...Making A Global Pitch Introduction Advertising is a message designed to promote a product, a service, or an idea. It is designed to inform, influence, or persuade people. To be effective, an advertisement must first attract attention and gain a person’s interest. It may then provide reasons for buying a product and for believing the advertiser’s claims. Advertisers use a variety of techniques to create effective advertisements. They start with a basic appeal, which is the main selling point, or theme, of an advertisement. They then use certain specific techniques. The most commonly used techniques include (1) attention-getting headlines, (2) slogans, (3) testimonials, (4) product characteristics, (5) comparison of products, and (6) repetition. Task Your group, employees of the Acme Advertising Agency, has just been assigned to design a new campaign promoting one of the products of the Columbian Exchange as being the most influential to world history, affecting the largest number of people. The products are cassava, the potato, the trade in silver, the Atlantic slave trade, and sugar. To add to the mix of products, an old time favorite commodity is offered as well, silk. Your group must present its advertising campaign, its pitch for the product that your group is assigned, to company executives trying to decide which product to represent in an international advertising promotion. Your “global pitch” must include a poster-size ad and...
Words: 1204 - Pages: 5
...rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd asdfaf sdf asfs fsdfagqrag rt ergegfgfgreger grgerg rge rgrg weeee ggggg eee ee gdgds Sfasdf a sd...
Words: 4850 - Pages: 20
...A Meta-Analysis of the Economic Impacts of Climate Change Policy in the United States Adam Rose* and Noah Dormady** This paper provides a meta-analysis of a broad set of recent studies of the economic impacts of climate change mitigation policies. It evaluates the infiuences of the impacts of causal factors, key economic assumptions and macroeconomic linkages on the outcome of these studies. A quantité regression analysis is also performed on the meta sample, to evaluate the robustness of those key factors throughout the full range of macro findings. Results of these analyses suggest that study results are strongly driven by data inputs, economic assumptions and modeling approaches. However, they are sometimes affected in counterintuitive ways. 1. INTRODUCTION The macroeconomic impacts of climate change mitigation policies are controversial among both scholars and the policy-making community. Results range from predictions of severe economic harm to significant overall economic gains. Given the unresolved nature of this debate, this paper seeks to shed light on it by evaluating a wide range of macroeconomic studies through a metaanalytic approach. Meta-analysis is a method for evaluating a cross-section of studies on a given topic, and evaluating the impacts of assumptions, input variables and modeling approaches on the overall findings of the studies. In essence, meta-analysis is a study of studies (Borenstein et al., 2009; Lipsey and Wilson 2001). The Energy...
Words: 6531 - Pages: 27