1. CanGo’s undefined Mission Statement
The absence of a clear Mission Statement as a road map for the company is needed for the company to survive in the market place and stay competitive. The mission statement of any establishment, defines the clear intension of a business in term of which road it will travel in the market place to stay competitive.
In the week -1 introductory video, CanGo seems to be doing very well in the market place. This was evidence by the telephone call that was made to Liz by the President of the Hudson Valley business association. When Liz was inverted to speak at the Hudson Valley business meeting to share her expertise with the rest of the business community, she could not define how the business was organized the system she and her management team have used to be so successful in the Hudson Valley. She could not clearly say where she came from as a business, where she is and where she will be going as a business.
This seems clear to us that CanGo lacks a mission statement for the smooth operation of the business. If CanGo continue on this path, the company may and will experience major setbacks in areas of business growth and development, accountability and the ability to stay in the market places if other market forces come against her.
Recommendation:
CanGo like any other business is in the market place to survive and be profitable. Therefore if CanGo must survive and be competitive it must develop a mission statement as a foundation for survival. This statement will define the goals and operations of the business and the purpose for which it was established.
2. CanGo Ethical and Moral Values
Due to the absence of an established mission statement the importance of ethical code of conducts cannot be overemphasized. The moral and ethical values of any establishment like CanGo, is based on professionalism in conducting