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In 2010 the CEO of Bank of America released a statement in response of the institutions productivity in the previous years. “Our 2010 results show that, while we have made progress in strengthening the balance sheet and focusing our capital to support core capabilities for customers, the overhang of issues related to recent acquisitions and regulatory changes remained significant. Excluding two non-cash, non-tax deductible goodwill impairment charges, we earned $10.2 billion for the full year. Including these charges, we posted a net loss of $2.2 billion.” That quote shows optimism for the institution. The CEO admits the losses experienced by the organization and the primary cause is directed towards the economic slumber. Acknowledgement of the cause of profit loss resulted in the CEO stating what the plans are to ensure profit growth while building stronger rapport with the consumers, businesses and investors who use the services provided by the organization. The company plans on expanding services offered to these clients, and hypothetically if the growth of the organization is set at 20 percent more than current projections, Bank of America will need to factor ways to retain current earnings, maximize profits, and generate revenue by introducing new exciting opportunities for all individuals involved with the organizations, both consumers and employees alike. With the an unexpected growth in revenue Bank of America is faced with decisions of what to do with the surplus of revenue. The CFO’s and CEO will decide to invest in short term investments to maximize the revenue. Bank of America has an obligation to meet the institutions long term goals but hurdling short term goals; therefore, if the organization has received a surplus of cash and revenue the ideal direction would be to invest the finances into short term investments. With the release of predicted earnings

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