...Running Head: MARKETING ON THE WEB In today’s business industry a company’s marketing strategy is vital in order for that company to reach its target market. When the World Wide Web was created it gave companies a way to new ways not only to meet its target markets but also potential markets all over the world. Marketing on the web can provide a company with many benefits that can expand knowledge of the company, its brand, and products and services it offers. A company decides how to market its web page by first figuring out how it will group itself based on do they provide a product or service to the customer or are they based on what the customer wants. Product-based marketing strategies arrange the products on the web page the same as the product design. Customer-based strategies lets the company think as if they were the customer and design the page according to what they think is the customers’ needs. Choosing a marketing strategy for the web page thus entails a company will reach its market segments targeted. To reach a target market a company must first find their market then segment them accordingly. Although there are many types of market segments companies can choose to group consumers in order to reach their target market effectively, on the Web there are three main segments that used are demographic, geographic, and psychographic segmentations. In demographic segmentation, consumers are categorized according to gender, age, income, occupation, education, and...
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...BASE I have to say my dream job is to work from home and I could easily use Internet Marketing to advertise, research, sell, and make money. Two components for a Home base would be setting up a website and search engine marketing. Both components would be beneficial in getting your business out to the public. If I am ever looking for a business or information, the first thing I do is perform a Google search. Once the search is done, I go to a website. Setting up a website for a home business allows potential customers access to your business and what you offer. Once a website is set up, make sure you list your business in every search engine possible. It seems like most people take chances on what they find on the internet, and if Google or Yahoo shows your information, you have a chance for more views that means more customers that turns into more money. Without a website, you have nothing for the potential customer to go on. Your website needs to give a brief history of what your business is about and should give images that will attract your target audience. This means to research the likes and dislikes of potential customers. You want to know what will attract them and what may cause them to turn away. A good example is Diamond Candles at www.diamondcandles.com. This is a website that was created from a home base business that has now turned into something bigger. Open Source Web Design is a great way to start with many free templates. First, set up your domain and...
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...Elements of Effective Web Marketing Introduction When it comes to web marketing, it’s all about ‘conversion’ - how many of your site visitors you can convert into a lead or a sale. We suggest that companies lacking a well conceived and well implemented website conversion strategy, are failing to leverage the most important marketing medium of the twenty-first century. The Nine Elements: 1. Identification of site goals 2. Clearly defined target audience 3. Compelling message 4. Site structure and information flow 5. Calls to action 6. Lead capture mechanism 7. Supporting graphic design 8. Site promotion 9. Testing, measurement, and refinement 1. Site Goals Identifying goals is critical for two reasons. First, goals help you to determine what should or shouldn’t be included on your site. You use your goals document as a set of criteria for determining site content, simplifying the design process, and removing the ‘political element’ that plagues some companies. Secondly, having specific goals allows you to measure the effectiveness of your site after it’s completed and live. That’s key because if you can’t measure site performance, then improving it becomes much more problematic. So you’ll find that measurement and improvement are the keys to that ROI you’re looking for. The bottom line on goal setting is that if you never identify the target, then you can’t expect to hit it. 2. Target Audience A foundation of effective web marketing is the ‘who’. Determining...
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...one computer to another. Like the serial numbers on real dollar bills, the digital cash numbers are unique. Each one is issued by a bank and represents a specified sum of real money. One of the key features of digital cash is that, like real cash, it is anonymous and reusable. That is, when a digital cash amount is sent from a buyer to a vendor, there is no way to obtain information about the buyer. This is one of the key differences between digital cash and credit card systems. Another key difference is that a digital cash certificate can be reused. 2- Briefly explain ActiveX Control ActiveX control is a control using Microsoft ActiveX technologies. An ActiveX control can be automatically downloaded and executed by a Web browser. ActiveX is not a programming language, but rather a set of rules for how applications should share information. Programmers can develop ActiveX controls in a variety of languages, including C, C++, Visual Basic, and Java. An ActiveX control is similar to a Java applet. Unlike Java applets, however, ActiveX controls have full access to the Windows operating system. This gives them much more power than Java applets, but with this power comes a certain risk that the applet may damage software or data on your machine. To control this risk, Microsoft developed a registration system so that browsers can identify and authenticate an ActiveX control before downloading it. Another difference between Java applets and ActiveX controls is that...
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...Report On “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited” ASA University Bangladesh Report On “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited” Submitted to: Abdullah Al Masum Lecturer Faculty of Business ASA University Bangladesh Submitted by: Md: Rased Chowdhury Id: 083-12-0057 Batch: 5th Bachelor of Business Administration ASA University Bangladesh Submission Date: 12 August, 2012 Letter of Transmittal 12 August, 2012 Abdullah Al Masum Lecturer Faculty of Business ASA University Bangladesh Subject: Submission of Internship Report. Dear Sir It is with great pleasure that I am going to present my internship report on “Green Banking Practice in Bangladesh: A Case Study of Jamuna Bank Limited”. I have worked at Jumana Bank Limited (JBL), Ring Road Branch for three months. Based on this, I have tried to incorporate theories...
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...(w) WORK EXPERIENCE Web Applications Developer (Consultant) Thermo Fisher Scientific (Life Technologies) - Fremont, CA - February 2014 to Present Responsibilities Working in the Remedy Queue as an applications support engineer capacity to resolve IT trouble tickets for the Array Manufacturing Support group. Installed ColdFusion 11 on a Red-Hat Unix system to upgrade a mission critical CRM system (http://vss.appliedbiosystems.com ) Acting as steward of other in-house developed systems in Cold Fusion. Participating in regular agile sprint cycle meetings in my capacity as reports developer for the OligoInc group. Skills Used ColdFusion 8-11. Windows XP, Professional and RedHat UNIX. Oracle 11g Crystal Reports 10, Visual Studio 10, VB.NET, C#. ASP.NET IT Applications Developer Alliance Analytical - Fremont, CA - September 2013 – September 2014 Responsibilities Maintained and enhanced coldfusion backend of components that connected to SQL Server 2008 database of in-house CRM system. Customized Adobe Flex components in the front end as required. Integrated the contacts data of the database with an external SMTP provider by building a web service of the data that fed into the third party API to render email broadcasts data. Maintained web site at http://www.aaisolutions.com . Web Applications Developer (Consultant) Life Technologies - Pleasanton, CA - February 2013 to August 2013 Responsibilities Created a web interface to process replacement...
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... I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of Classemates.com is launched, however they had obviously not all the possibilities than today’s...
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...medios electrónicos PointCast. Explicar cómo los vendedores utilizan agregadores reputación para la búsqueda natural, remunerado y vertical. Comparar y contrastar las comunidades de medios sociales, blogs y redes sociales. Describir los principales métodos para la compra de medios de comunicación y para evaluar la eficacia de una campaña de comunicación de marketing integrado (IMC) 's. Halo 3 lanzamiento Halo 3 salió a la venta en todo el mundo 25 de septiembre 2007 y vendió 3,3 millones de unidades de la primera semana. Microsoft combinado y medios físicos (off-line) digital (en línea) para anunciar Halo 3 y crear buzz. Asociaciones fuera de línea formada con Burger King, Mountain Dew, Doritos, Pontiac, y otros a los productos co-marca, merchandising licencia, etc Añadido medios digitales, incluidos documentales de video y sitios web para la creación de buzz. ¿Puedes pensar en los recientes lanzamientos de productos que se han combinado fuera de línea y en línea de marketing y medios de comunicación? Marketing de Medios de Comunicación La línea entre el fuera de línea y el espacio de los medios de comunicación en línea se está desdibujando cada día más. Por ejemplo, los anuncios y artículos periodísticos suelen ser accesibles en cualquier ubicación. Los medios también se pueden clasificar como remunerado y no remunerado. Cada medio tiene capacidades, fortalezas...
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...Facebook for Advertising Facebook for Advertising 2011 Marketing Research 8/16/2011 2011 Marketing Research 8/16/2011 Contents Management Issue | Page 3 | Market Research Topic | Page 4 | Secondary Data | Page 5 | Report | Page 7 | Mind Map 1 | Page 12 | Mind Map 2 | Page 13 | Bibliography | Page 14 | Management Issue As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to sell a good or a service. Being a small business promotion is important to get the product out there, however finding cheap and easy ways to do so isn’t always easy. So why not take to social networking as a form of promotion? And when the decision is made to do so, how do is it done in the most effective way? The questions above are just some of the questions that come up when looking into advertising a business on Facebook. This topic has been chosen as the BEP group is using Facebook as and advertising medium, part aren’t quite sure if it is being used in the most effective way. The Market Research Topic Issue/problem: How can Facebook best be used as a promotional tool? In order to answer the question a number...
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...Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price. ! Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One Tree Hill. They also took out full-page magazine print advertising in beauty and fashion magazines, as well as radio ads on popular stations. In addition, they had a corporate website and used online banner and display ads on the most popular websites for teenage girls. ! Margaret Foley, the brand manager for UnME Jeans, had trouble justify the expenses of advertising using traditional media outlets. Especially since the prices to purchase TV ads were increasing each year, despite declining TV audiences, and consumers’ who were skipping or delete TV ads from the programs they had recorded to watch later. In order to reduce costs, Foley asked the ad agency they were using to look into Web 2.0 social media options to see if there was a better...
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...Ho ‘Oulu Landscape – Using Web 2.0 and Business Ties Dayle Simonson CMGT/554 - IT INFRASTRUCTURE March 30, 2014 Curtis Kanahele Ho ‘Oulu Landscape – Implementing Web 2.0 Technology As a recent landscape architecture graduate of the University of Hawaii, an entrepreneur plans on introducing "Ho ‘Oulu Landscape" as a start-up business in Oahu. Realizing that there are many landscape designers and companies that capitalize in this business, this architect comprehends that he must be on the cutting edge to get recognized and sell his services. He can boast of completing many "gratis" jobs while completing his degree, and his accolades are many; it is time to start profiting from the toils of his education and marketing his skills. Marketing requires not only business savvy, but also mandates that the businessman has a considerable amount of information technology acumen in his pocket or the where-to-all of how to secure it. Using Web 2.0 tools and monopolizing on his enterprise associates, including those strong, weak and potential ties will help this aspiring landscape architect compete in a business that incorporates landscape professionals as well as yard maintenance individuals who claim to have the skills this entrepreneur holds. This landscape architect places promotional signs in his completed jobs, passes out business cards regularly, and provides services to civic organizations focused on community beautification, in an effort to create a positive corporate...
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...users of social media. However, the social media is absent in its current media plan. According to exibit 7, 60% of teenagers and 68% of young adults use social networking sites daily or more frequently. And those teenagers are young adults are mostly UnME’s target consumers. Before discussing the numerous advantages and disadvantages of Web 2.0, we want to first introduce Web 2.0 and what’s it’s advances compared to Web 1.0. Web 1.0 is basically a one-way communication where firm deliver their message for customers to read. It utilized top-down information distribution where firm is the major player in publish content and control the information. However, Web 2.0 had emerged and changed information distribution to a two-way distribution where online users become contributors instead of meager viewers. It switched from top-down information distribution model to more democratized bottom-up model. Also, Web 2.0 allowed consumers to correspond and spread ideas with each other rather than receiving the information from a the company. Advantages of Web 2.0: Companies are one of the heaviest users of Web 2.0 who are also enjoying benefits such as increased...
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...Social Media Scope Note:This webliography consists of articles, researches, web pages, and web resources on social media. Social media is the term for employing "mobile and web-based technologies to create highly interactive platforms via which individuals and communities share, cocreate, discuss, and modify user-generated content." [Source: http://beedie.sfu.ca/files/PDF/research/McCarthy_Papers/2011_Social_Media_BH.pdf] INTERNET SITES Engaging Youth in Social Media: Is Facebook the New Media Frontier? http://blog.newscloud.com/research/Research_HotDish_Summary.pdf The article focuses on engaging the young people to contribute their thoughts on important societal issues and be engaged in community news through social media. A social media experiment was conducted where two Facebook applications - Hot Dish and The Daily - were developed to find out how young people interact with the news. A summary of findings (on Hot Dish) are enumerated here. The Essential Guide to Social Media http://www.onecaribbean.org/content/files/essentialGuidetoSocialMedia.pdf This 20-page eBook outlines the "social media tools and resources needed to listen and participate, guiding PR, customer service, product development, and marketing". It tackles the impact of social media in business marketing. A chapter devoted to social media as a social science and not totally a technological tool is discussed. How Blogs and Social Media are Changing Public Relations and the Way it is Practiced http://www...
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...provider to assist in ease to the consumer for access of the services rendered (Shank and Lyberger, 2014). It constitutes web pages and applications designed to fit and function in mobile phones with efficiency. This is made possible by the creation of interfaces that operate in congruence with the market available channels such as web browsers, mobile phone application systems and programmed internet provision channels. Sports R Us is a professional athletic training and coaching, and providing camping activities to the Chicago suburban community. This essay is aimed at exclusively and extensively discussing the importance of mobile self-service technology and the most appropriate program design that can be created for use by the company, Sports R Us. Question 1 a) Purpose and Role of a Mobile Self-service i. It provides consumer service care portals through mobile web browser and browsing and through smartphone applications. Sport R Us is to consider developing portals and applications on their brand to ensure their services are available through mobile phone and tablet applications. ii. It improves and ensures that a state of uniform delivery of services is attained by involving all available channels of communication in the market. A mobile self-service technological platform ensures that access of a company’s information and services is eased as web pages, applications and messaging arenas are included. Suitability of use on all mobile devices is a priority in ensuring...
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...having a short attention span, seeking information on multiple sites, and having a low barrier to switching to alternative sites (Chaffey, 2009). User satisfaction is then essential for the success of an aggregator site, in order to retain customers and to encourage repeated visits to the sites. It is the aim of this paper (mini-project?) to explore the critical success factors for customer satisfaction of accommodation aggregator sites. Accommodation aggregator sites are popular in planning one of the stages of their vacation, and they utilize many of the new applications, which are made possible by the latest technological developments, to provide customized information to the visitors of their site. Specifically, the development of the Web 2.0 has opened up for innovative ways of effectively organizing and delivering information on the...
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