...INTRODUCTION TO MARKETING BHO1171 ASSIGNMENT TITLE Written Case Study Report This assessment accounts for the following proportion of marks for this unit LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified. 30 % SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once marking...
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...ACC203 ACCOUNTING INFORMATION SYSTEMS T0214 Section 1: General Information 1.1 Administrative details: |Associated HE Award(s) |Duration |Level |Subject Coordinator | | B Bus (Accg); B Bus (Mgt & Finance) |1 trimester |Level 2 | Richard Chang | | | | |richard@koi.edu.au | 1.2 Core / elective: This is a core subject for B Bus (Accg) and an elective subject for B Bus (Mgt & Fin) 1.3 Subject/unit weighting: Indicated below is the weighting of this subject/unit and the total course points. |Subject Credit Points |Total Course Credit Points | | 4 |BBus(Accg) 96; BBus (Mgt & Finance) 96 | 1.4 Student workload: Indicated below is the expected student workload per week for this subject/unit: |No. timetabled hours/week* |No. personal study hours/week** |Total workload hours/week*** | |4 hours/week |5 hours/week |9 hours/week | |2 hour Lecture + 2 hour Tutorial...
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...MEDGAR EVERS COLLEGE DEPARTEMNET OF BUSINESS ADMINISTRATION SYLLABUS BUS 103 -- INTRODUCTION TO BUSINESS Tuesday 12:30 PM – 2:55 PM TEXT BOOK: BUSINESS ESSENTIALS by RONALD EBERT AND RICKY GRIFFIN PRENTICE HALL, 2005 INSTRUCTOR: Dr. Simon Best Contact: sbest@mec.cuny.edu COURSE DECSRIPTION This online course has been designed to serve as an introductory and general survey business to acquaint students with the importance of business as a field of study. It involves general outlines of various aspects of business including management, marketing, finance, accounting, business law, human resources management and information systems. Topics to be covered include understanding of business environment, entrepreneurship, global aspects, managing operations, functions of management, basic principles of marketing, managing information, principles of accounting, money and banking and business law. This course will prepare students to take higher level courses in these various related fields. COURSE OBJECTIVES --- To prepare students with basic tools and knowledge required to understand business growth and development with respect to SMEs, entrepreneurship, supply chains and disruptive innovation --- To set the foundations for development of knowledge and information necessary for the success of business ventures. --- To relate the various processes of accounting, finance, marketing, management, information systems and business law to the total system and to...
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...Business Challenge BPD3100 Year:2015 Semester/ Dates: 1 2015 Location: Melbourne, Sunway KL&JB-CUFE-VU Sydney-Liaoning, Vietnam Prepared by: Andrew Stein / Maria De Sensi Welcome Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed in formation and learning resources for this unit have also been provided on the Unit website on VU Collaborate which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-por tal. It is important that you access your Unit website regularly. Acknowledgement of Country We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land. Introduction to the unit Unit Title: Applied Business Challenge Unit Code: BPD3100 Other details: Key staff Unit co-ordinator Name: Andrew Stein Location: CF1024 Contact number: 061-99194332 Contact email: Andrew.stein@vu.edu.au Name: Maria De Sensi Location: G425 Contact number: 061-99195484 Contact email: Maria.De Sensi@vu.edu.au Teaching team Campus: Days and times: Year: 2015 Semester/Dates: 1 Credit Points: 12 alagarania@sunway.edu.my Sunway...
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...MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. 1. Practice Cases (Not assessable but required for class discussion) There will be two practice case studies to be prepared before the relevant class and discussed during class. Participation in these cases is important and will greatly assist you in understanding how to prepare the three assessable cases. Practice Case 1: Discussion Week 2- Seminar 4 - Dr Pepper Snapple Group, Inc: Energy Beverages– Kerin & Peterson page 105. Case Questions: 1. How would you characterise the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? 2. Does your characterisation bode well for a new energy beverage brand introduction generally and for Dr Pepper Snapple Group, in particular? 3. What target consumer market should be chosen for a new energy beverage brand? 4. What product should be introduced and how should it be positioned/differentiated? 5. Through which channel(s) should a new energy beverage brand...
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...Grand Canyon ACC 664 Entire Course All Discussion And All Week Assignments And Case Study IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Grand-Canyon-ACC-664-Entire-Course-3323122222202.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Questionweek 1 Describe some of the tools and references available on the ACFE Web site and explain how they can be used by a forensic accountant. Provide at least two specific examples to support your explanation The article, "Help for Solving CPAs' Ethical Dilemmas" discusses ethical issues in today's environment. Discuss how these tools could assist a forensic accountant in evaluating an ethical issue. week 2 Select another state and compare and contrast that state's definition of fraud with Arizona's definition. Is either definition more appropriate than the other? Why? Based on the information provided in the Association of Certified Fraud Examiners 2010 Report to the Nation on Occupational Fraud and Abuse, select one of the major categories of occupational fraud and discuss in detail how perpetrators are able to commit these types of frauds. week 3''' Select an example of an asset misappropriation case and discuss how a perpetrator would commit this type of fraud and what types of internal controls management could implement to help to prevent or detect this type of fraud. 2 ...
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...TMKT402 International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online learning support facilities. Student Handbook and Administration Office The TOP Student Handbook provides valuable general information for students and a printed copy will be provided to you. In addition, TOP staff are available to assist you personally during office hours. Office Contact Details: TOP Education Institute Suite 1, Biomedical Building, 1 Central Ave Australian Technology Park Eveleigh NSW 2015 Tel: 02 9209 4888 Unit Overview This unit deals with key international marketing concepts, analytical methods and decision tools necessary for understanding the dynamic nature of international marketing situations facing different organisations, and to make international marketing decisions to deal with such international marketing situations. Its objective is to enable students to acquire relevant knowledge and techniques to deal with the various international marketing challenges, and to develop meaningful solutions to overcome such challenges. The unit offers...
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...can to ensure that the next six weeks will be an enlightening and enjoyable learning experience for all of us. Please print a copy of this syllabus for handy reference. Whenever there is a question about what assignments are due, this syllabus is considered the ruling document. Classroom Management Policies Breaks in the On Campus classes will be when deemed necessary. Please leave the classroom clean. Phones: Turn them off or keep them in silent mode. ***DO NOT answer the phone in the classroom. Laptop/notebook computers: If I determine the use of a laptop during class time is disruptive behavior that hinders or interferes with the educational process, you will be required to turn it off. Technical Support Technical Support is available 24 hours a day, 365 days a year. Call 1-877-832-4867, or use the e-mail support form. For answers to the most common issues, go to “Knowledge Base” by clicking Help, found at the top of every student Web site. Course Description See eCampus. Course Topics & Objectives See eCampus. Course Materials See eCampus. Participation In an intensive, collaborative learning environment such as that of University of Phoenix, class attendance is perhaps the most obvious and objective starting point as a measure for participation. If you are not in attendance, you miss out on many opportunities for learning. Consequently, if you miss class, you will not receive participation points for that week. Determination of participation...
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...Syllabus NT2799 Network Systems Administration Capstone Project SYLLABUS Credit hours: 4.5 Contact hours: 56 (34 Theory, 22 Lab) Prerequisite(s): Completion of a minimum of 72 credits earned in the program of study including NT2640 IP Networking or equivalent. © ITT Educational Services, Inc. All Rights Reserved. -1- 13/01/2013 Network Systems Administration Capstone Project SYLLABUS COURSE SUMMARY COURSE DESCRIPTION This course provides an opportunity for students to work on a comprehensive project that includes the design, planning and implementation of a network solution for solving specific business problems. Common project management processes are applied to identify deliverables and outcomes of the project. MAJOR INSTRUCTIONAL AREAS 1. Project Management Techniques 2. A Fundamental Review of the Basics of Electronics in the AASNSA Program 3. Capstone Project 4. Research of Current and Emerging Technology COURSE OBJECTIVES 1. Apply important concepts of project management to the actual capstone project proposed for this course. 2. Use Microsoft Office Project to help plan and manage the actual capstone project. 3. Analyze the requirements for the capstone project. 4. Integrate and apply the knowledge acquired in the program to provide effective technological solutions for given problems. 5. Work in teams on a large-scope project. 6. Document solutions to a problem in detail...
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...outcomes evidenced by this assignment: 1. Gain a comprehensive understanding of the various theoretical influences (psychological, social and cultural) upon consumption as a practice 2. Synthesise the contemporary issues involved in consumption practice that have a broad societal relevance. 3. Analyse, evaluate and interpret consumer behaviour theories and models and apply them to professional marketing practice in order to take informed and effective decisions. 4. Develop the art of constructing and defending arguments related to the field of consumer behaviour, as well as undertake self-analysis, probing their own motivation and behaviour as consumers. 5. Plan, conduct and report research in the field of consumer behaviour to provide recommendations for effective marketing strategies 6. Develop the independent learning ability required for continuing professional development. Submission procedure: Work has to be submitted electronically via the turn-it-in link that has been provided for this component on the module site. It is the University s policy that all coursework assessments are submitted to Turn-it- in, our Plagiarism detection software. If you fail to submit to turn-it-in, then you will be awarded a mark of ͚0 . Return of feedback and marked work: Detailed written feedback will be provided on the individual assignments. Generic feedback will be provided in an in-class session 2-3 weeks after the submission deadline...
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...|Area: Core |BADM 321: Business Research Methods | |Credit Hours: 3 |Prerequisites: NONE | |Instructor: Chansoo Park |Effective Date: 2. April 2013 | |Contact Info: |Class Hours: Tuesdays, 1:30-5:00 pm (3 and ½ hours) | |chansoo.park@ubc.ca | | |chansoop@sprott-shaw.com | | COURSE DESCRIPTION In today’s information-oriented environment, a manager cannot succeed a thorough understanding of the research process. A manger should understand that adequate and timely information supports business decision making. The student should be able to discuss and explain the basic kinds of research design (exploratory, descriptive, causal / longitudinal, cross-sectional) and their major sources of error; explain database marketing and how it makes use of secondary data; identify the advantages and disadvantages of the major types of qualitative research; discuss how survey and observational methods...
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...|School/Portfolio: |The Business School | | | | |Course Code/ID: |BUMKT 5922 | | | | |Course Title: |Competitive Analysis | | | | |Teaching Location: |Insert teaching location | | | | |Program(s): |Master of Business Administration | | | | |Author: |Campbell Jeffery ...
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ........................................................
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...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ..........................................................
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...BUS520 – Leadership and Organizational Behavior, Dr. Wilkerson Week 3, Assignment 1 Consensual Relationship Agreements Case Study April 22, 2012 Tiffany Hurt Reference page 1. Organizational Behavior – Hellriegel/Slocum 2011 Custom edition In my current workplace, I believe that having a Consensual Relationship Agreement (CRA) in place would be beneficial to the agency. Considering all the training, we now have to take pertaining to sexual harassment, ethics, and security, etc. having the Consensual Relationship Agreement in place could cut down on various lawsuits, and sexual harassment claims filed by employees, saving the agency time and money with investigating employees when time and money can be spent more productively within the agency. I have witnessed a few relationships develop within our agency and a few resulted in marriage but those relationships were kept very quiet and no one was aware the individuals were dating. In my opinion the only way the couples were not scrutinized is because they kept their relationships a secret and they were very lucky and professional with one another while in the workplace so that no coworkers were able to detect they were dating one another. It is a given fact that individuals spend more time at work then at home, which sometimes results in relationships being developed when your spend vast amounts of time with coworkers on projects, and work assignments. Employees’ start to form basic relationships with coworkers and...
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