What technologies/competencies (technological domains) do you need to compete in this market?
The completion of the NFMR technology is the only technological advancement needed before wireless charger can compete in the consumer electronics market. No other entity has ever attempted to develop a wireless charger with a range remotely close to Apple’s because of the difficulty it assumes. Developing a piece of technology as such will require a very strong R&D team which Apple is known for having. Apple’s high operational efficiency (Reuters 2012) will also hasten the process of manufacturing the wireless charger with precision, allowing Apple to keep up with the demand that is likely to increase. In which technological domains will you lead; in which will you follow or seek from external sources?
Apples technological domain is hardware and software development. Though Apple is more specialized in software development it also designs and manufactures its own hardware so the wireless charger is within Apple’s domain. In addition, wireless technology such as wifi and bluetooth became such a critical part of our lifestyle very quickly and we are still increasingly becoming dependent on it. With us and technology becoming more dependent on wireless processing, it is natural for wireless power to be introduced and there is no better timing for apple to release wireless power than now. However manufacturing something like a wireless charger will be new to Apple. The designing will solely be done by Apple but they may not have the resources needed to complete the technology. If this is the case Apple will have to seek assistance from other companies such as GE to manufacture some parts of the Wireless power