In any organization managers should be accurate and timely when divulging information after making a decision. No matter if the decision is technical, tactical, or strategic, good, accurate, and timely information always leads to a better decision. A sound and scientific research process is best when the gathering of information is done. In this paper, I will define the business research and purpose of a peer-reviewed article that reports original research. I will explain the business problems under investigation; describe the data collection methods and what the researchers concluded in the research project. In Marius Bulearca and Daniel Tamarjans’ “Augmented Reality: A Sustainable Marketing Tool?” their research aims to look at the ways in which Augmented Reality Experiential Marketing (AREM) is beneficial for companies and brands. This research is based on the literature review or three measures of the perceived values chosen to enhance convenience, influence enjoyment and affect brand attitude change and they are the Design, Methodology, and Approach values. Based on these findings, AREM leads to the creation of perceived experiential value, and thus contributing to the development of customer satisfaction. AREM has also lead to an increase in customer loyalty, intention of repetitive purchasing, positive word-of-mouth (WOM) and a greater market share (Bulearca and Tamarjans p237-252). Glasses Direct is the brand chosen for this research because it is one of the few companies that uses AR as an ongoing marketing process. Glasses Direct is Europe's largest online prescription eyewear store. Not only do they have a rather impressive collection of stylish frames, they strive to change the way people feel about buying glasses by making the online experience quicker, easier and more fun than anyone else. Because this research focuses around the concept of