...Assignment 2: Essay In Brief: This assignment is worth 25% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Essay Question: Choose one Web 2.0 platform discussed during module two and analyse the extent to which this platform has changed the way people communicate and collaborate. The Web 2.0 platforms specifically discussed in module two are Delicious, blogs, wikis (in general), The Wikipedia, Twitter, Flickr and YouTube. However, if you have discussed other Web 2.0 platforms during the unit in tutorials or on the discussion board, you may select this platform if it is approved by your tutor at least one week before the essay is due. The word limit for this essay, excluding the reference list, is to be confirmed by David Cake (between 1000-1500 words). This essay asks you to analyse one of the Web 2.0 platforms that you’ve been examining in the unit, looking in particular at how that particular platform has changed the way in which users/participants both communicate and collaborate. Given the context in which you’re examining these technologies, it is a good idea to think about how Web 2.0 in general is thought to indicate a general shift in the character of online interactions and use these changes to help think about your chosen platform. You will be expected to use some of the readings/viewings provided in the unit, but you will also need to seek out appropriate secondary material...
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...Note from the Authors: “Creative Entrepreneurship” was born out of the desire, want and curiosity of kbs+’s staff to understand the crazy world of entrepreneurship. “Creative Entrepreneurship” curates the perspectives of leading entrepreneurs and venture capitalists as a guide for people interested in learning more. Each writer graciously contributed their work to create a curated resource for creative entrepreneurs. This book is the teaching and inspirational aid for our kbs+ Ventures Fellows – a highly select group of kbs+ staffers from all levels and areas of the agency – who go through a six-month educational program to immerse themselves in the startup and venture capital world. Share this entrepreneurial inspiration with friends using @kbspvc or #kbspvcbook. If you would like to share any inspiration, thoughts or feedback, please contact us at @kbspvc anytime – we look forward to hearing from you. Thank you for downloading our book! Darren Herman Taylor Davidson Creative Entrepreneurship Darren Herman Taylor Davidson a kbs+ partner We have received explicit permission from all authors of the works found in this book. Unless otherwise stated, we do not claim to have written or own any of this work. We are purely aggregating it into a simple book format for the education of anyone who picks up this book. The price of this book is free; if anyone tries to sell this book to you, please report them to us. Hopefully this book inspires you as much as it does...
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...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...Statement of the Problem This study was conducted to find out what are the impacts of social media to the social skills of the selected high school students of HSL-Braille College. Particularly, this study aims to answer the following questions: 1. What are the profiles of the respondents in terms of? 1. Age? 2. Gender? 3. Socio-economic status 4. Educational Background 2. What are the reasons why the selected high school students of HSL-Braille College wants social media? 3. How does a social medium affect the social skills of the respondents? Hypotheses Ho: Social media has no significant impact to the social skills of the selected high school students of HSL-Braille College school year 2013-2014. Hi social media has significant impact to the social skills of the selected high school students of HSL-Braille College school year 2013-2014. Scope and Limitation of the study This study was conducted to determine the impact of social media to the social Skills of the selected high school students. The respondents of this study are the Selected high school students of HSL-Braille College school year 2013-2014. HSL-Braille College 26c Durian extension pag-asa st. zone 1, signal village taguig city Telefax no. 541-7137 e-mail:hslbraillecollege04@yahoo.com Social Media: its impact to the physical and mental health of the selected high school students of...
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...and Libya. Protests seemed to have have also had profound effects in Yemen, Bahrain and Syria. Demonstrations have arisen in most other Arab states as well as Spain and Uganda. The role of social media in these uprisising has been dubbed the “Twitter revoulitons.” Does social media, really deserve all those accolades? Revoultions have been overthrowing oppressive governments long before web 2.0. Iranians in overthrew the Shah in 1979, Filipinos overthrew President Marcos in 1986, and the Communist bloc in Eastern Europe crumbled one after another in 1989. This paper will explore the phenomenon of social media nad its role in promoting and prompting progressive political change, particularly in countries with oppressive leaders. Social media has been defined as “a group of internet based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content”. (Kaplan) “Web 2.0” is the name for internet platforms which allow for interactive participation by users thereof. It may be contrasted with Web 1.0 platforms, which simply provide content to users, without giving them the opportunity to interact with or modify that information online. This content is all considered user generated content. The OECd has specified there criteria for content to be classified as “user generated”: it should be available on a publicly accessible wegsite or aon a social networking site that is available to...
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...Student Guide This week’s topics cover collaboration tools and Internet technologies and their use in meeting business goals. Reviewing some of the chapter one readings will help you with the other chapters. You will become familiar with Internet terminology, such as B2B, B2C, B2G, Web 2.0, and Social CRM. Knowledge of collaboration tools can make you very marketable as a business manager, because many companies use these tools in their team work. This week covers using these collaboration tools to improve communication as well as document sharing. Internet and Collaboration Tools OBJECTIVE: Determine how and when to use Internet technologies in business. Resources: Ch. 1 & 8 of MIS Essentials Content • Ch. 1: The Importance of MIS o Q1: Why is Introduction to MIS the Most Important Class in the Business School? o Q2: What is an Information System? o Q3: What is MIS? o Q4: Why is the Difference Between Information Technology and Information Systems Important to You? o Q5: What is Your Role in IS Security? • Ch. 8: E-Commerce, Web 2.0, and Social Networking o Q1: What Types of Interorganizational Systems Exist? o Q2: How do Companies use E-Commerce? o Q3: Why is Web 2.0 Important to Business? o Q4: How Does Social Capital Benefit You and Organizations? o Q5: How Does Social CRM Empower Customers? OBJECTIVE: Determine collaboration tool needs based on business function. Resources: Chapter Extension 2 of MIS Essentials, Article One of Business...
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...Table of Contents: 01. Executive Summary……………………………………..…..3-4 02. Company Description…………………………………………5 03. Product Description…………………………………………6-7 04. Market Analysis…………………………………….…….....8-9 05. Strategy and Implementation…….………………………10-13 06. Web Plan Description……………….…………………....14-16 07. Management Description……………..…………………..17-18 08. Financial Plan……………………….….……………….…19-22 09. Appendices……………………………..…………………..23-26 10. References……………………………...………………....……27 Page | 1 1.0 Executive Summary 1.1 Company Background Company name: Application World Sdn Bhd Address: Cyberia, Cyberjaya Telephone number: 03-42968891 Our business plan is primarily about creating and launching the mobile “Lunch Partner” application; a tool to help people connect with others by affording them the opportunity to meet other people like themselves during their lunch break. With our application, we offer people the gift of never having to suffer through a lonely lunch ever again, if they so wish. As students, we don’t have any fixed break times for us to have our lunch, as most students take different courses and subjects. This means that no matter how much you try to synchronise your schedule to that of your friends, you will inevitably come upon a time where you will have no available friends to share your lunch or breaks with. This scenario was the backbone of our motivation to create the Lunch Partner application. With our app, we help our customers in a few key ways. The first and most...
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...[pic] LinkedIn: The Future By: Katarina Begonja Table of Contents Executive Summary...............................................1 Case Facts..............................................................2,3 Case Analysis.........................................................4,5,6 Recommendations.................................................7 Work Cited...............................................................8 Executive Summary Future of LinkedIn. Becoming more like Facebook. Despite being widely recognized as the undisputed champion of the professional networking industry, LinkedIn has made several recent changes to become more like the competition, most notably, Facebook. In an effort to attract daily users, LinkedIn has added many new features, such as, notifications and photo/video sharing. All of these features have long been available on Facebook. In addition to aiming for a similar user experience, LinkedIn also appears to be following in the footsteps of Facebook in regards to generating revenue. As users increasingly access these social networks via their mobile phone, LinkedIn has revamped their mobile app to include advertising. 1 Case Facts: -Updated version of their mobile app was launched in April. For the first time, it will have ads on the app, to generate revenue for LinkedIn. The CEO recognizes the task...
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...Another revelation of the survey was that telecom companies in India are limited in their engagement of customers online. "We chose to analyse the buzz around telecom companies in India as the first of our surveys since telecom is a consumer intensive industry. Since the industry is so competitive, it becomes essential for telecom companies in India to understand what their consumers say about them online as it directly impacts subscriber numbers, reputation and revenues," says Deepak Goel, chief executive officer, Drizzlin, in a statement. MUMBAI: Vodafone has been recognised as the most admired mobile service brand online in India followed by Tata Indicom and Aircel, a survey said. A pan-India survey conducted by Drizzlin Media, a Branding 2.0 consultancy that...
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...With the invention of internet world has become a global village. It has become a very convenient source to send data in any form of text, voice, video, picture etc. to other a person living thousands of miles. This borderless world came with new ways for people to interact with one another. With the introduction of Social Media Platforms people around the world are now connected real-time without the hindrance of physical distance. The crowd which was once dispersed gathered around in creating small communities with fan following of similar interests. With the growing addiction in daily life use; Social Networking platforms have become a vital part of our daily life whether we want to be in touch with our loved ones, doing online business or just want to keep ourselves up to date with latest events happening around the globe. It has its positive and negative effects on different societies. My thesis is the positive side of Social Networks. I think Social Networks have given a new voice to people living in certain societies where it has become the only true medium to express themselves to the masses. A place where everyone can be united under one cause. In a world where media might not be as free as it might seem. Social Networking websites like twitter or facebook has made it possible for the news to be written by people who are actually experiencing the event. An example can be taken in the current situation of Syria where news reporters are banned to enter war affected...
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...by Brad Fitzpatrick in 1999. Users could create a blog that usually served as a public diary, and then they could add people they know who also set up LiveJournal blogs as "friends." Friends' blog entries are aggregated on a single page, allowing users to see at a glance what their buddies are up to, like a proto-News Feed. The service was many people's first experience with a Web 2.0 application, and, in particular, the first for many teens. LiveJournal quickly acquired a reputation as a clearinghouse for suburban, adolescent angst - collections of lengthy, startlingly sincere lamentations of broken hearts, occasionally interspersed with awful, copied-and-pasted Dashboard Confessional lyrics and "Which 'Hey Arnold!' Character Are You?" quizzes. (I always shot for Gerald, but I'd always wind up being Eugene - or, on a good day, Mr. Hyunh. This was a source of mild consternation.) LiveJournal was, in many ways, a forerunner of much of the purportedly revolutionary social media environment we're in right now. After all, it was started before the word "blog" was even coined and before the phrase "Web 2.0" gained any sort of currency, and it predates both MySpace and Facebook by about half a decade. It was also among the first social media to receive the same flak that Facebook and Twitter catch on a regular basis now. You know the criticism: It's narcissistic. It's self-important. Nobody really cares how hilarious your cat looks when he's asleep. But I've never thought that the...
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...What didn’t work well? Guidelines Based on your experience, develop a set of guidelines that you would offer to others to help ensure global project success. You should focus a larger part of your discussion on this area. I am most interested in hearing about your guidelines for project success based on your experience in the project. Conclusion – brief summary of entire paper Chris Gunderson All, Despite a couple of technical difficulties I felt like the meeting was a real success via Skype. My big takeaways were that of the five key contributors to the meeting none of us is really deeply using the "traditional" social media in our current environments. Shad and Kerry both had some intriguing suggestions in Cisco Web Social and Submittal Exchange respectively - both sound like they have a lot of value to PM. There were some definite advantages to using Facebook as a marketing or PR tool but overall it seems like security concerns and its basic functionality may limit its uses for day-to-day project management. Thanks everyone for taking the time to dial in today. I look forward to hearing your takes on today's meeting. Gundy ME Overall I think the meeting went pretty good. I apologize for being slow getting people on the call. Maybe a lesson learned? I was also getting alot of distortion and cutting out on the call. Just...
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...Abstract—The tremendous growth in popularity of smartphones has been closely matched by increased efforts to harness their potential. This has lead to the development of powerful mobile operating systems that provide novel programming platforms for the creation of rich mobile applications. To support these new paradigms, developers are now asked to spend considerable effort in replicating functionality, usually already available in web applications, for the native applications. In this paper, we observe that web applications closely simulate the design of native applications and the web origin can act as a more reliable authentication identifier for third-party application content.We consequently argue in favor of using web applications as the default for mobile platforms and propose a practical approach to extend web applications with native applicationlike capabilities. Central to our approach is a browser-based permission model that effectively manages permissions both at install time and at runtime, and supports dynamic user policies. We discuss security and non-security challenges of realizing this approach. The rapid growth of mobile computing and increasing adoption of smartphones has resulted in the evolution of rich mobile platforms, such as Android and iOS. While these platforms derive much of the functionality from traditional desktop operating systems, they also introduce security mechanisms to satisfy the new requirements imposed by the mobile ...
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...Building Customer Trust Building and maintaining customer trust is a very important aspect of having an e-commerce site. If customers cannot trust the site, they will be less likely to make a purchase from the site. Web 2.0 that allows users to share information with each other has become a very important aspect of building customer trust, and we make use of it. We have created a fictional storefront for YOUR COMPANY NAME HERE, which uses some techniques that build customer trust. These techniques will hopefully make the user feel like they have nothing to worry about when ordering from us. The first technique that we used to build customer trust is the use of a contact section of the website. This will make the customer feel more comfortable ordering from us (Delk, 2013). The customers will feel much more comfortable if they have a way of getting in contact with the company. Without a means of contact, the customer might worry that they will be left out to dry if there is an issue with their order, by having a visible means of contact this helps to eliminate this worry. Another technique that we used to help build customer trust is the use of social media. On the side of our page we offer links to Twitter, Facebook, and Linkedin (and if this was a real company it would link to a real page). By using these social media sites, we can work over time to gain the customer's trust (Kennedy, 2013). This also gives the customers a place to communicate with each other to share their...
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...Social Media Business Law 1 Leg 100 April 27, 2013 Abstract Social media is a worldwide trend in today’s society. There are many different types of social media around the world. Different people can use social media for different reasons that could be beneficial to them. This paper will show how social media sites have become large in people personal and professional spaces. Social media is a worldwide trend in today’s society. There are many different types of social media around the world. For example, Facebook, Twitter, and instagram are three of the leading social medias with constantly users making updates and postings. Mobile applications are convenient for users to have access to. Different people can use social media for different reasons that could beneficial to them. According to Lorenza-Romero, Alarcon-Del-Amo and Gomez-Borja, real purpose of social media is to classify users based on their contact information to create the ability to locate them. In today’s world of technology, social media play an important role in keeping different societies connected and building personal and business relationships. The development of social media has come a long way since the internet become popular. The idea of social media is to keep people of similar backgrounds and interests connected with each other even while I different places...
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