...Ralph Lauren, dealing mainly with accessories. Due the frustration of limited options that were compatible to her exclusive taste she began to designed her own wedding gown, commissioning a seamstress to assemble it. “This inspired her to launch Vera Wang Bridal House Ltd., in the Carlisle Hotel on Madison Avenue, New York City”.(bridal house, 2003). Vera decided to target upper class clientele, initially offering bridal gowns by designers such as Guy Laroche, Arnold Scaasi, Christian Dior and Carolina Herrena. Her background spawned her birth as a force to be reckoned with in the fashion world: the discipline she learned from competitive ice skating; the trips to Paris for fashion shows with her mother, as a child; her high-priced education; the mentors she acquired during her career at Vogue and with Ralph Lauren, who broadened her knowledge of fashion. Her background and understanding for the need to fill a niche, in the fashion industry, fuels her passion for designing elegant apparel. A major challenge that Vera Wang faced in establishing her business was managing the four million dollar start-up money that she received from her father in order to start up her company. She immediately invested 1 million dollars of her investment into restoration of her boutique, while simultaneously designing and selling wedding gowns from a suite inside...
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...Connections “Fashions fade; style is eternal” - Yves Saint-Laurent Although Yves Saint-Laurent has made made millions in the fashion industry and is a household name, I respectfully disagree. I don't think fashions truly ever really fade. There is always something “coming back in style.” There is one particular style that never really seemed to go away and is still prominent in 21st century high fashion. Greek style dresses have endured the test of time and have become a bit of a staple of modern fashion. The early Greeks made the peplos style famous, but European influence called it the “Empire Waist”; dresses that were long and loose fitting but gathered under the bust. Today, modern wedding dresses are almost always made with some version of an empire waist, and New York Fashion Week's catwalks are littered with remnants of Greek style. No offense to Mr. Saint-Laurent. A peplos is a full-length Greek garment worn by women before 500 BCE. The cloth was manufactured as a tube of fabric that was folded inside out from the top down, then gathered at the waist and fastened at the shoulders in either a strap or with pins. The top of the tube draped down to the waist giving the appearance of a second piece of material. A similar style that would have been worn by both men and women was a chiton[1]. The chiton was a heavier garment made of wool or linen and was held on with a fibula, which was an ancient Greek brooch.[2] Men's styles of chitons were either knee length, or body...
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... Capital Distribution 24 Copies of Leases, Mortgages, Purchases Agreements etc: 25 Residential Rental/ Lease Agreement: 25 Section 6: Marketing Plan 26 Marketing Environment Analysis 26 Target Market: 26 Demography 27 Marketing Strategy 27 Method of sales and distribution: 27 Product Review 28 Market Positioning Factors 29 Marketing Mix 30 Pricing Strategy: 31 Promotional Strategy: 31 Branding Strategy 32 Customer Service Activities 33 Competitive Environment 34 Section 7: Location Analysis 35 Demographic Factor 36 Cover letter “Wedding World” Ka 244, Kuril, Progoti Shoroni 1200, Dhaka, Bangladesh. 25th December 2013 Mr. “X” Managing Director, JM Investment Ltd. Re: Request to invest 2. crore bdt in the wedding mall “Wedding World” Dear Mr. “X” To introduce a new business era in Bangladesh, we four friends are going to establish a wedding mall named “Wedding World”, a unique, versatile and...
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...Description: This line will consist of re-orderable wedding gowns, re-orderable headpieces, dyeable satin shoes, crinolines, re-orderable bridesmaid gowns, and jewelry. Megan's Bridal Boutique will carry 60 wedding gown samples featuring three manufacturer's lines (20 pieces at $200 wholesale, 20 at $300, 20 at $400, for a total start-up cost of $18,000). Three brands of bridesmaid gowns will also be carried with 12 samples per brand offered (36 pieces at $100 wholesale for a total start-up cost of $3,600). One headpiece line will be made available with 15 samples in the store (at a median price of $50 per piece wholesale for a start-up cost of $750). These items will be special order only items. A full range of sizes of basic dyeable shoes, in three heel heights, will be available in the store for off-the-rack purchase (30 pair of each style at $12 each wholesale for a start-up cost of $1,080). A catalog of other styles will complete the offering. Megan's Bridal Boutique will also carry full-length crinolines of all sizes, for purchase only (20 pieces at $15 each wholesale for a start-up cost of $300). Crinolines will be available free of charge for use in the dressing rooms for clients purchasing wedding or bridesmaid gowns or needing them for in-store alterations. In addition, a line of off-the-shelf jewelry will be carried and special order jewelry catalogs will be available (30 pair of earrings and 30 necklaces at $15 each wholesale for a start-up cost of $900). Position...
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...BUSINESS PROPOSAL QUARTOPLET’S BRIDAL AGENCY STARFISH HOTEL 58 LEES AVENUE KINGSTON 6 TEL: 926-4853/6789 Minerva Fullerton-Ennis Annette Williams Camellia Gordon Valrie Boswell-Buchanan DESCRIPTION OF SERVICES Quartoplet’s Bridal Agency will be geared towards giving efficient wedding services by providing wedding packages that will satisfy the needs of customers from low income earner to the elite spender. Services in detail: Package name: Desciption Cost______ Local guest: $ Exclusive Wedding rehearsals including JA150,000 private wedding consultant, bridal and bride’s maid dresses and venue decoration. Semi exclusive Custom made bridal gown, JA130,000 bride’s maid dresses, decoration of venue and souvenirs for invitees. Less exclusive Decoration of venue, simple JA90,000 Designer bridal gowns and souvenirs. Tourist: Super guest Bridal gown, bride’s maid dresses/ US 1500 Decorated venue, cake and wine, Marriage certificate in 24 hrs, salon services. Individual pricing: NB. All packages include Bridal flowers and boutonnieres. Bridal parties exceeding eight (8) will attract a charge of 6000.00 each. Special discount of 30% for low income earners by proof of job letter or pay slip...
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...was not revealing and she was always put together. The old man, who was played by a female, had special effect makeup on which made the character of the old man look very real. The makeup made the actor look bald and wrinkly. Without the makeup, the character of the old man would not have been as believable and lifelike. The guests at the bar all had on costumes that were appropriate for night life. For example, the women at the bar were all dressed in dresses or skirts and heals. At the wedding, the characters costumes were all appropriate wedding attire, such as suits and dresses. Rita wore a typical long white wedding dress and had a bouquet of flowers. The minister seemed to be somewhat of a hippie or free spirit and her costume reflected on her personality. She had on a flowing shirt and sandals that gave her the appearance of a hippie, which directly reflected her personality. When Rita and Peter went to Jamaica, their costumes were appropriate for a beach setting. Rita wore a flowing dress over her swimsuit and Peter wore swimming trunks. The costumes of Rita and Peter made it look like they really belonged on a tropical island. Swimming suites are not appropriate clothing...
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...house designer and collaborated with Swarovski to deliver classy wedding gowns to future brides at a reasonable price. There are a number of factors that influences the decisions of customers. Some of the factors that will play significant influence in customer’s decisions making in the wedding industry are analysed based on a couple of factors. In the wedding industry, these factors will significantly play a major role in any decision taken by brides. The wedding industry can be a competitive industry for entrepreneurs. Anyone keen in the business need not have to have a store to engage in the bridal business and can do so on a freelance basis. Ease in engaging freelances to assist in the wedding planning process is of ample quantity in the market. When it comes to wedding gowns, there are many substitutes that a bride can do to save cost such as renting their wedding gowns or even sewing it themselves. However these forces did not hinder the plan to set up Dazzling Bride as the strong passion of providing bride- to- be a lifetime experiences that is memorable has been the core reason of setting up a bridal boutique by a group of friends. Weddings are an interesting industry to be involved in as it is an event that never seems to die as the world is evolving no matter how unpredictable the economy can be. What is interesting is the way wedding gowns has evolve and most educated females are looking for wedding gowns that are exclusive and has the capability to make them look...
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...Wedding Table of Contents 1. Executive Summary 4 2. Company Overview 5 2.1. Management and Ownership 5 2.2. Product Description 5 2.3. Mission and Vision Statement 6 2.4. SWOT analysis 7 3. Industry Analysis 8 3.1. Wedding Gown Industry 8 3.2. PESTLE 9 3.3. Porter’s 5 Forces 9 4. Market Analysis 11 4.1. Market Segmentation 11 4.1.1. Profile 11 4.1.2. Psychographic 11 4.1.3. Behavioural 11 4.2. Competitor Analysis 12 4.3. Market Research 12 5. Marketing Plan 14 5.1. Product 14 5.2. Price 15 5.3. Distribution 15 5.4. Promotion 15 6. Operations Plan 17 7. Financial Forecast 19 7.1. Expected P & L Year 1 19 7.2. Two year P & L 19 7.3. Realistic Cash Flow 20 7.4. Three year cash flow forecast 21 7.5. Balance Sheet 22 8. References 23 9. Bibliography 24 10. Appendix 1. 27 11. Appendix 2 28 12. Appendix 3 29 13. Appendix 4 30 14. Appendix 5 31 1. Executive Summary White Baroque is an online company providing online application allowing customers to customize their wedding dresses. White Baroque is unique in that it gives opportunity to create perfect dress for bride on every budget. The company offers wide range of wedding components that customer can match and mix together in order to create perfect gown. The clients' wishes become true. Company’s offer includes variety of designs of weddings gown tops and bottoms, as well as accessories (straps, shoes, vales...
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...BUSINESS PLAN Brides Plus Wedding Gowns XX Table of Contents Introduction Executive summary Objectives Mission Statement Vision Keys to success Values Company Summary Market analysis Strategy and implementation Management summary Financial Plan Introduction Brides Plus premise is to provide for the rental of new and used wedding gowns, crinolines and bustiers. Could be expanded include bridesmaid’s dresses and prom apparel in season. Emphasis would be on larger sizes but all sizes would be available. This would be a rather ambitious project requiring an initial investment for: stock, location, advertising and any other start up costs. We hope to move forward at a controlled growth rate to a point where we can move to a free standing location with enough room to expand even further in the future Executive Summary This business plan provides an analysis of opening a wedding gown rental. We have included our basic strategies and market analysis and strategies and target markets. We feel we may have discovered a niche market by focusing on the plus size gown rental. Our sales forecasts are based on demographics in the Tri-state area, including southwest Wisconsin, Eastern Iowa and Northern Illinois. This report also includes some limitations. They include a limited income statement and balance sheet...
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...instead of the daunting feeling I’ve lost all the virginally of myself. The definition of a virgin: a person who has never had sexual intercourse, an unmarried girl or woman, or an unmarried girl, religious woman, especially a saint. It’s like all the T.V. reality shows minus the drama and preparations on a woman in her white dress walking down the aisle as her husband awaits her. She’s wearing a white wedding dress to show she has stayed faithful to only one man and is giving up her virginity to him. Right? I can't exaggerate how many TV. shows I’ve watched on women walking down the aisle on their “special day.” The question that always comes to my mind is, “Is she a virgin?”, and “Why is she wearing white if she’s not a virgin!” I can’t help but ask myself those questions even if I’m being morbidly judgmental. As a little girl, I once planned out my whole wedding in my mind--the wedding dress, the veil, the shoes, the corset, the undergarments, and they were all the color of white. I was a virgin, too! I will have to conceal this fact from my parents and myself when I walk down the aisle on my “special” day. It’d be interesting if women had to dress on the color symbolizing how many men they have slept with! Marriage...
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...Research Questions: 1.Why did Wang design the first bridal gown? 2. What made Vera Wang’s collections become very popular? 3. Did Wang have some difficulties when she opened the first bridal store? Outline I. Thesis Statement: Vera Wang, known as a queen of wedding dresses, a leader of fashion trends and a symbol of independence, is a famous American fashion designer especially for bridal gowns since 1989. II. Vera Wang’s Different Collections A. Wedding gowns B. Haute Couture C. Lifestyle Collection III. Different Prices Ranges A. Different prices for different designs B. Sampling of a few Vera Wang wedding dresses C. Different prices for discounted and sample sale IV. Reasons of Vera Wang Collections are so popular A. Some famous people have wore Vera Wang’s bridal gowns B. Some famous people have wore evening dresses C. Some famous figure skaters have wore designed costumes V. Achievements and Rewards A. 1993 Chinese American Planning Council's Honoree B. 1994 Girl Scout Council's Woman of Distinction Award C. The André Leon Talley Lifetime Achievement Award from the Savannah College of Art and Design VI. Vera Wang’s general introduction--Basic information of Vera Wang A. Life experience B. Academic life C. Marriage Life VII. Vera Wang’s Experience—Career Experience A. Former Figure...
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...buying wedding instead of renting wedding, so, if every wedding 500-1000 yuan, plus accessories and other related industries, will form an annual 100 million yuan of domestic market. In fact, this is not just a hypothesis. With the improvement of people's living level and consumption idea change, more and more Shanghai bride has formed "to buy a set of their own, have the idea of life-long wedding". On the wedding business, "I hope the bride wearing new, custom-made, fit, with retention value of wedding" is their most expect to see results. According to reports, the old and new resources as ordinary clothing as the sale and lease of wedding wedding caused turnover slow compared, both profit growth and the rate of absolute is a world of difference "". According to reports, the wedding dress, evening dress, the target market is still located in the studio and wedding rental shop, so the wedding products the domestic market is still in the low-end. Studio for wedding gown, pay attention to the drama shooting effect, size scalability too casually, and wedding rental shop uses dress is exquisite workmanship and art styles more than. At the same time, because of a wedding dress is often repeated use, health is a sensitive and difficult problem. Concerned, the development of urban industry at the same time, can rely on the advantage of the textile industry, aiming high added value in the wedding industry, the construction of the whole nation and even whole world wedding set design...
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...any paperMoms, Maids, and More is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party. Moms, Maids, and More is a bridal party boutique. We sell bridesmaid dresses, mother-of-the-bride dresses, bride shoes and veils. We have everything the bridal party wears except the white wedding dress.Moms, Maids, and More has the distinct advantage of being the only store of its kind in its market. Nature about this is business is wedding. All about wedding. We focus on the poeple who want to have a great wedding and different with other people. This shop is located at the 1Borneo Sepanggar Kota Kinabalu. This location is most strategic place because there are many people always go there for shooping. This place also most popular so this is the most place for us to open this shop. Date of this business open is next year that is on 22.APRIL.2011. the reason why we want to open this business more earlier because it not take a very long times to finish it. The reason why we want to open this business the number of females here will increase by about three percent over the next five year and there will have so many people will married. Besides that, some bride want something different in their wedding so that our shop make a different...
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...The group in society I have decided to focus on for this internal are teenage girls/young women and how they are represented as sexualised/beautified to market a product to a viewer. Also how they are shown as promiscuous, beauty driven people who are obsessed with achieving physical “perfection” based on their favourite celebrities throughout the media. The three media texts I have chosen that I think best portray the idea of teenage girls and how they strive to be physically perfect are; the film ‘The House Bunny’ , the television show ‘Gossip Girl’ and the magazine ‘Cosmopolitan’. (Mainly the cover) My first example is the television series ‘Gossip Girl’ The first image is a photo from the March 2011 Cosmopolitan magazine of Blake Lively portraying her character Serena Van Der Woodsen in the T.V series ‘Gossip Girl’. Serena has been styled based on her character, beautiful and desirable (mostly due to her wealth and social status in the show). She has been dressed in entirely white, surrounded in a completely white background, this allows her skin to be the main aspect of focus, and it portrays perfectskin and skinniness. Most girls who see this aspire to imitate these images and may inspire feelings of failure when they do not achieve the exact image. Her lips in the picture are pouting making her look sexy and draws attention to her lips by also making them look glossy and shiny. Her face has been ‘retouched’ (or photoshoped) giving her a look of perfection and...
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...I think Lorelei and Dorothy’s wedding scene is the navel of the movie, Gentlemen Prefer Blondes. In this scene, the audience sees that the two women are finally satisfied with their situation. The camera captures the rings of Lorelei and Dorothy. In my opinion, this shot is a good summary of the film. We see that the two women have their loved men and also their different sized rings. These rings represent how important the money is for them. Dorothy’s ring is smaller than the Lorelei’s. This is because money is not that important for Dorothy. Since they get what they want, they seem quite happy. This shot also demonstrates that the two women are still together. The last scene of the movie illustrates that the relationship between Lorelei and Dorothy is so strong that they even arrange a double wedding. This connection between the two makes a part of the audience think whether they are bisexual or not. I claim that this movie contains many bisexual visuals. The shot that shows Lorelei and Dorothy in the wedding dress together as if they are a couple is a good example. In the article, “Everyone’s Here for Love: Bisexuality and Gentlemen Prefer Blondes”, Doty states that the film is in some aspects shows as if Lorelei and Dorothy are getting married with each other (149). “The film even comes close to representing a women-women wedding by eliminating the words of the minister and closing in for that the final two-shot of the women looking at their rings and then each other (149)...
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