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Web Design

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Submitted By Arizona2Geek
Words 1352
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Marketing
Marketing on the web includes more than just displaying your services and locations and providing hours and contact information. Kudler’s current site is more of a place holder on the web than an advert for their services. The current marketing strategy consists of a few sections describing some of the focus that Kudler has towards specialty and premium products. The method of collecting feedback is to direct users to a survey. The survey is located on the main menu and is designed to make the user immediately leave their site. The nine question survey is a sliding scale of radio buttons to answer each question between Very Strongly Agree and Very Strongly Disagree. The page consists of a top and bottom header with a black background and as alternating stark white and dark gray stripes wide enough to house each question. The page is designed to expand the background to fill the whole page regardless of the size of the browser window. For users with higher resolutions the page is garish and not pleasing to the eyes. Outside of the survey there is a link to a News section at the bottom of the page with their About and Locations menu. The link is easy to overlook and consists of a small blurb about a new frequent shoppers program. Aside from underrating the draw and possibilities of a News section the presentation of the frequent shoppers program with no details or other resources, such as a link to page describing its benefits, leaves the News section a disappointment ass there is no reason a user would feel the need to revisit that section. Kudler is missing a large opportunity to market their successes and further show what makes them unique. The survey coupled with the brief description of the store departments and a small link to a News section comprises the marketing of their current site and services. The redesign of the site will take Kudler

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