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Strategic Management
Robert J. Eager Jr.
MGT/498
December 10, 2013
Shaila Luciano-Wong

Strategic Management
Long-term goals are a reflection of a company’s strategic management. Using the components of strategic management will help in the company’s future growth and success. Environmental action, strategy formulation, strategy implementation, and evaluation and control are the four primary components of the strategic management process.
Environmental scanning is stated to be “ the monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation” (Wheelen & Hunger, 2010). Calculating the effects that internal and external environment have on a corporation can help determine its future. Long-range plans of a company are the strategy formulation. This consists of a company’s mission, objectives, strategies, and policies. Strategy implementation is stated as “a process by witch strategies and polices are put into action through the development of programs, budgets, and procedures” (Wheelen & Hunger, 2010). These types of programs are implemented and directed by mid-level managers and are over seen by the upper management. Evaluation and control is where management monitors the programs implemented by corporate and send feedback up the chain of command. This will notify the corporation if the program is successful or with the strategic management process needs to start over.
Johnson and Johnson is a large health care company with multiple locations around the world. Every location has its own set of implemented procedures do to the fact that each location has local people from that region of the world. Having employees that are local to the area is a very strong move for a corporation. Every culture has different values and work ethics. According to Johnson & Johnson

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