...role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. ...
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...Project Charter 2014 Wedding Weddings and Events 123 West 4th Avenue Gulf Shores, AL. 36547 Project Charter September 27, 2014 Wedding 1. Objectives * To organize a pirate themed wedding in Orange Beach, Alabama to accommodate 150 guests * Help the couple implement and manage all necessary tasks within the scope of this project that are required to host a successful wedding event * Work within the couples budget, providing professional, detailed, and caring services at reasonable rates * Assist and guide the couple in making informed decisions by evaluating vendor contracts and recommending clarifications * Provide support and solutions to unexpected occurrences * Confirm all finalizations for the wedding and execute the wedding accordingly 2. Constraints * All of the planning process and payments to be completed two weeks prior to the wedding date * Going over budget of no more than 5% * Event starts and ends no later 30 minutes behind schedule * All planned vendor services rendered 3. Resources * Two assistants for the wedding planner will be present during the entire duration of the wedding date * Vendors 4. Budget * $60,000 5. Schedule * 12 -15 Months Before Announce your engagement Arrange for your two sets of parents to get together if they haven't already met. Decide on a date. Go over the budget (include both sets of parents or anyone else who'll be paying for any...
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...1.0 INTRODUCTION The dawn of the information and communication technology (ICT) in a business enterprise is inevitable. Companies that follow with the traditional way of doing business and cannot adapt with the times will be left behind, losing market share, facing operational and financial constrains and eventually fold up as a last resort. The company, One2One Wedding Planners Sdn. Bhd. that we are to develop the B2B, is no exception. Therefore the whole wedding planner concept needs to be revolutionalized through the E-business to promote the sale of the company’s products and services, to react to the present fast and ever changing business environment, and to capture a substantiate slice of the market share. Precisely, we are going to propose to the Company to make use of the capabilities of the computer and the Internet to sell its products and services to the general public. By having a web site in the internet, managers and staffs of the Company will be able to manage their daily business activities in an open environment. This means that the internet allows managers and staffs to interact with the company’s customers anytime and anywhere without having to meet up personally. 2.0 FIVE ADVANTEGES OG HAVING BUSINESS TO BUSINESS (B2B) 1. Removes location and availability restrictions The internet reaches across the world and spans all time zones. That means that when businesses take their operations online, they have the same capabilities. With a physical store...
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...Hosp 590 Keller Graduate School of Management October 20, 2013 Introduction The event that will be planned will be the wedding between Jenna and Rob. This wedding is themed “A midnight walk in the park” and offers a variety of different activities and amenities for guests. The event will occur at a major Chicagoland hotel with a centralized location to airports, shopping and other tourist activities. One notable impacting factor to the event is the demographic of guests. The bride’s family contributes to over half of the attendees. The bride’s parents have also been divorced for over fifteen years with lots of tension between the families. It will be critical when planning the event that components are added into the wedding plans to help prevent conflict and reduce the risk associated with guests not being able to attend a joint event together. Planning to match the selected theme and carry tones of the theme through all elements of the event will lead to events success and ensure that the happy couple and other guests are attend a wedding to remember. Stakeholders The wedding between Rob and Jenna has a variety of different stakeholders with many different goals and objectives. The first set of stakeholders includes the bride and groom, Jenna and Rob. The happy couple have the goals to have a successful event day, memorable wedding with each guest feeling as though they have escaped the Chicagoland area for an evening and entered a park at midnight. The...
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...Table of Contents Introduction............................................................................................................................ 7 Welcome to the Wedding Planner's Handbook!....................................................................................7 How to Use This Guide........................................................................................................................ 7 What is a Wedding Planner?................................................................................................................. 8 Chapter 1: A Day in the Life of a Wedding Planner............................................................... 9 What a Typical Weekday Looks Like.................................................................................................... 9 What a Typical Saturday Looks Like.................................................................................................. 10 Take a Break!.......................................................................................................................................11 Should You Be a Wedding Planner?....................................................................................................12 Organization Skills.............................................................................................................................. 12 People Skills......................................................................................
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...Contingency Planning 11 Conclusion 11-12 Bibliography 12 TLC Luxury Destination Weddings Marketing Plan 1.0 Executive Summary My luxury destination wedding company will focus on high end weddings for wealthy couples. The idea is to promote my wedding planning skills and help highlight my daughter as a photographer. I can help with every aspect of the destination wedding from announcing the engagement to closing the reception, even taking care of your pets and home while the family is away. Caterers, music, photographer, videographer, visas and passports, limo service to airport and destination hotel, airline travel, private concierge, and florist; will be all inclusive. I can do an a la carte service, whatever the couple desires. My company plans to cater to the bride with whatever her fantasy wedding maybe. My wedding planning service is based on a family run business that will treat our customers with respect, kindness, and care. I will do my utmost best to make my customers feel comfortable and welcome. I will also ensure my events are always done down to the last detail. Ensuring events are well done and customers are happy, will help build my clientele. In the Dayton, Ohio area there are no companies advertising this type of service, so I believe this can be a big niche for the Dayton regional area. 2.0 Situation Analysis 2.1 Market Summary TLC Luxury Destination Weddings has searched out good information on...
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...How to use this book… C ongratulations! You now hold the best tool for planning the wedding of your dreams. The BridesClub Wedding Planner was prepared specifically for you, the very busy and well-informed bride-to-be. The articles and worksheets were created by experienced wedding professionals, and were designed to help you plan a memorable wedding— one step at a time. We invite you to make the most of your planner by visiting our website www.bridesclub.com. The website offers more in-depth articles, and builds community ties. Feel free to print any information you find useful and insert it into your convenient 3-ring binder. We hope that you and your planner become inseparable over the coming weeks and months. Carry your planner with you as you meet with vendors and inspect locations. Feel free to photocopy worksheets as necessary for estimating and comparing your many options. There are handy pockets in the back for pamphlets, business cards, menus, etc. We trust that you will find the BridesClub.com Wedding Planner to be indispensable in planning your wedding! Use this in conjunction with Wedding Expo, the Magazine! or Hawaii Bridal Expo, the Magazine! to find the right vendors for you. Our vendors want to provide you with high quality products and services to help make your wedding day memorable. Best of Luck! The Buckles Group 2 Find more information at www.BridesClub.com Photo by Sri Maiava-Rusden Photography Table of Contents What you need… Bridal...
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...Project Charter Wedding Bells MGT5164 Table of Contents SECTION 1 Project Name3 PROJECT BACKGROUND3 BUSINESS CASE3 PROJECT OBJECTIVES3 PROJECT CUSTOMER3 PROJECT STAKEHOLDERS4 CUSTOMER REQUIREMENTS4 MAJOR DELIVERABLES4 MILESTONES TABLE5 PROPOSED RESOURCES LIST5 PRELIMINARY BUDGET6 SECTION 2 PROJECT MANAGER AND AUTHORITY LEVEL7 PROJECT TEAM AND TEAM STRUCTURE7 TEAM ROLES7 CONFLICT RESOLUTION PROCESS7 SECTION 3 APPROVAL REQUIREMENTS8 BIBLIOGRAPY8 Project Name Wedding Bells Project Background Mary-Jo and Jimmy are getting married in 3 months, so there isn’t much time for planning. Mary-Jo’s parents want to plan a memorable event nonetheless for their only daughter so they have hired a Wedding Planner to help fulfill their dream wedding. Business Case This Charter formally authorizes the business case of planning and delivering a proper wedding of Mary-Jo and Jimmy to take place in 3 months. As the timeline is so tight, the parents of the bride recognized the need for a professional wedding planner, to create a proper wedding with Mary-Jo and Jimmy’s vision. This project charter defines the wedding, the budget of $20,000 for 150 guests, the deliverables and the timelines. The budget gives ample room to provide a beautiful wedding that will deliver Mary-Jo and Jimmy’s vision of a wedding that will give everyone fond memories. The Project Manager is fully authorized to commit resources to the deliverables, defined in this Charter. ...
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...Bridal & Event Planning Courses Unit One Lesson One- Making Dreams Come True Keep a To-Do list Free Consultations First Appointment- Wedding Questionnaire- printed set of questions to guide interview. ( size, style, budget & timeline) How much planning has to be done. Client Reference list- portfolio containing letters & notes from couples Portfolio- photograph album or CD-rom presentation of weddings/events worked on and references from former clients//sample timelines, wedding notes. Website containing information as well Preferred vendor list- lost of photographers, bakers, caterers, DJs, bands, florists, travel agents, reception sites, rental equipment companies, limousine services, bridal salons, and tuxedo retail stores. Only suggest 1 vendor at a time. Notepad- wedding date- first item of business; where ceremony & reception will take place; couples thoughts & wants for wedding. Personal Qualities- Good Personality- combined with level head. calm & tactful when client emotions boil. Good listening skills- always focus on what bride wants. help create brides perfect day. Planning sessions in beginning are extremely important. Develop “sixth sense”- read people & take cues, “blame me”- brides and moms blame you when something must be done. Personal Traits- Do I like People? Am I good at verbal communication? Am I good at communicating through writing? Am I a good listener? Do I remain calm, cool and collected when emotions and tempers flair or...
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...Gay Marriage “I support gay marriage. I believe they have a right to be as miserable as the rest of us,” says country singer Kinky Friedman (Friedman). Gay marriage has been one of the most talked about and highly debated topics over the past decade fight alongside legalization of marijuana and abortion. Most of the issues however with gay marriage simply come to down to religion and its belief that marriage is something solely ordained by God. Marriage is anything but a restricted privilege of the religious, and the legalization of gay marriages would greatly help this country. According to Merriam-Webster dictionary, marriage is the “the state of being united to a person of the opposite sex as husband or wife in consensual and contractual relationship recognized by law," and “the state of being united to a person of the same sex in a relationship like that of a traditional marriage (Merriam-Webster).” What’s ironic here is that the world’s foremost dictionary defines marriage as the same both for hetero and homosexual couples, and society who uses that same dictionary to find a definition for everything else in the world simply ignores that entry. See one of the biggest problems and fallacies in a gay marriage debate is that marriage does not just come from religious backgrounds. According to a publication from “The Week,” “Pair-bonding began in the Stone Age as a way of organizing and controlling sexual conduct and providing a stable structure for child-rearing and the...
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...Sample Essay on Financial Planning It is vitally important for the individual to set up a personal financial plan in order not to experience hardships and financial difficulties in the future. Financial plan assure financial stability and financial freedom that one wants to possess till the end of his/her life. The following essay will speak about the role of the financial planning for the retirement years and will state that people without financial plans face substantial pain/suffering/unhappiness in their retirement years. The process of developing a sound financial plan is a routine process that indeed involves not only careful financial analysis of the person’s current situation and long-term commitment to implement and monitor that plan throughout his/her life, but also requires careful thinking for the future. In order to properly achieve the financial planning goals, one has to monitor the performance of the financial plan as well as make proper changes when necessary. Thus, in order for the plan to remain of use for the person and not a fortune for financial advisors, one has to make it user-friendly and elaborate. For example an article How to manage your money, noted that one is not able to compete well without the resources and thus has to read a lot about the market (Macklem, Katherine, 2004). One should weigh all the pros and cons of mutual funds namely, criteria for selecting stocks, the fund managers, and track record. Katherine Maclem (2004) states...
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...WEDDING Wedding Planning Worksheets planner and guide for the wedding of to date time location Calendar Checklist The following checklist is an ideal timetable. Couples who do not have as much time as shown should plan their wedding in much the same order, using the checklist as a guide. Be sure to check things off as they are completed. immediately after the engagement: * Discuss a budget and the size and style of the wedding with parents. Decide who pays for what. * Choose a wedding date and time. You may want to check vendor availability prior to setting date. * Create a binder to organize your thoughts, photos, worksheets, etc. * If using a wedding consultant, enlist their services. * Make initial contact with vendors and obtain references. * Meet with clergymember; schedule pre-marital counseling. * Reserve wedding and reception sites; make initial catering contacts. * Register at local bridal registries. * Hire photographer. * Hire videographer. * Make arrangements for the music at the wedding and reception. * Make all transportation arrangements to and from the wedding and the recep- tion. Consider hiring a limousine, party bus, trolley or horse-drawn carriage. six months or more before: * Compile the guest list. * Send out Save the Date cards. * Reserve a block of hotel rooms for out-of-town guests. * Choose wedding rings. * Send engagement...
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...Wednesday, April 9, 2014 PSY/460 - WEEK ONE SHORT ANSWER Environmental psychology is likely to be a new field for you, although many of the concepts are probably familiar. Provide your own definition of the discipline. Discuss an important milestone or influence in the development of environmental psychology and provide reasoning as to why you chose this one. Environmental psychology is a branch of psychology that studies how the environment affects individuals, and vice-verse. There is a reciprocal relationship between people and the environment they live in, as they both affect each other. The relationship between nature and the human species has been an object of study for many decades, and understanding this relationship can help individuals learn about the importance of conserving and maintaining the world that supports them (Steg, 2013). The environment provides humans with food, water, air, and all the other necessities individuals need to survive, even if, in a world dominated by technology and progress, it is easy to forget that one way or another, everything we need to survive comes from the earth. Environmental psychology focuses not only on the physical influences humans and environment have on each other, but also in which ways nature affects individuals’ behaviors. One important aspect of this discipline is the belief that people’s behaviors are not determined solely by the environment (Steg, 2013). Most psychologists in this area believe in free will...
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...Solutions to Accompany Information Technology Project Management, Third Edition ISBN 0-619-159847 Course Technology MIS Series Companion Web Site: www.course.com/mis/schwalbe Kathy Schwalbe, Ph.D., PMP Table of Contents CHAPTER 1 1 CHAPTER 2 3 CHAPTER 3 7 CHAPTER 4 9 CHAPTER 5 13 CHAPTER 6 18 CHAPTER 7 22 CHAPTER 8 27 CHAPTER 9 31 CHAPTER 10 35 CHAPTER 11 38 CHAPTER 12 41 APPENDIX A 44 APPENDIX B 49 APPENDIX C 51 List of solution files available with the Instructor Resource material: CHAPTER 1 Introduction to Project Management Discussion Questions 1. Why is there a new or renewed interest in the field of project management? More and more projects are being done by a variety of organizations. The projects are more complex and often involve the use of new technologies. Organizations are struggling to find better ways to manage their projects. 2. What is a project? How is it different from what most people do in their day-to-day jobs? A project is “a temporary endeavor undertaken to create a unique product or service” (PMBOK( Guide, 2000, p. 4). Projects are different from day-to-day activities primarily because they have focused goals and definite beginning and ending dates. 3. What is project management? Briefly describe the project management framework. Project management is “the application of knowledge, skills, tools, and techniques to project activities in order to meet project requirements” (PMBOK( Guide, 2000, p. 6). The project...
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...the past 4 years and during this time has established itself a high quality cliental. The event lighting industry has become one of the fasted growing industries in today’s market. Lighting is an essential ingredient in creating the perfect mood for your event. It's often overlooked but is a key visual component to your guests' overall experience. Rather providing a soft ambient glow to a room or highlighting floral centerpieces, lighting transforms any space into a memorable occasion. A Grand Occasion makes any occasion grand through lighting. The company specializes in event lighting only, meaning lighting is the only service we provide. Lighting experts will focus on only one thing, making your event stunning with lights. From weddings to large and medium sized events, we offer a personal touch to any event. A Gran Occasion offers products and services to its clients making the event as less stressful as possible. We offer LED lighting, Backdrops, Outdoor lighting, Custom Gobo, and DMX Light Shows. Strategic Mission Statement The mission of this company is to provide the customers personal touch to any occasion. By letting the customer imagination run free in any lighting design, they so please. We want the client to design their own occasion with help from expertise designers. Mission and vision statements have been overwhelmingly accepted as an indispensable part of the strategic management process for organizations of all types; be it public sector, not-for-profit...
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