...11/10/12 Ashley Golladay Case #17.2 At Southwest Airlines, “We Love Your Bags” 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. * To start with one of their largest marketing communications is through television ads. Each of their ads consistently conveys the same message, that they provide low cost air fare and great customer service. These ads also provide comedic value when their competitors tend to be up-tight and too business like. Another integrated communication is through their use of technology, the “Ding” software backs this same message up by playing on the sound the plane makes when it’s time to exit the aircraft, letting the customer know another great low-fare deal is available. All of their communications say they like to have fun. This is their culture that is the heart of their company. I think because of that culture and customer service, every time I get on a flight and their flight attendant or pilot has fun with the instructions or weather announcements, those employees are sending the same marketing message as well, we have fun, we love what we do and we do a great job. All of these marketing efforts integrate seamlessly and it shows in their fiercely loyal customers and their even better low prices (506)! 2. How does the engaging and entertaining performance of Southwest flight crews contribute to promotion activities? * First of all, I swear I did not read this question...
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...Southwest Airlines prides itself in being a company with “heart”. We know this because it is something its employees as well as customers have said about Southwest Airlines. Southwest Airlines began flying in 1971 and they keep going strong. Southwest seems to understand that doing what other airlines are doing simply because it can benefit their profit margin. Standing out from the crowd is what has allowed Southwest Airlines to be known as a company with heart. I have to say that I have flown Southwest Airlines as well as several other airlines. Knowing that the price I see is the final price since I don’t have to pay for my bags is a relief. In a time where people are trying to save money to afford a family vacation, every little bit helps and makes it that much easier to relax during that vacation. Although it may make Southwest Airlines more money to charge for bags, they will also lose their advantage over the other airlines. Southwest Airlines likes creating a fun work environment. This is something I have seen other companies try to do for their employees. I work for Verizon Wireless and there are several activities they do to make it fun to show up for work. Although this may not ensure everyone will thrive in this type of work environment, when dealing in customer service, every little bit helps. Before going this route, I dreaded waking up in the morning to go to work and deal with people who would be screaming at me on the phone. I’m not saying they don’t scream...
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...An Analysis of “Southwest Airlines: We Love Your Bags” I visited the Southwest Airlines website and clicked on the “Our Culture “ tab. On this page, Southwest has culture defined as such: Cul’ture: the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people (“Culture”, 2012). Southwest Airlines has stood out from the rest of the airlines even before I ever read a case study on the company and its business model. Although I have never flown on a Southwest Airline airplane, the difference can be seen just by walking through an airport that they service. The people look more relaxed, happier, and dedicated to their jobs. The company has capitalized by tailoring their culture to fit their customers and their employees versus tailoring their culture to adapt to the market/environment of the airline business. While they may not be the fanciest company in the airport, the friendly service is seen wherever you see their logo. It is an airline designed for the individuals looking for great value and dependability. When you look at the mission statement for Southwest, it is evident that they are committed to its employees. In a Knowledge@Wharton article, Colleen Barrett was quoted as saying ”Our mission statement is posted every three feet, all over every location that we have, so if you are a customer, you’ve seen it”(Knowledge@Wharton, nd, para. 3). The mission statement states, “Above all, Employees will...
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...Meeting 10 – Integrated Marketing Communications Case Exercise E – “Southwest Airlines – We love your bag” (uploaded in Moodle) 1. Identify and explain the possible promotional objective(s) of the “Grab Your Bag. It’s On!” campaign. There are two objectives the Southwest Airlines want to reach through the campaign. First is creating a more favorable image of the organization. The campaign re-position itself as an airline that treats its customers like people. Through allowing passengers to check two bags free per customer, it seems more attractive and friendly as compared with another competitor which charge US$15 to $25 each for checked bags. It enables customer to have fun flying, since the lower airline budget is one of the factors that influence the degree of customer satisfaction. On the other hand, the funny taglines such as “Grad Your Bag It’s on” and “We Love Your Bag” are also instilled its customary humor in its commercials as well. Thus, both of these enhance the company image to be more favorable. Second is stimulating the demand for the service of Southwest Airlines so that its market share can be increased. Due to the economic recession, people are not interested in travelling. Since the “bags-fly-free” policy is an incentive item that encourages people to purchase the airlines service, the demand of Southwest Airlines services will increase. It can improve the sales volume and profit directly. 2. Describe the various promotion elements that...
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... Вставьте необходимую форму глагола tobe. № 1. 1. He ……. a doctor. 2. How ….. your father? He ….. fine. 3. We …… pilots. 4. My father …. an engineer. 5. …... this fox little? Yes, it …. . 6. Where …. you from? I …. from Russia . 7. Her uncle …. a worker. 8. That elephant …. grey. 9. How …. you? I …. fine. 10. The big balls …. on the table. № 2 . 1. This fox … little. 2. The little hares …. in the box. 3. How … your brother? He … fine. 4. Where … they from? They … from America. 5. Those horses … brown. 6. They … engineers. 7. My mother … a doctor. 8. … her aunt a teacher? Yes, she … . 9. That bear … in the bag. 10. … they from Great Britain? Yes, they … . № 3. 1. This monkey … in the bag. 2. My father …is a worker. 3. … they drivers? Yes, they … . 4. How … your sister? She … fine. 5. That fox … near the table. 6. Where … you from? I … from Great Britain . 7. These tigers … big. 8. The green crocodiles … in the box. 9. My sister … an engineer. 10. We … doctors. № 4 1. My uncle … a cosmonaut . 2. … she...
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...Why not to use Plastic bags As everyone knows the humble plastic bag has become an integral part of our lives. In fact the plastic bag has become so common that we hardly notice their presence. Yet if you look around you will notice that we are all in a swamp of plastic bags! They are everywhere. We use them to pack clothes, shoes, pens, tools, video games and even fruits and vegetables. At the super market they are soft yet strong packing medium. They are light weight, high strength and very flexible and come at a low cost. All of this might sound wonderful. But do you want to be a person who contributes to one of the latest and difficult of the environmental problems. The plastic bag is an agent of air pollution, cancer and skin disease. People who use these bags have made this an environmental menace which has made many of world's clean and glimmering metropolises a pile of garbage! Did you know they are a slow poison in our daily life? When you use plastic bag do you know how they are made? Many of the plastic bags at the super market are made through recycled plastic; this means the old plastic is burnt at high temperatures and melted down. For this process a large number of hazardous chemicals are used which makes them a severe health hazard. When you use a plastic bag you could be responsible for giving people who are close to you cancer, because when plastic bags and other plastic materials are burnt below 7,000 degrees they produce gasses which can lead to skin...
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... To make changes in your plan when environment of the market is different from your wish. To know your real or potential competitors. To know everything for your business. Your week sides and your strong sides. Every human being wants to achieve happiness. We need different things such as love, health, success, glory and so on. In our time we need money to live. They are not our main aim but they helps to live better. In Bulgaria it's difficult to get enough money. The most of population work but it's poor. There are five percent of population which have ninety percent of the money. So differences between poor and rich people are enormous. Most of the firms pays low salary's. Chef of the firm has money but he will not increase the payment. It's ridiculous situation. Chefs wants better employers for few money. There are three ways to achieve something in my country. First is with close friends or relatives you start to work for government or for local municipality. Second is to start work in big firm in Sofia and hope to progress. Third way is to start new business. I like third one. It's risky but if you have a success it's the best. For me entrepreneurship is opportunity to evolve myself and to start my business. I have to be hardworking, well informed and open mind. Bulgaria is in European union since two thousand and seven. So now my country must obey many roles. One of it is about nylon bags. In Bulgaria we use many nylon bags. But they make our environment...
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...women ages 25-40 with unique handbags that satisfy their demand for style at a cost that will comfortably fit their budget. Baggage partners with up and coming handbag designers in order to bring their fashionable products to consumers through handbag parties hosted in New Orleans, Louisiana and surrounding areas and through Baggage’s custom website (www.claimedbaggage.com). Baggage is a brand and a lifestyle that allows women across the span of the world the opportunity to express themselves and to claim their “inner-diva” through the array of handbag collections by various designers. Baggage provides each client with not only a high quality product, but a priceless experience. We are the next generation of fashion, dominating the industry one handbag at a time! Baggage-Everybody has it...Claim yours! Target Market Baggage, LLC has identified their market segment as professional women in the beginning to middle stages of their careers who place a major priority on style, fashion, and quality. Most of the target market women fall between the ages of 25 to 40. The customer is not brand-conscious as much as price-conscious. They tend to be very social, busy and...
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...Funniest Moment It is normal that you almost know everything about your friends. You know her crush, favorite food, artist, song and even her things like clothes, shoes, makeup, gadgets and many other more. You almost know everything about her since you’re always with her. In my part, the funny thing is that I was with my friends that moment. We were sitting in the corridor waiting for our next class. We are all busy doing our things like chatting, reviewing and texting. When the bell rang we are about to enter the room. I was about to stand up when one of my friend, Stephanie, said that “ Uy, yong bag ni Hazel” referring to one of our friend. So thinking that it was hazel’s bag, I was about to carry the bag and give it to hazel because she went to the restroom. But before I was able to pick up the bag, I notice Stephanie is smiling devilishly. So I had the second thought. It was then that Hazel is back, carrying her bag. Then I realize that it was not hazel’s bag after all. It was the bag of the girl sitting beside me. The girl looks at me weirdly. She may have other thought about me picking her bag. I feel ashamed and shocked at the same time, knowing that I might have done such peculiar thing in my life. After realizing the prank that Stephanie has done to me, I ran as fast as I could just to move away from that place. My Family My family is the best that I have. They are my life, my soul and my everything. My mother is the most loving person I have met. My mother is...
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...“My plan is going work, Christina!” Tarek said. “That is a terrible, horrible, incredibly foolish idea,” stated Christina. “It’s not as bad as it seems. This is the only way we can be together,” Tarek exclaimed. “Really Tarek?! We could go to jail, especially you since you’re eighteen! I’m too young for them moldy, body odor infected cells.” Christina yelled. “That’s only if we get caught. Stop thinking about the consequences if we get caught. We just have to think of what we could get out of this,” Tarek said, defended his plan. What the heck, Christina thought, I need to live on the edge and think for myself for once. “Ugh, the things I do for you, Tarek. You’re taking the blame if this goes downhill. You and your ideas are going to get yourself...
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...precious oil, we would be rich! We should find a way to regain what is ours! Rebel1: I have heard that the daughter of the president will be traveling in Davao, I propose we should kidnapped her and make her ransom, so they couldn’t help themselves but to give our riches back Rebel2: I believe we have men in Davao; we could use them as our mobile in this plan Mohammed: Now that’s what I’m talking about, I’m impressed; we shall discuss then the plan of our abduction then… (Group laughing while discussing the plan [all rebels will stand up in this part]) Mohammed: (*making a call*) hello? I have something I want you to do Scene 2-4: President: Be careful of some people in Mindanao okay? Julia: Of course mom, I’ll try my best! President: Oh, come here before you go (*hug*) Julia: Come on Mom! Loosen up, I’ll be late in my flight…Bye I love you~ President: I love you too~ Remember call me once a day, you take care now --- (*daughter traveling with her two body guards*) Leader 2: (*hand signal*) Rebels: (*running behind a wall, trying to prepare for kidnapped*) (*Keziah trying to stand up*) Leader 2: Don’t get too close yet, Men! Prepare for contact (*cue for Abihail to leave on the plane*) Leader 2: NOW! (*assassinated Richell, Renee badly wounded and Keziah have kidnapped Abihail*) --- Bodyguard: say something? (*trying to wake up Richell if she’s still alive*) (*standing up while wounded*) (*making a call for the president*) Bodyguard: Ma’am your daughter...
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...As the world hungers for the love and presence of God there are people that are homeless and hungry. I take drives in the early morning on the weekends frequently into downtown Denver in Colorado where I live and I see our streets crowded with homeless people. As I drive I observe many sitting on the ground in the cold weather, their clothes are ripped and dirty. Beside them is either a grocery cart full of items that they have collected from the trash or bags packed with clothes, food, and other items that they have collected from the homeless shelters or the trashcan that they rummaged through to eat to survive. I noticed some just sit there with a blank stare on their faces wondering off into the distance with their mind. Some are trading the collectibles that to them are of...
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...definitely, actor. Michael loves human kind. Regardless of, what the media and others say about him. I bet no one knows what happen prior, during, and post of Michael Jackson death as well as to Michael Jackson's era. Everyone think they know Michael and his thoughts. Some may be in tune with his thoughts others are going through the motion and the rest is making up media's thoughts of negativity. I can bet each one of you that Michael wanted to make an enormous impact on the world. Do you think Michael has accomplish to make an impact on the world? Well, one can say yes because he is making more money than Elvis...
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...Plastic has become pretty much a lifestyle here in America; We use plastic cards to make transactions every day, we’re given plastic bowls and utensils with our lunch and we collect a countless number of plastic bags from our local stores daily. These days, there is so much hoopla about banning these convenient little bags that many of us love. Opposers of these bags claim (or were misled to think) that they are not environmentally responsible. Before we take on a war against these plastic bags with hopes of saving the world one bag at a time, as citizens we should get the facts into perspective about alternatives being advertised before making earth saving decisions. Also, what happened to being presented with choices and choosing the ones we find to be more responsible? Regularly, you may hear critics stating that yearly a billion bags are not recycled and filling up our landfills. This is in fact true. Plastic bags take . To remedy this problem, has anyone ever asked the question as to why we don’t just find a way to recycle the bags with all the technology available these days? Matter of fact, the truth is that these bags are already recyclable! Plastic bags can be recycled into things like plastic wood which can be used to make backyard decking components, shopping crates, park benches or even more plastic bags. The EPA reported that only 1% of these bags are being recycled? As responsible citizens we should all get together to push for new laws that encourage...
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...When it comes to fashion and personal style we all abide by our own rules: rules dictated by the shape of our body, by our personality, by our taste and ultimately by our mood and the message we like to convey out there. Over time I have come up with my own fashion and styling rules; these have changed to reflect changes in my age and taste obviously, but there are still a few things that I consider key and definitely non-negotiable if you want to walk past that crowd standing in front of your local pub. One of my favourite distractions is to sit on a terrace and watch people walk by; I love catching little details and unusual fashion pieces, but I also love counting iconic items worn by trend followers such as trench coats, converse shoes, biker jackets. Nevertheless, I am more interested in spotting that outfit or mix which would be a total rule breaker according to my “style bible”. I am always fascinated about our differences in fashion perception and I am not pretending to come up with the perfect rules, I would just like to share mine with you, as they haven’t let me down so far. 1. Be careful of the socks and sandals. We all surrendered on that pair of Birkenstock and we are quite happy we did. After all, the Neal street store is always crowded with uber stylish Japanese visitors. However, watch it if you think these are all-year-round shoes: trying to fit socks with those chunky sandals can easily make you look like a doctor on her lunch break. 2. Always...
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