Free Essay

Was Facebook Right in Going Public

In:

Submitted By garima298
Words 1050
Pages 5
Was Facebook right in going public?
8 years after its inception the leading social networking site Facebook (FB) went on to become public in 2012. It was one of the most awaited events of the business world and everyone had huge expectations from the stock. The IPO failed to meet these expectations and led the observers and analysts thinking whether this was a well thought through decision on the part of the Mark Zuckerberg’s team. The aim of this assignment is to analyse whether the decision was right or wrong.
Facebook’s Story till Now
Mark Zuckerberg started FB with his friends, which was launched as Facebook Inc. in 2004.There has been a constant rise in users’ traffic since its inception and had increased drastically in past 4 years. It started off as a closed network of friends which went on to have one billion active users as of September 2012 which made it a phenomenal success. It was a completely new experience for the users which played an instrumental role in its success.
These reasons make FB a very lucrative medium for companies to advertise their products and services to a vast gamut of potential and current consumers across geographies. FB does not need to hire people for its content which itself is user generated. Established brands become the revenue source for FB where they try to pull users through their advertisements. Smaller enterprises are also providing as well as finding business through and to FB respectively.
Facebook going Public
Knowing that its size it would be difficult to keep its financing private, FB went on to become public on May 18th, 2012 starting off with a floor price of $38. It was the most closely watched IPO after Google’s. Valued at $104 bn, it was comparable to Pespsi at $106 bn and was equal to the combined worth of Goldman Sachs and Nike. Zuckeberg’s in his letter at the time of IPO stated that one of the reasons that they were going public was that they wanted to provide their investors and employees equity and wanted to work hard to make it worth the stakes and efforts put by the both of them. FB made similar claims to its prospective investors as well. Securities and Exchange Commission (SEC) filing showed that Zuckerberg asked his salary to be reduced to $1 per year from the January 2013. There was a rise in number of shareholders as a large number of employees had their stakes in the firm because of which the SEC in a way made it necessary for FB to go public.

Going public has given FB the opportunity to grow faster and not to lose out in terms of time and ideas. The IPO lets the world know that how much money the company is making and how is it made. Also it makes the world aware of the company’s future plans and the risks taken by the company. IPO provides a much higher degree of transparency to the company which comes in conflict with mysteriousness of the company.
Results of the IPO

Source: http://www.nasdaq.com/symbol/fb/stock-chart#.USDHt6XhKQI
The IPO started with a floor price of $38 and managed to close at a price of $38.23 at the end of the first trading day. This seemed to be a major setback for the much hyped FB stock. This may have seemed to be a perfect job done at the end of the investment bank but from the investor’s and company’s point of view this was a great debacle. Especially for large investors like mutual funds and hedge funds, who look for major gains on the first day itself were deterred from investing into the stock. This led to creation of a negative perception about the stock in the minds of the investors.
The business model of FB is based on advertising as a part of its pages and news feeds. These advertisements become annoying for users and therefore become a deterrent. There has been a major shift of users to FB’s mobile application which is not compatible for displaying advertisements and this is where it is losing out on large revenues. Another reason is the failure of other IPOs like Groupon, Twitter, etc have also created a fear in the minds of investors.
Final Take
The serious concern for investors is that despite rise in earnings the FB stock has been downgraded couple of times. The silver lining to the cloud is that most analysts give it a ‘Hold’ rating and think of it to be a long term stock. Also the consumer base of FB is gigantic which shows that FB is not a transient phenomenon and is here to stay. It may not be good trading stock currently but may reap good benefits in long run.
Other Players in the Market
As such there is no direct competition to FB but the business world has seen internet based technology public offerings which include stocks like Groupon and LinkedIn. The reception of these stocks by investors, have also in a way paved the path for the prices of the FB stock.
Groupon
Groupon issued its IPO in November 2011 an on the closing of second day of issue jumped by 31%. It proved to be much more successful than other technology stocks for the reason that the shares were issued to 500 chosen investors. Investors were chosen judiciously from the point of view of their long term investment. Even after this selection of investors Groupon prices have been decreasing sharply and have reached to a low of $6 in Feburary 2013.
LinkedIn
LinkedIn which went public in May 2011 saw a 171% rise in its first day price and closed at a 109% increase from the IPO price of $45 to around $95 by end of the day. LinkedIn was one if the first technology shares to go public and in way was a measure of the investor interest in other IPOs like Groupon, Facebook, Twitter etc. With a slight dip in 2012 the stock prices have been on a rise. The reason lies in the business model where premium subscription, hiring facilities and advertising prove to be a more sustainable business model which helps in achieving persistent revenues.

Similar Documents

Premium Essay

A Progressive Zuckerberg

...love and friendship are values of Transcendental Value System. Characters from family, economic security, career, and health represent the Personal Success Value System. Traits that stand out in the Collectivist Value System are cooperation, joint action, social good and unity. Mark Zuckerberg created the famous social media website Facebook, while he was attending Harvard University. Always improving, changing, evolving towards a scientific future is the Progressive Value System that Mark Zuckerberg falls into. Others may think that he may fall in the Personal Success Value System but he doesn’t show the qualities of family, affection, and fair play. Zuckerberg is a Progressive rather than Personal Value System because he is always moving Facebook forward trying to make it more efficient and user friendly rather than care about his career, family and friends. Zuckerberg improved the online social media network and took online networking to new heights. Facebook wasn’t always known as Facebook it actually started out as Facemash, but was shut down by the school administration due to the inappropriateness of comparing two students to see which one was more attractive. These websites started up during Zuckerberg’s sophomore year at Harvard University in his dorm room. Mark dropped out of Harvard in June of 2004 and moved to Palo Alto, California to devote his...

Words: 887 - Pages: 4

Premium Essay

Twitter's I.P.O.

...has begun to dissipate, but it is possible that it will crash and burn at the beginning just like Facebook. Twitter decided to take advantage of the confidentiality provision within the JOBS Act that allows companies to “limit transparency” by keeping company financial information private up until three weeks before the company promotes its offering. However, the only companies who can use this provision are those that have annual revenue less than $1 billion. This gives us a little insight into how well Twitter is doing financially (Sommer, 2013). The confidentiality provision in the JOBS Act was intended for entrepreneurial firms who want to avoid too much attention and “prying eyes that might deter them from going public and growing to maturity”, said Kate Mitchell, a former chairwoman of the private I.P.O. Task Force. When asked about why the limit was set at $1 billion she stated, “We did that because we wanted I.P.O.’s to succeed. Had the limit been lower, it might have given smaller companies an incentive to rush to take advantage of it too soon, before their revenues had grown and, maybe, without a business plan that worked” (Sommer, 2013). Most companies are using this new provision because they can begin the process without letting competing companies know. They can also discuss problems privately with the S.E.C. and have the option of going back on their plan to go public without bad publicity. Twitter, with an estimated 2,000 employees, is a prime example of how...

Words: 1066 - Pages: 5

Free Essay

Facebook Analysis

...Network,” Facebook had been privately controlled without any outside interference. The company’s reluctance to go out in the public did not last long and realized it had to go public for two reasons. As it grew bigger with over 800 million users and 500 shareholders, it had to release financial details to SEC as a requirement. Moreover, going to public was the best way to attract more investors to fund and make it even bigger. So the company finally decided to start its initial public offering (IPO). On May 18th 2012, the news of its IPO hyped many investors and stockholders. Nasdaq even put a huge digital billboard welcoming Facebook on board. The stock was opened up with high price of $38(5) and expected to trade really well through the first day, but that did not happen. The stock price did go up as high as $42 in its opening hours before it settled back toward $38. And the nightmare of falling stock price still goes on and some of the major unforeseen issues of Facebook appeared on a surface. Facebook had been the leading giant of social network, because it had the technology to make SNS website more user friendly than those of its competitors. Then the users started to switch their computers for mobile phones, ever since the IPhone and other smart phones emerged. Regardless of what was happening around, Mark Zuckerberg, the Facebook found, decided to keep improving on the computer-based Facebook, not improving on the mobile-based one. Before Zuckerberg realized, it was too late...

Words: 517 - Pages: 3

Free Essay

Mr. Loo

...Paper  to  be  presented  at  Oxford  Internet  Institute’s  “A  Decade  in  Internet  Time:  Symposium   on  the  Dynamics  of  the  Internet  and  Society”  on  September  22,  2011.       Social  Privacy  in  Networked  Publics:     Teens’  Attitudes,  Practices,  and  Strategies     danah  boyd  and  Alice  Marwick   Microsoft  Research   dmb@microsoft.com  and  amarwick@microsoft.com       Waffles,  17,  NC1:    Every  teenager  wants  privacy.  Every  single  last  one  of  them,   whether  they  tell  you  or  not,  wants  privacy.  Just  because  an  adult  thinks  they  know  the   person  doesn’t  mean  they  know  the  person.  And  just  because  teenagers  use  internet   sites  to  connect  to  other  people  doesn’t  mean  they  don’t  care  about  their  privacy.  We   don’t  tell  everybody  every  single  thing  about  our  lives.  We  tell  them  general   information  -­  names,  places,  what  we  like  to  do  -­  but  that’s  general  knowledge.  That’s   not  something  you  like  to  keep  private-­-­  “Oh,  I...

Words: 14838 - Pages: 60

Free Essay

The Dangers of Facebook

...Facebook is one of the most popular websites out there today, with over a billion active users, and over 100 billion hours spent on the website per month, it’s become arguably the biggest social media website ever. For some, it’s just a way to keep in touch with friends, but for others, its big business. In 2012, Facebook made over $5 billion in revenue, which isn’t too shabby for a free service. Of course, there are a lot of potential dangers to be had when dealing with Facebook. No website is perfect, and it’s important that people are away of the potential hazards that can be attributed to Facebook and the internet in general. The first danger is one that Facebook shares with pretty much the entirety of the internet. You never know who you’re really talking to. You never know who is on the other end of the internet and who is sitting at the computer. Facebook is pretty good about requiring a real name and valid email address and whatnot to make an account, but it’s still easy enough to make fake accounts. At the same time, Facebook always does their best to make it clear that you should only be friends with people you actually know. If you decline a friend invite, it will ask if you know the person. If you say no, and enough other people say no, then that account is banned from Facebook. So they are doing their best to make sure you’re only talking to people you know, but there are still a ton of people who just friend request everybody they see, and who accepts anybody that...

Words: 1290 - Pages: 6

Free Essay

My Facebook

...My Facebook, Not Yours! The world we live in today has become a place of global sharing. This sharing can include anything from pictures, to videos, to what you are eating for dinner. Even though we think everything is labeled to us as our intellectual property once we post it, there is minimal regulation on what can actually happen to this information. Some employers are now looking into and even implementing contracts or disclosures that require employees to disclose their Facebook user name and password in order to initiate or continue employment with the company. However, there is enough privacy policy regulation out there with regards to Facebook that someone should consider their rights before signing over their username and password to an employer to get a job. While a Facebook profile review can assist employers in determining character of potential and current employees, it should not be allowed because it can violate privacy policies, intellectual property rights, and employment regulations that every person should be entitled to under the law. Ever been really upset with your job or your boss? Everyone has had those moments where you just want to vent. Using your Facebook page is a perfect option, right? Not so much! Employers are becoming stricter on what they look for in an employee and Facebook gives them a personal insight to who you may be. Many already review the profiles of potential employees without the employees consent. But with the world-wide...

Words: 2765 - Pages: 12

Premium Essay

How Do Social Media Make Money

...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...

Words: 2392 - Pages: 10

Premium Essay

Sociology

...Facebook: Online Social Networking SOC 100 December 6, 2012 Donnetta Hawkins Facebook: Online Social Networking Facebook is an online social networking site founded in 2004 (Facebook.com, n.d.). The purpose of this website is to connect family and friends and to share content such as pictures, status updates, and event invites between the user’s contacts. The site also has numerous games that many users participate in for entertainment. The website states the mission of Facebook is to “give people the power to share and make the world more open and connected,” (Facebook.com, n.d.). Every day millions of people log on to connect with friends and family, sharing photos, links, and videos. As of October 2012, more than a billion users access the site monthly (Facebook.com, n.d.). Of these users, about 81% live outside the United States and Canada (Facebook.com, n.d.). Facebook contains specialized pages that users can choose to subscribe to and “like” to show their support for varying topics. The population of participants on Facebook include a wide range of people regarding age, ethnicity, and gender. Team member J has been a member of the social networking site titled Facebook since August 2008. During this time, she has connected with many classmates from high school as well as family members who she does not get to see. This team member has played several of the games offered by the site, though currently only plays one or two of games on a regular basis...

Words: 1387 - Pages: 6

Free Essay

Whut

...Public shaming has become a popular thing with the introduction of Modern Internet, it allows people to partake in it and share an incident without compromising their identity and anonymity is a big factor in modern internet. Monica Lewinsky gave a TED talk suggesting that the internet has created a culture of public shaming, it is true as the world have taken racism and other issues more seriously, often a simple Tweet on Twitter or a short comment posted on Facebook, could lead to devastating outcomes to their lives in terms of career and life. An important issue to note, why is public shaming still a thing and on the rise in this modern society? One reason is because of the rise of activist groups around the world, where they would bring awareness to serious issues happening and high profile celebrities backing them up by giving speeches in widely televised shows. This raises the awareness and a whole new level of exposure to issues that are serious such as endangered species or inhumane yet legal practices around the world especially in the rural regions such as slavery. Celebrities with many fans plays a huge impact in the rise of social awareness. Another reason is that because of the relative anonymity the cyberspace provides, shaming people on social media have become more common as it has allowed more people to find out about something stupid or offensive somebody has posted and for it to become viral in the world, Online, behind the screen, individuals can join with...

Words: 1391 - Pages: 6

Premium Essay

Ipo - What It Is

...do instead of borrowing capital is going public. A company can do so by creating an initial public offering, or IPO where they sell ownership shares of the business to the public. The IPO can open windows of opportunities for a business in terms of financial growth and public awareness. On the downside, an IPO can restructure a company’s management and everything about the company must be disclosed and viewed even by competitors. With this in mind, many companies who are deciding between whether to go public or not may have their second thoughts. I will be discussing the advantages and disadvantages that come with IPOs and the results that some companies have seen from going public. What is an IPO? The initial public offering or IPO according to CNNMoney.com is “the first time that a company’s shares are traded on a public market.” It is the process where a privately owned company issues shares of stock to the public, in other words, the company is “going public.” Small private companies have IPOs to raise capital and gain public awareness, while large, well-established companies have IPOs to become publicly traded companies. A person who is interested in a particular company can buy one of two types of shares: common or preferred stock. When a company only issues one class of stock, it is called common stock. Common stocks are generally less expensive to purchase than preferred stocks. Preferred stocks have the first rights to any dividends, where preferred stockholders...

Words: 2294 - Pages: 10

Premium Essay

Social Media Information Technology

...Abstract Social Media websites such as Facebook, Twitter, are universally known and present in parts of the world in today’s society. Social media have become such a part of many people daily activities that most couldn’t image living without it. It has brought many benefits to us, but also some pitfalls. Facebook monitors how third parties use your personal data, however, they also state they cannot guarantee “that third parties will follow Facebook’s privacy policy, if you don’t want your privacy violated, then you probably want to reconsider joining Facebook or other social networks.  The definition of “privacy” is subjective, however, things like personal information such as name, living and working locations, job, career, education, income, relationship status, contact information, and bank information should be safeguarded at all costs to prevent things like stalking, identity theft, fraud, and other attempts to undermine a person’s life.  It’s not all bad, Facebook has reunited family’s, long lost friends, and is helping police officers catch the bad guys, however, like anything, too much can be bad for you.  More recently social media has been known as the tool that facilitated many uprising in Middle Eastern countries. It helped kick start a revolution known as the Arab Spring. Facebook was used to schedule activities such as gatherings to protest, Twitter was used to coordinate an array of events at a moment’s notice, and Youtube was used to voice this struggle to the...

Words: 3397 - Pages: 14

Premium Essay

The Body Shop Cosmetics

...social media interactions between the customers and their preferred brand is of utmost importance than within the cosmetic industry. According to Richardson, Gosnay and Carroll (2010), E-marketing allows companies to more specifically attract new customers, to adapt to the needs of their customers and most importantly strengthen their brand and reinforce the relationships with existing and new customers. Therefore access to social networks such as YouTube, Facebook and twitter has broaden the scope for digital interactions; these networks allow companies to build their own fan pages for customer interactions where they can ask questions, give feedback, and comment on the company’s activities (Schmidt & Birkhoff, 2013). This paper will examine the cosmetic company: The Body Shop (TBS) and explore the efficacy of its Internet and social media interactions comparative to its major competitor LUSH cosmetics. Background Past and Present It all began 1976 in Brighton UK where the first store was opened by its human rights activist’s founders Anita and Gordon Roddick selling a range of 25 home-made and hand mixed products. Fast-forward 39 years and this company is now the most successful natural and...

Words: 2382 - Pages: 10

Premium Essay

Effects of Media

...Griffyn Carpenter 4/24/15 Media Ethics- Final Paper Prof. Ceravolo Ethical Issues within Social Media Sites: The Past, The Present, and The Future Social media came onto the scene in a huge manner with hype that hasn’t been matched since but with that huge hype that it brought, it brought along some problems as well, problems that social media users are still anxiously waiting to be fixed. Social media has grown so rapidly that network executives and engineers have had a hard time keeping media websites up to par with the expectations of the public and keeping people interested as well as making sure they are updating security features too. The lack of care for other people’s personal information it feels like in a sense, have created a few current and potentially fatal future problems for these social networking sites. Unfair and/or undefined privacy laws, the hacking of user profiles, and the lack of technological advancement used within sites by website personnel all pose threats for some social media sites now and as time progresses. The actions they choose to put in play now and over the next few weeks, months, and years will determine how successful some certain sites are and how long we can expect their media presence to play on. Privacy is a state where in an individual can have his/her information in seclusion, resulting in a selective revelation of one’s identity and information and which they choose to reveal it. Privacy can also mean “anonymity” in case...

Words: 2850 - Pages: 12

Premium Essay

Social Media: Is It Protected by 1st Amendment?

...is Facebook, Twitter, or Instagram, social media is starting to take over the Internet in a way that has not been seen. User generated content allows people to interact with each other in a way that was previously unavailable. Because of the possibilities surrounding social media, it is important to consider social media in its context with freedom of speech, and also the workplace. Bland v. Roberts was a case in which a group of employees sued for wrongful termination due to the fact that a group of employees supported a different candidate for Sheriff. Roberts was the Sheriff, and noticed that a group of employees had “liked” the Facebook page of his opponent. In their complaint, the group led by Bland said that because they supported Roberts’ opponent, Jim Adams, that Roberts violated their First Amendment rights because he fired them after he found out that the group supported Roberts. The group stated that their terminations were “unlawful, retaliatory, and improper in that the Defendant B.J. Roberts effected these terminations because the Plaintiffs exercised their rights to freedom of speech in refusing to support Roberts’ re-election efforts and in actively supporting Roberts’ opponent” (Bland v. Roberts). Roberts followed up by arguing that their claims fail because could not prove a “casual nexus between their alleged speech and Sheriff Roberts’ decision not to reappoint them” (Bland v. Roberts). Sheriff Roberts, among other things, also stated that he was protected...

Words: 1217 - Pages: 5

Premium Essay

Are Facebook, Twitter, and Instagram Worth It to Get?

...Are Facebook, Twitter, and Instagram worth it to get? | EN1420 Composition II | Are Facebook, Twitter, and Instagram worth it to get? Most people, seeing that millions actively use them, would say yes. I on the other hand, say no! I used to take part with each of these social media sites and as a user did not find them useful and actually found them to hinder my life. Many issues happen with work and home life; not to mention so many people are “addicted” and say too much or look at them way too often. Since the rise of social media sites in 2004 when Facebook went public to all, the American culture has become a very open, nosy, tell all population. Throughout my research I focused on the user perspectives and the negative sides of the sites; along with the Terms and conditions or behind the scenes aspects of the three sites. Focusing on just the user point of view at this point most people that use Facebook to begin with have features of their locations or tell the world of Facebook their day to day story including where they are going and what they are doing. This allows for people to stalk each other and know people’s daily routines giving the bad people of the world easy access to do what they would like. From personal experience Facebook can cause issues at work and within a household or relationship. You can send and receive messages and hide many wrong doings on Facebook. People can have secret relationships through Facebook with messaging or the IM feature...

Words: 2358 - Pages: 10