-------------------------------------------------
BMGT 500 – Principles of Management

Management styles & Leadership practices at Coca-Cola.

Report submitted to
Prof. Chepkilot

In partial fulfillment for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)

By
Jesse G. Munyua
GMB/NE/0645/05/14

Kabarak University Nakuru Town Campus
Table of Contents
1.0 Introduction 2
2.0 History of the Company 2
3.0 Mission and Vision 3
4.0 Culture and values 5
5.0 Organizational Design 6
6.0 Organization Structure 8
7.0 Organizational goals 9
8.0 Leadership Style 10 8.1 Core Capabilities 11
9.0 Management Styles 12 9.1 Democratic 12 9.2 Autocratic 13 9.3 Laissez-faire management style 14 9.4 Consultative democratic 14 9.5 Team Work 15 9.6 Employee Engagement 16
10.0 Management Functions of Coca-Cola Company 16 10.1 Planning 16 10.1.1 Strategic Goals 17 10.1.2 Tactic Goals 17 10.1.3 Operational Goals 17 10.1.4 Decision Making 18 10.2 Organizing 18 10.2.1 Departmentalization 19 10.2.2 Work Specialization 20 10.2.3 Delegation and Accountability 20 10.2.4 Resource Allocation 20 10.2.5 Organizing the Human Resources 20 10.3 Leading 21 10.3.1 Motivation 21 10.3.2 Communication 22 10.3.3 Corporate Culture 22 10.4 Controlling 22 10.4.1 Sales Person’s Reporting System 22 10.4.2 Sales Person Evaluating System 23
Reference 24

1.0 Introduction The Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than 500 brands in over 200 countries or territories. The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive