...Introduction: Smartwatches will be the new technology that changes the world. The biggest thing is that it is wearable and the first of its kind. It’ll be one of the first affordable wearable smart devices. It will also change the way we communicate in many ways. There are several impacts of new technology and smart devices, smartwatches are changing the world as we know it. Summary of Key Findings: Smartwatches are one of the first series of smart devices that is wearable. It’s not big or heavy like other devices. Most devices are hand-held or bigger, but with smart watches you can wear them on your wrist and it is no bigger than a watch. This can free your hands and still carry on a conversation. Smartwatches are going to change the way we communicate. You can make phone calls from your wrist and you can send premade texts and talk just like a phone. With smartwatches you can call anyone from your wrist. You can take pictures and save them to your devices from the smartwatch. You can also do video calling all from this little wrist watch. It’s changing the way we can communicate and it cost effective. Smartwatches are one of the first affordable wearable smart devices. Most smart devices run from $400.00 or more. The smartwatch is very reasonable it starts from $100 to $300. You can get them from most electronic stores like Best Buy. It is small, affordable, and caries most of the same features as your phone. Conclusion: Smartwatches are changing the world...
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...outstanding success of a Swiss watch manufacturer during the 1980s was the result of a careful and well-executed marketing plan, brought on by necessity. For years the Swiss were world leaders in the watch industry. In 1974 their worldwide market share was 30%. Then the Japanese actively began to produce and market quartz watches, which the Swiss viewed as a passing fashion. Quartz digital watches were, however, no fad and by 1983 the Swiss share of world markets for watches had fallen dramatically to 9%. The Swiss manufacturer SMH carried out extensive research in its watch markets and carefully analysed patterns of consumer behaviour. Marketing experts advised the company that a turnaround was possible if an inexpensive, good-quality quartz analog watch could be developed, since the market was saturated with digitals. Gradually, a marketing plan was devised and implemented resulting in the introduction of the Swatch in 1984, which has since revolutionised the world watch industry. Based on their extensive analysis of consumer behaviour and lifestyle, SMH adopted a strategy that completely changed the concept of a wrist watch. Watches were to be a fashion accessory first and a watch second. They would also be analog rather than digital. Product planning developed a distinctive quartz analog watch in a wide range of fashionable colours and designs. New models were introduced rapidly and older ones quickly dropped. Because Swatches were sold as fashion accessories...
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...Ref. No.: BRM0011 Watches are available in different varieties with most of them performing multiple functions. There are analogue watches, digital watches, LCD watches, quartz watches, LED watches, mechanical watches, jewel watches and diving watches. Stream Watches (Stream) is one of the most popular diving watches sold across India. Currently, Stream is very much concerned about its ability to retain its position in the face of strong competition from other national brands. Even though the watches manufactured by Stream are of high quality with a wide variety of functions and reasonable prices, they are not able to make as much profit as they should. Moreover, the weak economy and emergence of severe competition from several large brands has directly affected Stream’s profits. This case study was written by RagaSravanthi Vemulavada under the direction of Dr. V. Srinivas, IBSCDC. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was prepared from generalised experiences. © 2009, IBSCDC. No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Do No t Watches designed for underwater diving are popularly known as diving watches, which can remain water resistant with a depth range of 50 metres–300 metres as indicated on the dial. Generally...
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...of disaster when the Swatch had been introduced 10 years ago; the phenomenal success of the Swatch was considered by many to have been a key factor in its resurgence. At the management level, much of the credit for the turnaround had been directed toward Nicolas Hayek, CEO of the Societe Suisse de Microelectronique et d’Horlogerie (SMH), which controlled nine global Swiss brands including Swatch. Over the past 10 years, Hayek had led the way for the success of the Swatch by committing SMH to a business strategy that in many ways defied industry wisdom about how global watch companies should be run. This strategy was based on a strict commitment to vertical integration (the company assembled all of the watches it sold and built most of the components for the watches it assembled), decentralized marketing (each of SMH’s nine brands had total authority over product designs and marketing), and portfolio management (SMH’s goal was to have a competitive brand in every price segment in the market). Industry Background Prior to the 1950s, watchmaking was a craft that required the skills of...
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...The Swiss accounted for 80% of the world’s total watch production and 99% of all U.S. imports. 1951-Emergence of Low Cost Competition. U.S. Time introduced a line of disposable watches bearing the Timex brand name. Timex was selling its watches through a variety of low-priced outlets such as drugstores and discount houses. By the end of the 1950s, one out of every three watches bought in the United States was a Timex, 1970 –By 1970’sTimex was selling more watches than any other manufacturer in the world. 1970’s- During the same time, several Japanese companies like Hattori-Seiko and Citizen—had taken over the Asian market and were trying to cover up Europe and North America. As a result, the Swiss share of the global market declined, from 80% in 1946 to just 42% in 1970. The Introduction of Quartz Technology * Made use of quartz and integrated circuits * Provided Accuracy, more sophisticated functionality, more features like day & time·, Digital display, Analog watches. * Cheaper in cost of manufacturing. * A wide Price range, starting from $8 to $20, today even below $5. * Introduction of analog watches that used gold or silver plating to mimic the traditional appearance of their more expensive, Swiss-made mechanical counterparts * By 1984, more than three-fourths of the watches sold around the world were based on quartz technology. * By 1986, Citizen had become the overall global leader in both movement and finished watch production volumes The Swiss...
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...Harvard Business School 9-400-087 June 12, 2000 Rebirth of the Swiss Watch Industry, 1980–1992 (A) “Time is fast running out for the ailing Swiss watch industry.”1 —The Globe and Mail By the end of 1983, Hayek Engineering, a Swiss consulting firm founded by chairman and CEO Nicolas Hayek, was becoming increasingly involved in solving the mounting problems facing the Swiss watch industry, which was on the brink of disaster. Hayek Engineering had initially been recruited by the creditors of the two largest Swiss watchmakers, ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) and SSIH (Societe Suisse pour L’Industrie Horlogere), to formulate a strategy to deal with changing market conditions in 1981. Since then the firm’s involvement with the industry had grown steadily. The firm’s influence had also been increasing since earlier that year, when the banks had agreed with its recommendation that SSIH and ASUAG merge. Although Hayek Engineering was acting as a consultant, Nicolas Hayek, its CEO, would come to have a significant role in supervising the merger and in helping to lead the newly-formed company forward. With the formalities of the merger completed, in December 1983, the new company and its consultants were confronted with a number of new issues. The company faced restructuring challenges and management shifts. But more importantly, it still faced the foreign competition that had decimated the Swiss presence in the inexpensive and middle-range watch...
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...Brand association: It means what resides in the customer’s deepest mind. Brand association is anything which is deep seated in customer’s mind about the brand. Brand should be associated with something positive so that the customers relate your brand to being positive. Brand associations are the attributes of brand which come into consumers mind when the brand is talked about. It is related with the implicit and explicit meanings which a consumer relates/associates with a specific brand name. About Rolex, if we consider the upper portion then the brand association will be: 1. Watch. 2. People. 3. Sports. 4. Successful. 5. Highest quality. 6. Reliability. 7. Durability. 8. Serviceability. 9. Convenient. 10. Unique. 11. Prestige. 12. Word of mouth publicity. 13. Price. 14. Luxury. 1. Watch: If any customer think about the brand Rolex, the picture will be spotted in his or her mind is watch, which represents aristocracy. It is being fixed in their brain or even soul, because the brand Rolex is representing themselves as a brand of watch for many year. 2. People: Different types of people use it to reflect their strength. Top athletes are wearing it to show their toughness, robustness and skill. Rich and high class people wear it to show their wealth and class. Man also use it to show their manliness. 3. Sports: Rolex are associated with different kind of sports like Golf, Sailing etc. So, customers also think...
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...BELJOHN SEBASTIAN THOMAS HISTORY OF WATCHES 1485-Leonardo-da-vinci sketches a fuse for a clock. 1500’s-Germeny-Peter Henlein creates the first pocket watch. Early 1600’s-Forms watches became popular. 1735-watch makers began using enamel on the dials. 1820-Thomas prest registers a patent for self winding watch. 1914-Eterna introduces the first wrist watch with an alarm. 1929-First anti magnetic watch created by Tissot. 1999-Casio innovates with the first wrist watch with a built in global Positioning system. Before wrist watches become popular in the 1920’s, most watches were pocket watches, which often had covers and were carried in a pocket and attached to a watch chain or watch fob. Indian watch Industry began in the year 1961 by HMT (Hindustan machine tools ltd). INDIAN WATCH INDUSTRY @ GLANCE The first Watch model manufactured by HMT was JANATA Model. HMT was the leader in the market till TITAN Came. Indian Watch Buyers are very price sensitive. The major barrier to the entry to Indian watch market is to build a brand image and price competitively. SEGMENTATION OF WATCH INDUSTRY SEGMENTATION BASED ON PRICE OF WATCH Mass (Rs.350-600), INDUSTRY Popular (Rs.600-900), Premium (Rs.900-1500), Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000) BASED ON USER CATEGORY SEGMENTATION (Cont…) Men’s watches Women’s watches Youth watches Kids watches Sports watches Titan INDIAN BRANDS MAJOR PLAYERS...
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...Prepared by Batch Ref. No. Prepared on Manohar M. M. Iyer XMBA – 19 VAS2010XMBA15P005 December 20, 2012 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 2 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Contents 1. Disclaimer note: ........................................................................................................................................4 2. Introduction ..............................................................................................................................................5 3. Brief understanding of the case study .......................................................................................................6 4. Analysis of Indian Consumer Behaviour & Premium watch purchase decision ...........................................7 5. Building the XYLYS brand in India...............................................................................................................8 6. End note: ..................................................................................................................................................9 Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 3 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand 1. Disclaimer note: This document is prepared purely...
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...Breitling Watches * Since 1884 * Started by Leon Breitling in Switzerland * Luxury Watch manufacturer * Major contributor to aviation in the 20th century and early 21st century. * Official provider chronograph technology for the British Air Forces and US armed forces including astronaut Scott Carpenter on Aurora 7 * Very distinct and long lasting forged relationship with the world of aviation and aerospace * Slogan - “instruments for professionals” * Chronograph specialist * Invented the first self-winding chronograph in 1969 * Brand ambassador is John Travolta among many others. Now using David Beckham. * Targeted at Baby Boomer Males * Born between 1946 and 1965 * Over $100,000 annual income * As a group, they were the wealthiest, most active, and most physically fit generation to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income, therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products such as luxury jewellery and luxury cars. * Seventy-six million American children were born between 1945 and 1964, representing a cohort that is significant on account of its size alone. In 2004, the UK baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products. Competitive...
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...EXECUTIVE SUMMARY TRENDS * Indian consumers are increasingly showing an interest in owning premium and luxury watches. This trend picked up traction in 2014 and 2015. Urban Indian consumers are perceiving watches as a fashion statement and are now willing to own more than one. This style trend has gathered momentum among both men and women consumers. The rising importance of watches as a fashion accessory among urban youth helped watches register retail value growth of 19% in 2015, with sales reaching Rs76.7 billion. COMPETITIVE LANDSCAPE * Titan Industries Ltd continued to be the clear leader in watches with a retail value share of 40% in 2014. The company also posted the biggest increase in actual retail values sales during 2014. The company’s top five brands – Titan, Fastrack, Sonata, Zoop and Xylys – performed well and received a good response from consumers. Also, the company has licensed brands Tommy Hilfiger, fcuk, Timberland and Police in the Indian market. The company has traditionally been the largest player in the watches category in India and has a presence in over 220 towns. It has over 400 World of Titan stores and over 150 Fastrack stores across the country to cater to its consumers. The company also has over 50 multi-brand outlets named Helios and is present with its shop-in-shop stores in large-format retailers, such as Shoppers Stop and Lifestyle. The company, in order to tap into the rising trend of internet retailing in India, operates its own e-commerce...
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...The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS .........................................
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...EXECUTIVE SUMMARY ...........................................................................................................2 CONTEXT ANALYSIS ................................................................................................................ 3 CURRENT WATCH TRENDS ............................................................................................................ 4 The Richemont Group trends and position.......................................................................................... 4 Rolex trends and position............................................................................................................................ 4 Tag Heuer trends and position..................................................................................................................5 OMEGA FACTS .................................................................................................................................... 5 OMEGA SPONSORSHIP ACTIVITIES ............................................................................................. 6 OMEGA ADVERTISING CAMPAIGNS ............................................................................................ 6 Olympic campaign: Start Me Up / overall branding......................................................................... 6 Successful campaign: We choose to go to the moon / Speedmaster ........................................ 6 Recent campaign: Watchmaker Wanted / overall branding....
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...behind this report is to define the organizational behavior of the selected company and by employing some academic references and research methods; it is tried to estimate the nature of the organizational behavior and its probable connotations in case of business administration. In addition to this, the report includes some individual views which have helped to reflect various aspects of the report in a wider standpoint. Comprising these individual viewpoints in this report has been made with the intention of determining the possible guidelines for existing business in near future. Outline of the company Billabong International Limited is a leading clothing retailer who is also related with the retailing process of accessories like watches, backpacks, skateboard, and snowboard products which generally comes under other brand-names. The inception year of the company is 1973 and was established by Gordon and Rena Merchant. However, the company was very firstly recognized in Australian Securities Exchange on 11 August 2000. According to the statically employee survey 2013, the number of employees of the company was approximately 6000. With the growing trend, the company continued to grow further acquiring new brands and retail outlets like Kustom, RVCA and Von Zipper. Having it’s headquarter in Queensland in Australia; the company has always maintained developing nature for creating a positive image in the market. In 2013, the overall revenue of the company was around...
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...advice which to evaluate. The final recommendations for Aquine mechanical watches are as follows: upgrade the timing machine, upgrade the poising machine, and to buy customized movement holders. Those are the best options for the company after finding the reasons the watches were not passing the SOCC certification. By buying customized movement holders and upgrading poising machine the problem fixes the horizontal and vertical positions, a big factor in the watches not passing the SOCC tests. The timing machine helps the watch makers control the accuracy of the watches while assembling upgrading this machine also makes sense. The watchmakers will help in the quality control of the watches because hiring a whole department of people to perform quality control will not at this time be sufficient because of funding. Watches were failing three tests: horizontal and vertical difference, maximum variation in rates, and mean variation in rates. Applying upgrades to the poising machine and timing machines will decrease the chances of Aquine watches failing the horizontal and vertical difference tests as stated earlier. The reasons for the decision are to lower the rates at which the watches declined by the SOCC. The SOCC tests are crucial when trying to have the watches certified and sold as chronometer watches instead of just mechanical. Although Amanda wants to see waterproofing added to the watches that in the future could be a profitable idea, but at this time does not...
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