...Marketing Mix Paper Alvaro Olivares Rivera MKT/421 Version 12 Marketing Henry Weber There are many organizations surrounding us; some are very successful and others are not. The organization that I have selected exists in the food industry. In order for any company, small or large, to be successful you must include the four marketing mix; product, place, price, and promotion. In this paper I go over the success of Blocky’s Eatery and how the owner has implemented the four marketing aspects. An organization that I am very familiar with is a restaurant located near my house that is called Blocky’s Eatery. This restaurant is a small family owned business that has been open for a little over two years now. The owner’s name is Chris Talarico Bailey who was born and raised in Pennsylvania. The pizza is made differently than other pizza restaurants here in Colorado. The pizza is made like it was back in the 1920s where it is tossed and stretched by hand with no rolling pins or metal screens. Many pizza shops do not want to make their pizza this way because it takes years to master. Blocky’s Eatery is well known for their East Coast style Italian pizza. Blocky’s Eatery is ideal for someone who has ten minutes for lunch or dinner, to eat and get out, while also receiving higher quality food than the typical fast food chain restaurants. Blocky’s Eatery has a wide selection of food including pasta, Italian subs, salads, and calzones. Marketing is a business function that...
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...Problem satement: “Factor effect on consumer buying behavior” Objective: I want to find out what variables effect on consumer buying behavior. MODEL Consumer buying behavior Social income class Independent variable Dependent variable Literature : BUYING BEHAVIOR AND CONSUMPTION: SOCIAL CLASS VERSUS INCOME Mirelia milnic, Gordana culina Survey methodology was used to collect data. The questionnaire consisted of 22 questions of Social class formed by three determinants: occupation, education and income. The largest weight (4) was given to occupation, as the most important determinant of the social class, while education and income were given the same weight (3). Income information is obtained by asking the respondent to which of the 10 income groups his/her family belongs. house keeper scores (10) students (9) prisoners (8) Machine operators skilled and unskilled jobs (7) Skilled employees - workers in manufacturing,. (6) (office workers), (5). school teachers, engineers, (4) Middle management, owners of small businesses, (3) Higher level business executives or managers, 2) Government top officials, “rich” business owners (1). Social class and income groups for certain products/services social class and income have a considerable influence on buyers' behavior. Consumption or usage of all product/service categories we tested, significantly differ based...
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...Introduction Retailers find themselves at the crossroad of so many issues – one of them, food waste. It can cost retailers up to 4% of their business revenue (Weber et al., 2011). Given the need to be profitable and competitive throughout the future, this matter cannot continue to be ignored. According Gustavsson et al. (2011), food waste is a global predicament of stunning proportion underlying reasons differs between countries. The author stress out that food waste in industrialized countries is dominated by retail and consumer waste whereby high losses at the post-harvest and processing stage due to spoilage in warm and humid climates resulting from the lack of modern transport and storage infrastructure. Kaye (2011) in his writing states that, despite the rising prices of the commodity, the problem of food waste is not about the supply, but of distribution channel and efficiency. Various factors contribute to food waste. Kaye (2011) comments that American restaurant portions are only proper for a buffet but not a sensible meal; confusing labeling on food products that lead many consumers to dispose food products that are still edible; government regulations that get in the way of donating food to charities; and marketing schemes that encourage the purchase of large quantities that even the most famished households cannot consume before the food spoils. Statistics of Global Food Waste If this problem persist without any measures to be taken, food inflation is going to...
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...University of Windsor Scholarship at UWindsor Odette School of Business Publications Odette School of Business 2012 An assessment of the early stages of a sustainable business model in the Canadian fast food industry David Hutchinson University of Windsor, dhutch@uwindsor.ca Jang Singh University of Windsor, jang@uwindsor.ca Kent Walker University of Windsor, kentwalk@uwindsor.ca Follow this and additional works at: http://scholar.uwindsor.ca/odettepub Part of the Business Commons This Article is brought to you for free and open access by the Odette School of Business at Scholarship at UWindsor. It has been accepted for inclusion in Odette School of Business Publications by an authorized administrator of Scholarship at UWindsor. For more information, please contact scholarship@uwindsor.ca. In Press (October 2012) European Business Review http://www.europeanbusinessreview.com/ An Assessment of the Early Stages of a Sustainable Business Model in the Canadian Fast Food Industry David Hutchinson, Ph.D. Jang Singh, Ph.D. Kent Walker, Ph.D. Odette School of Business, University of Windsor Structured Abstract Purpose: The objective is to describe a Canadian corporation's implementation and application of a sustainable business operation and model. It is based upon a case study of an International Canadian coffee and donut chain: Tim Hortons. Design/methodology/approach: Data were collected through: (1) extensive publications of corporate documents, (2) observations...
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...DEFINE MARKETING 1 Define Marketing Larry Jean Baptiste University Of Phoenix Unit 1 Individual Project Course: MKT/421 Facilitator: Henry Weber May 13, 2013 DEFINE MARKETING 2 Define Marketing Marketing is the performance of activities that seek to accomplish and organization’s objectives by anticipating customers’ or clients’ needs and directing a flow of need-satisfying good and service form producer to customers or clients. (Perrault, Cannon, & McCarthy 2011) In my opinion Marketing is a way that organizations or corporations communicate to potential and current customers in reference to having products or services that they need or desire at an affordable price. Marketing is the process of technique of promoting, selling, and distributing a product or service. (Marketing (n.d.) http://www.merriam-webster.com/dictionary/marketing.) Marketing play a vital role in an organization’s success, because without a marketing plan on how to distribute , promote, and inform potential customer and current customers of products or services that the company provides, then failure of the company is inevitable. There are a lot of competitors out there, due to this fact an organization have to place big emphasis on marketing, because not only do the company have to get the information about eh products and services to the customers in order for them to make an informed decision to get the product or service. They also have to do it cost effectively...
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...catalysts by which it is stimulated. The goal was to capture a series of “grounded events” from which broader patterns could be discerned. These grounded events were actual incidents of WOM as described by the recipients of a communication. Three content categories and ten catalyst categories are identified. Implications for managers are addressed. Article Type: Research paper Keyword(s): Communications; Consumer behaviour; Customer satisfaction; Interpersonal communications; Services marketing. Journal: JOURNAL OF SERVICES MARKETING Volume: 13 Number: 1 Year: 1999 pp: 73-89 Copyright © MCB UP Ltd ISSN: 0887-6045 Research indicates that word-of-mouth communication (WOM) has a significant effect on consumer purchasing behavior. One study conducted by the US Office of Consumer Affairs indicated that, on average, one dissatisfied customer can be expected to tell nine other people about the experiences that resulted in the dissatisfaction. Satisfied...
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...1.0 Introduction Macdonald’s mission and visions: We serve people with good quality food, fast and at low cost. McDonald's vision is to dominate the global food-service industry. The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily. From humble beginnings in 1955, the first McDonald's franchise restaurant in Des Plaines, Illinois, USA took in US$366.12 on its first day of business. As they say, the rest is history - and hard work coupled with positive work ethics have paid off. In 2003, the company recorded over US $40 billion in worldwide sales, and looks set to achieve greater success in the cyber-years to come. McDonald's opened its first restaurant in Singapore in 1979. And what an event that was - the world's highest volume of hamburgers was served that auspicious October day at List Towers! Today, over 110 McDonald's restaurants across the island serve 1.2 million customers every week. 7,000 employees keep the McDonald's restaurants running ship-shape. Price as a important element of marketing strategy is always be considered by marketers. While there is no single recipe to determine pricing, the following is a general sequence of steps that might be followed for developing the price of a product: • Develop marketing strategy-perform marketing analysis, segmentation, targeting and positioning. • Make marketing mix...
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...previous experience of relatively long trips outside of their own world region. Most students see their travelstyle as that of “traveler,” but a significant proportion of the market characterized their travel as “backpacking.” Motivations reflecting a desire for experience are prevalent with student travelers, particularly in terms of exploring other cultures. Motivations tend to be differentiated by destination region and travelstyle and are distinct between students and other young travelers. In spite of these differences in motivation, however, the activities actually engaged in showed little differentiation between students and others. The most frequently mentioned activities were visiting historical sites, walking, sitting in cafés and restaurants, and shopping, which were practiced by over 70% of respondents. In this and other respects, the article argues that comparisons of motivation and actual activities indicate a gap between the ideology and practice of travel. Key words: Student travel;...
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...Nokia and its most profitable unit (Sanderson, 2006). Vertu is taking a unique approach to that of the technology-obsessed mobile-telephone industry. Its concept is based on craftsmanship (i.e. uniquely customized handsets), style and service- in the same vein as luxury watch and jewellery manufacturers. Vertu Signature mobile phone is encased in metals from stainless steel to platinum and decorated with sapphires (vertu.com). The design reflects poise and stature. Hence, Vertu performs highly on the symbolic (i.e. expressive) level and giving the perception of being more a piece of art, rather than just a high technological (i.e. instrumental) mobile phone (Sanderson, 2002). Added values such as 24 hrs concierge service which can organise restaurant, travel and hotel bookings are included in the purchase. Its flagship store opened in Paris 2002, and now exists in over 70 countries worldwide. It also has a well-developed online boutique (vertu.com). Prices range from € 5,555 to € 270,000, hence the most expensive mobile phone brand in the market (Sanderson, 2006). This paper highlights Vertu’s target profile by explore some situational influences, their decision making process, and values. In addition, external influencing factors such as social class and lifestyle are investigated. A study was also conducted,...
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...losing their ability to compete in the food marketplace, the local food movement stepped in with a growing consumer demand for locally grown, organic, fresh produce. In addition to supermarket giants following the trend toward locally grown food and devoting shelf space to such items, local foods are also finding their way into schools, office cafeterias, and even prisons. Although the trend toward organic foods has not waned, consumers are increasingly aware of the environmental impact caused when organic foods must travel to find their way to the local grocery store shelf. For this and other reasons, consumers are opting instead for locally grown counterparts, choosing to eat what is available in each season in their areas rather than purchasing food that must be shipped from other regions. Drive through the rolling foothills of the Appalachian range in southwestern Virginia and you'll come across Abingdon, one of the oldest towns west of the Blue Ridge Mountains. If it happens to be a Saturday morning, you might think there's a party going on—every week between 7 a.m. and noon, more than 1,000 people gather in the parking lot on Main Street, next to the police station. This is Abingdon's farmers' market. "For folks here, this is part of the Saturday morning ritual," says Anthony Flaccavento, a farmer who is also executive director of Appalachian Sustainable Development, a nonprofit organization working in the Appalachian region of Virginia and Tennessee. It's a relatively recent...
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...place bids and automatically capture a contract for refined products; and schedule and confirm deliveries in pipelines. PetroMan also handles the resale of fuels, including electronic invoicing and a credit module that checks and tracks a customer’s credit risk. This tracking is done by hedging large purchasing contracts by selling futures on the New York Mercantile (Commodities) Exchange. By hedging, the company protects itself against the risk of a large drop in oil prices. The software is plugged directly into the primary commodity exchanges--automating the process. Why is controlling risk important? By hedging, the company protects itself against the risk of a large drop in oil prices. The software is plugged directly into the primary commodity exchanges--automating the process. Does PetroMan provide Western Petro with a competitive advantage? Explain. Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving Competitive Advantage strengthens and positions a business better within the business environment The company operates on a razor-thin profit margin, so controlling purchasing costs determines profitability. Costs are controlled by using an industry-specific software platform that facilitates trading and helps schedule employees. Visit sisugrp.com/petroman.htm. Why is PetroMan referred to as an enterprise information system? An...
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...Children as Consumers: Advertising and Marketing Children as Consumers: Advertising and Marketing Sandra L. Calvert Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements...
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...University BUSI 520 Making Fast Food Healthy: A Growing Market The Subway chain is the most well-known of the quick service restaurant (QSR) sub industry. All five of Subway’s similar competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations (Jimmy John's, 2015), Jersey Mike’s has 1,300 locations (Jersey Mike's, 2015), and Charley's Grilled Subs has over 500 locations (Charley's, 2015). The Subway chain is indisputably the world’s largest submarine sandwich chain with over 43,000 locations around the world (SUBWAY, 2015) and a brand value of $6.6 billion (Forbes, 2014). In this paper we will discuss how the Subway brand came to be so successful, what marketing strategies were used properly in the process, and conclude with what marketing strategies should continue to be implemented and what marketing strategies should be improved in order for Subway to maintain its success in the QSR industry. Background Information The “How” In 1965, 17 year old Fred DeLuca needed a way to fund his tuition to become a medical doctor. With a $1,000 loan from soon-to-be business partner Dr. Peter Buck, Fred founded Pete’s Super Submarines, known today as Subway Restaurants. The first store was opened in Bridgeport, Connecticut in August, 1965 with the future goal of opening 32 stores in 10 years...
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...different paths and reach different conclusions? One view might hold that just as the rules of mathematics are identical in the East and West, the rules of analysis in business will tend to be very similar, and hence no special differentiation is necessary for the Asian context. We suggest that while business organizations in each culture engage in similar behavior, there are nonetheless deep social differences that pervade how information is processed. We offer as an analogy the difference between dining in China and dining in the West. In both contexts, the major activity of the patrons is to receive a meal in exchange for payment. Aside from the fact that the food in these restaurants tastes different, many differences in venue reflect different social beliefs and assumptions. In the West, restaurants are usually equipped with rectangular tables, often suitable for two to four people, at which the diners randomly take seats. In China, it is more common to have large round tables that allow each individual to directly face a large number of compatriots. Seats around the table are not random, but instead have hierarchical status: those facing the door are usually taken by those more senior in status, just as seats on the left tend to be taken by the more senior. In the West, each person is presented a menu and from which personal selections are made. In China, only one menu is presented to the host, who orders a table full of dishes - to be shared by the whole group. During the...
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...Licensed to: iChapters User Licensed to: iChapters User Essentials of Management, Ninth Edition Andrew J. DuBrin VP/Editorial Director: Jack W. Calhoun Editor-in-Chief: Melissa Acuña Executive Editor: Scott Person Developmental Editor: Jennifer King © 2012, 2009, 2006 South-Western, a part of Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means— graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. Senior Editorial Assistant: Ruth Belanger Marketing Manager: Jonathan Monahan Senior Marketing Communications Manager: Jim Overly Content Project Management: PreMediaGlobal For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706. For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be emailed to permissionrequest@cengage.com. Media Editor: Danny Bolan Production Technology Analyst: Jeff Weaver Frontlist Buyer: Miranda Klapper Production House/Compositor: PreMediaGlobal Senior Art Director: Tippy McIntosh Permissions Acquisition Manager/Text: Mardell Glinski-Schultz Cover Designer: Stuart Kunkler, triartis communications ...
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