University of Phoenix Material

Media Convergence Worksheet

Write brief 250- to 300-word answers to each of the following:

|Questions |Answers |
|What is meant by the term media |Media Coverage compared to technology is defined as a process of combining together the |
|convergence with regard to technology, |telecommunications and computers and turning them into one electric or digital form. This |
|and how has it affected everyday life? |affects our everyday lives more than we know. Media coverage gives us the ability to watch|
| |television, listen to music, and shop online. This also allows us to do such things as |
| |email or video chat on the computer, this removes having to use the telephone almost |
| |completely. Other things such as myspace, twitter, facebook, and Instagram also allows you|
| |to keep up with your family and friends by using the internet. Media coverage has also |
| |replaced such things as hard back books by introducing e-books that can be downloaded from|
| |your computer. |
|What is meant by the term media |Media convergence, with regards to technology, refers to the tendency of different |
|convergence with regard to business, and|technologies to eventually inhabit familiar utility. Smartphones are the best example of |
|how has it affected everyday life? |this, as they have many utilities beyond a phone that converge with cameras, tablets, |
| |calculator, et cetera. |
|What are some of the issues that result |Media bias on issues and candidates. If the local media is heavily stacked in favor of say|
|from dependency on modern media? |the liberal agenda then most of the things that are published or aired will be pro liberal|
|Describe at least three issues. |on the issues and candidates. Conversely they will down play anything positive about the |
| |conservatives and splash anything negative in big bold headlines or as lead stories. In |
| |such a climate the public who depends on the media to help them choose are heavily bias |
| |against conservatives |
|How does media literacy help with |The assumption here is than an educated consumer will be a smarter, more responsible |
|responsible media consumption? |consumer. That being aware of commercial intent or the tricks of the trade will make one |
| |more resistant to being "manipulated" into buying a product or uncritically accepting a |
| |point of view. That understanding how media is created and how all the tools and |
| |techniques (like camera angles, lighting, colors, music, etc.) are used by the |
| |professionals will make one more apt to identify and appreciate really good media |
| |products. That understanding that all media is created by someone for some purpose will |
| |make one a more skeptical and questioning media user. Think about music. The more you know|
| |about music, the more you can appreciate all the layers of sound in a piece, the more you |
| |can tell something rich and complicate from something really simple and derivative. If |
| |you're a composer or a musician. Maybe you're more apt to respect copyright and not share |
| |files. However, even with a degree in music, you may still like a really plain and simple |
| |song and not care for a complex modern symphony. Same thing with all media. Just because |
| |you're educated about media literacy doesn't mean you won't like Jersey Shore or Real |
| |Housewives, doesn't mean you won't sometimes violate copyright and unethically share |
| |something, doesn't mean you won't be taken in by a fake website or bad information online |
| |and it doesn't mean that you'll never post something you shouldn't on Facebook or Twitter.|
| |You may have a better chance of appreciating art and avoiding pitfalls with media literacy|
| |education, but there's no guarantee. |