Apple sets iPad 3 launch event for March 7

Computerworld - As expected, Apple today issued invitations to the media for an event next Wednesday, March 7, where it's expected to launch the next iPad. Invitations were received by bloggers and reporters, including those with the IDG News Service, which is operated by IDG, the parent company of Computerworld. The news confirmed earlier speculation that Apple would debut the newest iPad -- which most have labeled iPad 3 -- in early March, which later settled on March 7, the same day of the week Apple used to launch the original tablet in 2010 and last year's iPad 2. "We have something you really have to see. And touch," read the invitation, which continues Apple's tradition of keeping its invitation text cryptic. The background shows part of an iPad screen, with a finger poised over the Calendar app, which is set to March 7. If the background is a photograph of the iPad 3 and not digitally manipulated, it hints that the tablet will not sport a physical home button, as have earlier iPads. Some bloggers argued that the photo also showed a higher-resolution, or so-called "Retina," display. Apple will host the launch event at the Yerba Buena Center for the Arts in San Francisco, a regular venue for the company's press-only announcements and where former CEO Steve Jobs introduced the iPad 2 on March 2, 2011. This will be the first time that Jobs, who died last October after a long battle with pancreatic cancer, will not host an iPad launch. The event will kick off at 10 a.m. PT, and wrap up an hour or so later. Most experts believe the iPad 3 will feature a higher-resolution screen, a faster processor -- perhaps Apple's first quad-core -- and more internal memory. They have been split on whether the new tablet will support the faster LTE data networks like those now being deployed in the U.S. by Verizon and AT&T. In an interview two weeks ago, Aaron Vronko, CEO of Rapid Repair, a repair shop and do-it-yourself parts supplier for the iPhone, iPod and iPad, said, "I'd be extremely surprised if the iPad 3 didn't support LTE," adding that because tablet users consume even more data than smartphone users, the faster speeds will be important as Apple faces competition from Android-powered tablets. Verizon offers LTE in 195 U.S. markets, while AT&T boasts coverage in just 26 cities. Apple has not said anything about the price of the new iPad -- some recent rumors have claimed it will cost about $80 more than current models -- when it will go on sale or even the official name of the tablet. Prices, on-sale dates and naming are likely to be disclosed March 7.

1. Why and how the material is important and relevant to the course content?

Answer: This article is important and relevant to the course content because it seems like Apple is reinventing them in the technology industry. The IPAD 3 is the clear example of it, since it has a lot of competitors in this industry and the IPAD’S are going towards decline stages. So Apple has decided to put them back into growth stage. Apple has been the most recent company who uses the Product Life Cycle and that’s what clearly shows in this article. 2. What practical managerial implications the material has?

Answer: The practical managerial implication material has is that it is co-operation project and it is the industry demand. Apple has to monitor the buyer’s to keep them on the top. According to the article Apple is using the same launch date of IPAD 3, as they used to launch the previous versions. This shows that they are trying to keep the consumer loyalty.