...Movado Watch Saint Cloud High School 2000 Bulldog Lane Saint Cloud, FL, 34769 Tatiana Jackson December 19, 2013 Table of Contents I. Executive Summary -----------------------------------1 II. Introduction ---------------------------------------------2 III. Business History, Structure and Organization ------3 IV. Knowledge of Product --------------------------------- V. Selling Process and Support Activities VI. Promotional Techniques VII. Bibliography VIII. Appendix Executive Summary Movado was founded in 1881. Since then these watches have upgraded in different ways such as, wrist bands, clock designs, dial variations, etc. Movado sells wrist watches, cuff watches, and digital watches. There are over 30 collections. In the more recent years Movado has become more involved with technology in watches by adding high-intensity hues to certain collections of watches. Movado also has several celebrities, Kerry Washington, Derek Jeter, Wynton Marsalis, and Lily Collins as brand ambassadors. Recognized for their artistry and innovation, Movado watches are in the collections of more than twenty prominent museums worldwide. 1 Introduction My name is Tatiana Jackson I have decided to research Movado for my merchandise project. Movado is a watch company that was founded in 1881 and is still present today. I am interested in researching this product because I am extremely...
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...Swatch: The One to Watch Every serious entrepreneur endeavors to create a product or service that will revolutionize the known world. Ingenuity ignites the flame and perseverance fuels the fire while mogul-hopefuls anticipate consumer satisfaction. Nevertheless, strategic efforts are an unrivaled asset no matter how great the idea. Since the boom of modern-day business, industry experts have refined how-to-make-a-buck to a complex science that analyzes the who, what, why, when, where, and how of ensuring profitability. A concept known as “The 4 Ps”: sums up a snapshot of their findings: Product, Price, Place, and Promotion (insert textbook reference here, i.e, Norris, 2010). Successful companies apply these principles with a finesse that can lead to products whose market shelf life is timeless. Such is the case with Swatch. The following is an analysis that examines how the effective employment of this marketing mix (The 4 Ps) revitalized this company and helped it reclaim its place as a formidable contender. Product The most basic element of supply and demand first begins with a product (or service). The Swatch company’s central component is quite simply a timepiece, also known as a wristwatch. Created in the 1980s, this product’s appeal entailed a watch that was lighter in weight, mirroring the functionality of its contemporaries, distinguished by boldness, fun, and flair (Swatch, 2010). However, among several factors that contributed to its broad consumer appeal...
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...The last product I purchase was a wood watch from Jord. Yes, I could have substituted it for another brand, but I really wanted this brand of watch because it’s one of a kind. It’s what I wanted for my birthday and plus it was on sell and has some styles feature like being lightweight brand of watch. I used a gift card that my wife had got from work and my military discount to get the watch I wanted. The price was a little high at first but with the gift card and military discount it made the price a little more bearable because they run about the 300 to 400 dollars a pop. This brand of watch is a very elite brand of product because no matter if the price surge or decrease if the consumer like the different types and colors they will purchase...
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...Microsoft: Launching the Smart Watch Microsoft was founded in 1975 by Bill Gates and Paul Allen, which initially sold operating system software for personal computers and, over time, expanded into office application software, web browser software, entertainment devices, and other technologies. By 2003, Microsoft generates over $32 billion in annual revenues and more than 54,000 employees globally, a worldwide leader in software, services, and Internet technologies for consumers and businesses. With the believe that a new software platform could be built for non-computer devices, Mitchell made a presentation to Microsoft management in which he reviewed the progression of computing platforms over time – from mainframes to PCs to personal digital assistants (PDAs) to cellular phones – and asked what could be the next platform in late 1999. Later, Mitchell formed a team and identified watch as the first SPOT-enabled device after a series research within the wearable market. At that time, there are already several watch manufacturers launched their smart watch, for instance, Seiko introduced its MessageWatch in 1990, Timex launched its DataLink Watch in 1994 and Motorola introduced a wristwatch word pager in 1997. Mitchell commented: “ The idea was quite visionary, but the technology just wasn’t there yet.” Therefore, Mitchell built the SPOT watch based on different aspects, content, the FM radio network, the software and microchips and the watch itself in order to maximum user...
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...Neighborhood Watch Proposal Neighborhood Watch Proposal Introduction A Neighborhood Watch Program is a community-implemented program that assists with preventing crime. This program was started in the 1970’s by the National Sheriff’s Association to encourage members of various communities to observe and report on suspicious activities within their neighborhoods. The Neighborhood Watch Program’s purpose is to improve safety within a neighborhood. Providing a study on communities that are utilizing the Neighborhood Watch Programs will give insight into a neighborhood that should be able to come together to fight against crime and attempt to retake their community from criminals. This proposal will promote some level of self-involvement within a community to fight against crime. This proposal will also provide information on how individuals can strategically identify the problems within their community and provide a way to address the issues at hand. Furthermore, this proposal will demonstrate how individuals can fight against the crime in their neighborhood and become more proactive in achieving a better quality of life for themselves and others. The Purpose of the Program The proposal for a neighborhood watch program will elaborate on how a community-based program will educate the community on how to protect themselves and others against crime. The community must be willing to learn to take proactive approaches and act on addressing local...
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...Fall 2007 The Euro Watch Company assembles expensive wristwatches and then sells them to retailers throughout Europe. The watches are assembled at a plant with two assembly lines. These lines are intended to be identical, but line 1 uses somewhat older equipment than line 2 and is typically less reliable. Historical data have shown that each watch coming off line 1, independently of the others, is free of defects with probability 0.98. The similar probability for line 2 is 0.99. Each line produces 500 watches per hour. The production manager has asked you to answer the following questions. 1. She wants to know how many defect-free watches each line is likely to produce in a given hour. Specifically, find the smallest integer k (for each line separately) such that you can be 99% sure that the line will not produce more than k defective watches in a given hour. (Hint: Use CRITBINOM(*,*,*) function in Excel.) 2. EuroWatch currently has an order for 500 watches from an important customer. The company plans to fill this order by packing slightly more than 500 watches, all from line 2, and sending this package off to the customer. Obviously, Euro Watch wants to send as few watches as possible, but it wants to be 99% sure that when the customer opens the package, there are at least 500 defect-free watches. How many watches should be packed? 3. EuroWatch has another order for 1000 watches. Now it plans to fill this order by packing slightly more than one hour's production from each...
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...different neighborhood watch programs found in the United States and compare two of them. After researching quite a few of them I decided to talk about the city of Tucson Arizona neighborhood watch and the LAPD (Los Angeles police department) neighborhood watch program. Before I talk about the two programs, I will first define what a neighborhood watch is. According to our book as well as different internet definitions, it is simply a program of neighbors watching out for each other during the workday, evenings, vacations or any other absence. The purpose of this program is to create an alert neighborhood by using simple crime prevention methods. This program works with the mutual aid of neighbors watching property of neighbors. This had several advantages. First, your neighbors will be familiar with your lifestyle, material possessions, and family members. They will know what type of cars you drive and who belongs, as a rule, at our residence. If a police officer drove by your home, he might not recognize that the person standing in your front yard is a stranger but an alert neighbor will recognize that this person is a stranger. The most important thing to know about these programs is that they do NOT promote vigilantism. You are never asked to put yourself in harm’s way to prevent crime. You are only asked to observe and report suspicious behavior and activities to the police department. The City of Tucson Arizona has a neighborhood watch program that seems to be...
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...Economics Project by YSR Raghav(14070) Introduction History and Evolution of Time Keeping Machines Watch is a small time keeping machine, historically worn on the wrist or attached on a chain carried in the pocket or around the neck for convenience. Timekeeping has a history dating back to ancient times. The first watch in the 15th century made was spring powered and was strictly mechanical, but with the technological advances this mechanism was replaced by quartz vibrations or electromagnetic pulses. Figure 1 shows the evolutionary era of the various time keeping machines/watches since 1300 BC from the sundial, water clock, to the mechanical wrist watches. Wrist watches became popular in 1920s, after soldiers came back from the World War I wearing military-issue ‘trench watches’, which were later discontinued as their told only the time. However, in mid 1970s, a novel calculator wrist watch came in the market and was widely used. In subsequent decades, pager watches and phone watches, appeared in the market but did not last for long. Then in 2004, Microsoft produced the SPOT watch, a 300 USD device that conveyed instant messages, stock up dates, weather forecasts and broadcasted FM radio signals. After a few years, this watch died due to marketing strategies. So today, the only surviving wrist watch from this cheerless era is in fact the original calculator watch, which currently retails for about 25 USD. In general, wrist watches have been categorized with respect...
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...Fortune 500 company and you’re likely to see dozens of prestigious wristwatches, including such names as Rolex, Vacheron Constantine, Frank Muller, Jaeger-LeCoultre and even Patek Philippe. However, this was not always the case. Less than 100 years ago, no self-respecting gentleman would be caught dead wearing a wristwatch. In those days of yore, real men carried pocket watches, with a gold half-hunter being the preferred status symbol of the time—no pun intended. Wristlets, as they were called, were reserved for women, and considered more of a passing fad than a serious timepiece. In fact, they were held in such disdain that many a gentlemen were actually quoted to say they “would sooner wear a skirt as wear a wristwatch”. The established watch making community looked down on them as well. Because of their size, few believed wristlets could not be made to achieve any level of accuracy, nor could they withstand the basic rigors of human activity. Therefore, very few companies produced them in quantity, with the vast majority of those being small ladies’ models, with delicate fixed wire or chain-link bracelets. This all started to change in the nineteenth century, when soldiers discovered their usefulness during wartime situations. Pocket watches were clumsy to carry and thus difficult to operate while in combat. Therefore, soldiers fitted them into primitive “cupped” leather straps so they could be worn on the wrist, thereby freeing up their hands during battle. It is believed that...
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...“PERKUPOLDIES LTD. – A POCKET WATCH COMPANY” presents [pic] “VASSILY” Group 1 |NAME |ROLL NO | |ALANKAR SINHA |25 NMP 03 | |SUDHIR SINGH |12 EM 13 | |VIKAS AGGARWAL |25 NMP 44 | |SMITHA H S |25 NMP 42 | |ALOK SHUKLA |25 NMP 04 | |LAAVANYA SOI |25 NMP 21 | [pic] Table of Contents 1. Executive Summary 4 2. Situation Analysis 6 2.1. Macro Environment 6 2.1.1. Regulatory 6 2.1.2. Political 6 2.1.3. Economic 7 2.1.4. Social & Cultural 7 2.1.5. Technological 8 2.1.6. Demographics 8 2.2. Micro Environment 9 2.2.1. Intermediaries & Distribution 9 2.2.2. Company 10 2.2.3. Suppliers 10 3. Product Category Review 10 3.1. General description...
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...Euro Watch Company Report 1 ) The Euro Watch Company assembles expensive wristwatches and then sells them to retailers throughout Europe. The watches are assembled with two assembly lines with below specification: Line 1: Old equipment Less reliable Defect rate of 2% Capacity: 500 watches per hour Line 2: New equipment More reliable Defect rate of 1% Capacity: 500 watches per hour We need to find the smallest number of defected watches each line produces independently in a given hour with success rate of 99% The distribution is a binomial distribution since we have 500 independent and identical trials with a certain probability of success and we see a defected or non- defected option therefore in the excel file we should use the command BINOMDIST. Number of trials is 500 and for cumulative we should consider 1 as we want to have the probability of less than or equal to K defects. As we can see in below tables the smallest defected number that reaches the rate of 99% is 18 watches for line 1 and 11 defected for line 2, which is obvious since line 2 is newer, and with lower defect rate. line 2 99% 1% 500 Line 2 Line  line 1 Defect-free 98% Defective 2% Made watches per hour 500 Defected amount (k) Line 1 Defected amount (k) 0 0.0000 1 0.0005 2 0.0026 3 0.0098 4 0.0281 5 0.0652 6 0.1276 7 0.2175 8 0.3305 9 0.4567 10 0.5830 11 0.6979 12 0.7935 13 0.8667 14 0.9186 15 0.9530 16 0.9743 17 0.9866 18 0.9934 19 0.9969 20 0.9986 21 0.9994 ...
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...Jan Dröge GLS 312 – International Organizations Human Rights Watch Human Rights Watch (HRW) is an international, non-government organization that focuses on human rights. Founded in 1978, it is headquartered in the Empire State Building in New York City with offices in many other cities worldwide, including Amsterdam, Beirut, Brussels, Geneva, Moscow, Tokyo and Washington, D.C. HRW was originally founded as a private US-based NGO under the name “Helsinki Watch”, created to monitor the former Soviet Union’s compliance with the Helsinki Accords – an act that was aimed at improving the relations between the Communist bloc around the Soviet Union, and the West. Purpose and Mission According to HRW’s website, its mission is “to become a voice of Justice” and to “defend Human Rights worldwide”. The organization states that it is independent and international, and works as “part of a vibrant movement to uphold human dignity and advance the cause of human rights for all.” Corresponding to the Universal Declaration of Human Rights, HRW opposes violations of what is considered basic human rights, which include capital punishment and discrimination on the basis of sexual orientation. Furthermore, HRW advocates freedom in connection with what it calls fundamental human rights, such as freedom of religion, speech and press. The organization adopted a methodology of drawing international attention to these issues by publicly “naming and shaming” abusive governments through media...
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...Neighborhood Watch Program Implementation CJ 3301 By Marcia University of Houston February 25, 2012 According to (Bennett, 2006, p.437), Neighborhood Watch is a crime prevention program that educates citizens to use techniques to reduce the risk of being a victim at home or in public by training citizens on the importance of recognizing suspicious activities and how to report them. Residents learn how to make their homes secure and properly identify their property. Neighborhood Watch also allows neighbors to get to know each other and their routines so that any out of place activity can be reported and investigated. I’m going to establish a neighborhood watch program in order to reduce crime in Crimeville. A neighborhood watch program can be implemented by first contact neighbors, ask them if they would be interested in meetings for crime prevention. Then, I would set up a time and place where the meetings can be held. I would also contact City Hall Municipal Service Department to see if they would be interested in attending the meeting. Next, I would give notice interested neighbors; let them know the time and the location for the meetings. I also could call them directly or develop a handout to pass out on meeting days. After that, I would choose and training an active body of volunteers that are directed by organized and motivated leaders in curtail. I believe that without a motivation and organization, volunteers may not be inspirited to practice and...
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...ITDM IT WATCH ON VIRTUALIZATION SUBMITTED BY GROUP 9 CONTENTS 1. INTRODUCTION TO VIRTUALIZATION 2. TYPES OF VIRTUALIZATION 3. ADVANTAGES OF VIRTUALIZATION 4. VIRTUALIZATION IN INDIA 5. REFERENCES INTRODUCTION Virtualization is the creation of a virtual (rather than actual) version of something, such as an operating system, a server, a storage device or network resources. In layman's term, virtualization allows you to run an independent operating system within an existing operating system using the existing hardware resources. So if you want to learn another operating system like Linux, you can use virtualization to run Linux on top of the existing operating system. Virtualization is the abstraction of IT resources, separating their physical instance and boundaries from their function. Virtualization has brought important innovation to IT Virtualization concept was first developed by IBM in the 1960s to fully utilize mainframe hardware by logically partitioning them into virtual machines. These partitions will allow mainframe computers to perform multiple tasks and applications at the same time.. During the 1980s and 1990s, desktop computing and x86 servers become available and so the virtualization technology was discarded eventually. Client-server applications and the emergence of Windows and Linux made server computing significantly inexpensive...
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...International Journal of Humanities and Social Science Vol. 1 No. 10; August 2011 Examining Customer Purchase Intentions for Counterfeit Products Based on a Modified Theory of Planned Behavior Shih-I Cheng Assistant Professor Department of Business Administration, Shu-Te University China E-mail: jane@stu.edu.tw Hwai-Hui Fu Associate Professor Department of Business Administration, Shu-Te University China Le Thi Cam Tu Graduate School of Business Administration China ABSTRACT Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perceived financial control, it is hoped that an improved framework can be obtained for predicting customer intention to purchase counterfeits. The hypotheses were tested via Structural Equation Modeling technique. The results indicated that subjective norms exert the greatest impact on customer intention to purchase counterfeits, while additional factor of perceived financial control negatively affects intentions. This investigation can help marketers and policy makers understand the key influences on consumer behavior towards counterfeits and thus to create effective marketing campaigns and anti-piracy strategies...
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