...Brittany Durrance HFT 1000 2/19/2012 I. Becoming a Wedding Planner A. Intro (Rubric #2) 1. History of weddings 2. More than 2 million weddings in U.s in 2008 (last recorded) (Wickford) 3. $59 billion spent 4. More than half used a wedding consultant which brought $1.2 million into the wedding planning industry. 5. Annual income: $40,000-$90,000 (Denmark) a. Depends on if part/full time and how many weddings done in a year B. Thesis statement (Rubric #2) This research paper will be exploring the wedding planning industry and the complexities of wedding planning. It will explain the parts of wedding planning and steps needed to take to create a unique wedding. Also, the skills and certifications that a wedding planner should obtain will be discussed along with organizations one should belong to. There are many websites, books, and interviews that will be utilized to help obtain more information for this paper. Finally, background information as to why this profession was chosen will be mentioned in a self-analysis, conducted to ascertain where further development is needed. C. Parts to plan (Rubric # 4): 1. Venues- site tours 2. Vendors- pricing, availability 3. Décor/Design- color schemes, theme 4. Set up- tables, decorations 5. Cues- bridal party, toasts, eating 6. Time line- when to order dress, bridesmaid attire, floral, invitations, etc. D. Skills (Rubric #6) 1. Calm- work under pressure and in time...
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...BR- 6450Addressing Business Problems with Research | Qualitative Research on Destination Weddings | Decision Criteria for youth in choosing destination weddings | | Devika Mathavan 218454 7/13/2014 | 13TABLE OF CONTENT | PAGE NO. | ACKNOWLEDGMENT | 3 | INTRODUCTION TO THE WEDDING WORLD | 4 | * WEDDING | 4 | * DESTINATION WEDDING: A GENERAL OVERVIEW | 4 | YOUNG GENERATION: VOW AND CONFRONT TO DESTINATION WEDDING | 5 | DESTINATION WEDDING STATISTICS, FIGURES & KEY TRENDS UP IN THE DESTINATIONS OF THE WEDDING WORLD | 6 | PERCEPTIONS: DESTINATION OR TRADITONAL LOCAL WEDDING | 11 | THE KEY CHALLENGES INVOLVED IN PLANNING A DESTINATION WEDDING | 13 | SWOT ANALYSIS: WHY DESTINATION WEDDINGS | 13 | TOP DESTINATIONS FOR DESTINATION WEDDINGS | 15 | DESTINATION WEDDING: SURVEY QUESTIONNAIRE | 17 | DATA COLLECTIONS: RESPONSE AND OBSERVATION ANALYSIS | 21 | CONCLUSION: YOUNG GENERATION’S PERCEPTION TO DESTINATION WEDDING | 39 | BIBLIOGRAPHY | 40 | Acknowledgement I would like to express my sincere gratitude to my professor Thomas Schoenfeldt for the valuable comments; remarks and complete engagement through the learning process of this subject Addressing Business Research with Problems and for narrowing down the topic for this master thesis. Also, I like to thank the participants in my survey and providing me the valuable opportunity to unbiased answers. I would like to thank my loved ones and colleagues, who have supported...
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...days in a person's life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wedding planning, picking one's partner could very well be the easiest of all the planning decisions to make. Months will be spent prior to the wedding researching vendors, comparing products and prices, meeting with photographers, hotel managers, and many more wedding vendors to determine how to save costs on each wedding item (Hammond, 2007). "The absence of a clearly defined project plan consistently shows up as the major reason for project failures," (Gray & Lawson, 2005, p. 118). Without an implementation plan that outlines budgets, how important tasks should be organized, and what the contingencies are in the event that something goes awry, could result in what should be one of the happiest days of someone's life turning into a complete disaster. "The success of your whole day depends on your ability to organize, plan, and budget," (Hammond, 2007, para. 1). The stakeholders in a wedding project are numerous. Naturally the bride and groom are the biggest stakeholders. But also included in this list of stakeholders will be the bride and groom's family, members of the wedding party (maid of honor, bridesmaid, best man, and groomsmen), wedding guests, wedding vendors (florist, musicians, caterer, cake maker, clothiers, venue directors), and the officiate. Further, a successful wedding requires the orchestration of...
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...role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. ...
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...Assignment 1 Market Analysis Nearly $35 billion are spent every year on weddings and receptions. Therefore, professional wedding consultants are a commodity, not a calamity. Signature Wedding Consultants are full-service wedding consultants that offer a variety of services to our clients. We pride ourselves on being professional and courteous at all times and we have packages to suit everyone's needs. As previously stated, marriage is a billion dollar industry, therefore, just about everyone we meet is a potential client. However, we mostly advertise to brides, grooms, and family members. Market Segmentation Although the flash and excitement of impending nuptials can be intoxicating, it can also be overwhelming. Therefore, we primarily market our services to the people who need them most--brides and grooms. In 1997, 2.4 million marriages took place in the United States. According to the Encarta Encyclopedia, the current US marriage rate of nine marriages per 1,000 people is still the highest rate among the industrialized countries. This marriage rate is expected to remain at the same level in the near future. In the Savannah, GA area where Signature Wedding Consultants plans to operate their business, over 1,500 marriages are registered each year, which creates a sizable market potential for this line of business. Another customer segment is represented by the numerous family members and guests attending weddings, anniversaries, and similar events. This segment requires event preparation...
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...In the United States it is tradition to have a medium sized wedding attended by friends and family. Although there are also some couples who may choose to elope and have an extremely small wedding or the exact opposite and have a large extravagant wedding with a lot of guests. The main purpose of a wedding is that people share their vows for one another and have these close friends and family there as witnesses to it. The engagement usually starts after a time of dating, no real set time, and then the man asks for the woman’s hand in marriage. It is traditional for the man to get permission from the bride’s father. Following this there can be an engagement party, bridal showers, bachelor/bachelorette parties and then the wedding itself, followed by a reception for celebration and then a honeymoon. We see this typical pattern for weddings in most places in the United States. No matter what part of the world or culture someone is from no two wedding’s are alike and can vary greatly based on location. The thing which shapes my attitude about the different types of weddings is what I was exposed to and learned in life by experience seeing different one’s in real life and in the media. Although it can be tradition for a certain culture to get married a particular way, some people in all cultures go outside their norm for their wedding ceremony. It is not uncommon for couples to customize their wedding by picking and choosing which traditions they want to include or exclude based...
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...Project Management course. Their course come to end 3 months from now, therefore their wedding is schedule to be on February 11th, 2015. The parents would thus like to plan and throw a memorable wedding and reception for their daughter and her fiancé. Project Justification - Business Case This project charter, entitled The Knot, suggests a business case for the preparation of the wedding for Wendy and Bob. The project of The Knot has begun after the initial shock and response to Wendy’s engagement announcement by her parents. Given the time constraint of 3 month, this project will outline, design, and execute a wedding that will be an unforgettable experience for both families and their guests. The parents have decided that the overall budget will be in the order of $20,000, with an invitation list of 150 guests, which will create a proper and legal ceremony followed by a formal reception. The Knot will therefore be developed and submitted for approval to the Project Sponsors, as well as to the Project Executives. The business case of the project charter may also be periodically reviewed, given the time constraint of 3 months, to ensure that the project is on track to deliver the implementations and to ensure the project effectively and efficiently meets the needs to the memorable wedding. Project Purpose The project, The Knot, is being undertaken to plan and execute a memorable wedding to celebrate Wendy and Bob’s love, trust, and commitment. Project Objectives ...
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...Table of Contents Introduction............................................................................................................................ 7 Welcome to the Wedding Planner's Handbook!....................................................................................7 How to Use This Guide........................................................................................................................ 7 What is a Wedding Planner?................................................................................................................. 8 Chapter 1: A Day in the Life of a Wedding Planner............................................................... 9 What a Typical Weekday Looks Like.................................................................................................... 9 What a Typical Saturday Looks Like.................................................................................................. 10 Take a Break!.......................................................................................................................................11 Should You Be a Wedding Planner?....................................................................................................12 Organization Skills.............................................................................................................................. 12 People Skills......................................................................................
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...Package - $1250 (N/A Saturdays from June through September) • Coverage of up to 4 hours • High-resolution digital negatives on DVD • Second Photographer & Assistant • 1-Hour Engagement Portrait Session Additional Hours billed at $280/Hour, Second Photographer and Assistant are included in extra hours. Additional Wedding Service PHOTOBOOTH GUESTBOOK • Exciting new service being offered and comes with a real photographer, and a printed hardcover book with all your Photobooth Guestbook pictures $725 / 2 hours • 8 X 10 Inch, Custom Printed Photo Book – $250 • 13 X 11 Inch, Custom Printed Photo Book – $350 Professional Photo Lab Prints • Starting at $0.90 (4x6) up to $140 (24x20) • Trash The Dress Photo Session - $275 Description: Sarah graduated from Sheridan College over4 years ago and since then has been successfully managing her own photography business. Sarah meets with her clients at least twice before their wedding so that she can get an understanding of their vision for the wedding. Her team consists of a second photographer and an assistant. One of her weddings have also been featured on Weddingbells.ca Venue Company Name: The New Paradise Banquet and Convention Center Address: 7601 Jane Street, Vaughn, ON L4K 1X2 Website: http://www.paradisebanquethalls.com/ Email: info@paradisehalls.com Phone: 416-661-6612 Price Range of...
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...is the question that has to be answered before you delve farther in. Marriage is the union of two people planning to spend the rest of their lives together. Around seventy percent of people marry at some point in their life. Most weddings include some kind of weddings vows that are said to one another, the presentation of a gift, and the proclamation of the marriage by an authority figure or leader (Wikipedia, 1). No culture does a wedding exactly the same as another. There is no such thing as the same ole wedding, because not two wedding are the same. The social construction that a culture puts on people deems what their wedding will be like. Weddings in the same area, under the same culture norms, are very similar, but an American wedding and a Middle Eastern wedding are two totally different experiences. This is not because that is the way we want it, but because it is what we know as right. We are taught all these customs as children, and they are burned into our brains. People are spoon fed information on how to live their lives since they were conceived. Some rituals of weddings in the past are shown to be largely the same as weddings today. “Ancient Spartan cultures held stag parties, which are feasts usually held the night before the wedding for the groom and all his friends, symbolizing the goodbye...
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...We would like to speak with you regarding photography and the importance of hiring a professional wedding photographer, as opposed to allowing a family friend with a decent camera to capture your special day, leaving it to your guests or hiring a photographer who does not specialize in weddings. We have briefly touched on this topic in a previous article, however, we strongly believe photography is a part of the wedding that is crucially important to perform accurately! There are numerous horror stories about people being let down by the results that a non-professional photographer has produced. Couples choosing to let ‘a friend’ do it, or ‘I know someone with a good camera’, or ‘we’re just going to let our guests take the photos’. This is perfectly fine to do and you may feel that you will be saving money by doing this, but in the long run, we can guarantee it will not turn out how you expected. Your wedding photos are the only lasting memory you will have of the day, and if they do not turn out as you dreamt, then your memories will be ruined. Grand Lens Photography shares...
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...or break the wedding videographer's chances of working with you. This is when you must get all the facts and evaluate the wedding videographer's capability to produce the footage you want. This can be intimidating for brides and grooms who know nothing about taking video. As you work through the interview, be prepared and know what to expect. The Tone of the Interview The tone of the interview is probably the easiest thing to evaluate. As soon as you schedule the meeting over the phone, you should start to get a feel for how this wedding videographer treats customers. While you present questions and listen to answers, evaluate how the professional responds to you. If they seem cold or annoyed by your questions, end the interview and look elsewhere....
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...PROJECT CHARTER 3-Month Wedding Project Steve White MGT5164 November 14, 2014 Business Case This charter proposes the business case of planning a proper wedding for Mary-Jo and Bobby Doe, named the 3-Month Wedding Project. This project has been initiated in response to Mary-Jo's engagement by her parents. It aims to provide her with a legal wedding, a memorable wedding experience, and leave all parties involved with a sense of enjoyment and satisfaction, given the time constraint of three months, a budget constraint of $10,000, and invitation list of 150 attendees. The project is manageable in the time and budget provided; however, maximization of guests will have to be offset by reducing some of the hospitalities available at the reception. This Charter formally authorizes the 3-Month Wedding Project to plan and implement Mary-Jo and Bobby Doe's wedding. The project plan is to be developed and submitted to the Project Sponsor to be approved. All resources will be assigned by the Project Sponsor. Project Objectives The objective of the 3-Month Wedding Project is to plan a memorable wedding for Mary-jo and Bobby Doe with requirements and constraints, as defined by the parents of the bride, who are the Project Sponsors funding the project. The wedding is expected to take place in 3 months, preferably in a reception hall, with a target of 150 attendees. The wedding ceremony should be proper and legal, and the wedding is to fall within a budget ...
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...The Transition of Vietnamese Wedding The Vietnamese wedding is one of the most important ceremonies in Vietnamese culture. In modern life, although Western wedding style seems to be popular in Vietnam, most of Vietnamese still keep the traditional step when they get married. However, there are three changes in the wedding namely the wedding party, the congratulatory gift and wedding costumes. First of all, traditionally, there are two main steps in Vietnamese wedding. The first step is a betrothal ceremony in which the man’s family with betrothal presents such as areca nuts and betel leaves, tea, fruits, wines and other things covered with red papers come to the woman’s family to ask for a promise of marriage. The second step is wedding ceremony. In the morning, the groom’s family along with betrothal presents, which are similar to those from the betrothal ceremony, come to the bride’s home to receive her. At the bride’s home, after the trays of gift are given to the bride’s family, the groom and the bride meet each other. After that, the groom will bring the bride to his house in order to present her to his ancestor and relatives. At the groom’s home, the couples pray before the altar and bless for their marriage. Then, the parents share their experience and give advice to the couples. Moving on, the couples ex change their wedding rings and receive the gifts from their family. After the wedding ceremony is over, there will be a wedding party. In the party, the couples involve...
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...Wedding planner Description -Responsible for organizing, coordinating and helping couples deliver successful wedding events. -Responsible for making sure that every aspect of the wedding planning and wedding day happens without complications. What they need to manage: • Talking to the couple about their wishes for the ceremony. • Preparing a budget with all that is required. • Writing out a check list so that nothing is left unattended. • Identifying a venue for the ceremony and the reception. • Hiring florists, caterers, and other service personnel. • Coordinating the rentals e.g. renting of tents, a motorcade, chauffeurs etc. • Menu planning. • Helping draw up and distribute the registry. • Looking up a destination for the honey moon and making reservations. • Managing any problems that occur. -Make sure that everything in the wedding progress goes smoothly. -Ensure that everyone involved in the wedding is in place for the ceremony -Need to work long hours and most likely on weekends as people prefer to these for wedding day -The average payment to a qualified wedding planner is typically 10% of an event’s overall budget+ basic salary Job requirement: The wedding planning profession has no fixed educational requirements. As such, successful planners typically build their career on experience, referrals and recommendations. -But a college degree in related areas of business or hospitality can give a prospective wedding planner a strong start in the...
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