basis for determining relative worth of jobs Identifies redundancy Job Design Refers to the way...
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...A BRIEF ANALYSIS OF [pic] CORPORATE SOCIAL RESPONSIBILITY [pic] ABSTRACT Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and large corporations serve as global providers, these corporations have progressively recognized the benefits of providing CSR programs in their various locations. CSR activities are now being undertaken throughout the globe. “Every company harms the environment and people!” CHAPTER I THE RESEARH PROPOSAL [pic] [pic] INTRODUCTION The problems and issues that confront society today are too large and complex to be solved by government and NGOs alone. Sustainable solutions to society’s problems can only be found through the collaboration and involvement of all who are part of it. Companies have tremendous strengths; they have extremely capable people, technology, access to money, the ability of geographical reach, etc. Many companies worldwide and now even in Pakistan are more powerful than governments and even countries, and thus corporate are important stakeholders in society. Our objective of the research is analysis of Pakistan’s major telecom companies to explore and understand the role that telecom corporate are playing and can play in finding meaningful solutions to the problems facing Pakistan today. RESEARCH OBJECTIVES: The general objective of our study is to identify...
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...CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. by Faisal Rezwan ID: 0220227 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH September, 2007 CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF BANGLADESH. CUSTOMER PERCEPTION OF THE IMPORTANCE OF VALUE ADDED SERVICES PROVIDER BY THE VARIOUS MOBILE PHONE OPERATORS IN THE CONTEXT OF IN BANGLADESH. by Faisal Rezwan ID: 0220227 has been approved September, 2007 Mr. Rumman Hassan Lecturer School of business INDEPENDENT UNIVERSITY, BANGLADESH September 13, 2007 To Mr. Rumman Hassan Lecture, School of Business Independent University, Bangladesh Subject: Submission of Internship Report Dear Sir, It is a great pleasure for me to submit the report on “The customer perception of the importance of value added services provided by the various mobile phone operators in the context of Bangladesh.” I found this study to be useful and practical where the intent was to incorporate the Knowledge gathered throughout the period of my graduation. The intriguing part was the data collection period where I came to learn different type of Value Added Services. I tried to the maximum competence to meet all the dimensions required from this report...
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...Executive Summary When Joel Engel and Richard Frenkiel invented mobile phone at first, people could only make and receive call with that and it was mentioned as an unbelievable invention at that time. But they didn’t know that more surprising things were waiting for them. People became more surprised Internet was spreading all over the world with its mobility power and its popularity. For this consequence mobile phone Internet started its journey in Bangladesh at September when they found many unbelievable items in their cellular mobile phone and one of those items was mobile phone internet. Mobile phone met with Internet at 1999. From then mobile phone 1999 with the hand of one private mobile phone company named Grameen Phone. Now all the cellular mobile phone companies are providing their subscriber Internet service through mobile phone. This seminar paper is based on about the user satisfaction of mobile phone Internet in Bangladesh. The objectives of this paper are to identify the current picture of this sector, problems and solutions. After having fundamental ideas about mobile phone Internet, we met with the related people of every mobile phone company for collecting data about their companies. But some obstacles hampered the project activities. In many cases officials and employees were not co operative because of their restrictions; there were lack of time and money. However, a survey was made among some people in Sylhet about customer satisfactions of using Internet...
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...“OVERVIEW OF MOBILE TELECOMMUNICATION INDUSTRY IN BANGLADESH.” INTRODUCTION: “Watson, come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Besides telephone, now-a-days mobile phones are playing a great role to communicate from one place to another. Today, telecommunication is one of the major parts of life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. In this assignment we will discuss about the mobile telecom market situation and their competitive analysis. v ABOUT BANGLADESH Bangladesh is one of the poorest, most densely populated, least developed countries in the world. Apart from its lowly economic status...
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...Internship Report on Ufone Internship Report on Ufone By: AYESHA HASAN BAHRIA INSTITUTE OF MANAGEMENT & COMPUTER SCIENCES The overall consensus of industry analysts is that Pakistan is one of the countries with a huge E X E C U T I V E S UMMARY 3 untapped potential for telecom growth and an attractive investment environment. Recently Business Monitor International (BMI) ranked Pakistan as a key destination for telecom growth. The BMI rankings take into account a number of factors including industry situation, growth potential, competitive landscape and economy and political risks etc. The Pakistan market reached the 90 million subscriber mark in September 2008, almost double from 2006 numbers. The growth slowed after that and at the end of November 2008 the total mobile subscriber number was 90.5 million. Pakistan needs to increase telecom research and development work within the country. China and India are in the process of becoming world major R&D centers for technology and telecommunication. Two top Chinese telecom equipment firms have announced their plans to collaborate with Pakistan: Huawei is working with UET Lahore and ZTE will setup R&D center in Islamabad. The goal of the policy makers should be to increase the rate of transfer of technology from abroad, broaden the pool of local skilled workforce and accelerate the local production of telecom equipment and handset parts etc. PTCL was established to operate cellular telephony. The...
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...Company Information : Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh. Airtel is the sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on May 10, 2007. Warid Telecom International, an Abu Dhabi based consortium, sold a majority 70% stake in the company to India's Bharti Airtel Limited. Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom. This is the largest investment in Bangladesh by an Indian company. This is Bharti Airtel‟s second operation outside of India. Dhabi Group continues as a strategic partner retaining 30% shareholding and has its nominees on the Board of the Company. Bharti Airtel Limited took management control of the company and its board, and rebranded the company's services under its own airtel brand from 20 December 2010. The Bangladesh Telecommunication Regulatory Commission approved the deal on Jan 4, 2010. The new funding is being utilized for expansion of the network, both for coverage, capacity, and introduction of innovative products and services. As a result of this additional investment, the overall investment in the company will be in the region of USD 1 billion. Airtel Bangladesh Ltd. at Glance Type: Private Industry: Telecommunication Founded: December 1, 2010 (Registration date) Headquarters: House 34, Road 19/A, Banani, Dhaka 1213, Bangladesh Key people: Chris Tobit (Chief Executive Officer), Abhay...
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...Thesis paper on problems & prospects of telecommunication industry & its Marketing Strategies Executive Summary In today’s competitive business environment, mobile operators have to compete in the industry by facing the problems and overcome it, taking initiative considering the prospects of the industry, and finally taking marketing strategy for the customers and overall the industry. If Government, authorities, companies will give attention in this sector then whole industry will be benefited as well as general people, country and companies. The main objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and...
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...“MARKETING ANALYSIS OF WATEEN” SUBMITTED TO: SUBMITTED BY : MRS ANUM SARA NAEEM (345) DEPARTMENT OF MANAGEMENT SCIENCES LAHORE COLLEGE FOR WOMEN UNIVERSITY ------------------------------------------------- PREFACE First of all, I am very thankful to Almighty Allah, with the help of whom I have completed this task. The journey has not finished yet and I pray to Him who shows us the straight path & helps us in every difficulty as we are nothing without His mercy. Project report is the indispensable part to complete BBA program. This report is based on my research and the objective of this project is to give overview of marketing strategy of Wateen Telecom to provide DTH television services to viewers in Pakistan. Analysis carried out on TV and cable market in terms of size and growth, covering different segments present in the market. It includes introduction of company and product, external and internal environment, market and competitor analysis, and marketing mix. “TABLE OF CONTENTS” Marketing Introduction 1 Vision 2 Mission Statement 2 Corporate values 3 Business Line 3 Management profile 4 Market Segmentation 5 Geographic Segmentation 5 Demographic Segmentation 6 Target market and Target market strategy 7 Target Market: 7 Target Market Strategy: 7 Revenue figures 8 Market Position 8 Marketing mix 11 Four P’s 11 BCG Matrix 14 SWOT...
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...ijcrb.webs.com SEPTEMBER 2011 VOL 3, NO 5 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Porter Five Forces Analysis of Pakistan Mobiles Communication Limited (Mobilink): A Critical Approach Akhtar Munir Retail Sales Officer in Mobilink. Afnan Khan Saddozai Management Trainee Officer in National Bank of Pakistan Dr.Bakhtiar khattak Chairman: Department of Business Administration, Gomal University, D,I.Khan Dr.Shumaila Hashim Lecturer: Dept of Bus.Administration, Gomal University, D.I.Khan. This paper has written as a part of academic research, on the basis of data availability. The analysis is based on researchers’ own understanding; company’s management may disagree with it. Abstract This paper attempts to analyze the intensity of competition within industry for Mobilink on the basis of Porter five forces model. Study indicates that although it is a market leader in cellular sector in Pakistan yet it has strong rivals. Further more subscribers’ switching cost is low. So the company is required to must consider these two factors in policy formulation. On the other hand position of forces like suppliers and substitutes availability and potential entry of new entrants is weak. Key Words: Mobilink, Pakistan, Porter Analysis, Subscribers, Suppliers, Rivals JEL Classification: F23, L25, L63, L96, N7 Introduction Environmental scanning is the most important step in strategic management process, which is conducted to find out all those trends and events that...
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