Product, Place, Price, and Promotion.
BUS 330 Principles of Marketing
Instructor: Eric Freeman
Ronnie North
September 6, 2015

Introduction In this journal I will be answering the questions of, how would A person apply the four (p’s) to a service? Choose a service you use. What is the service? What is the name of the business that delivers the service? Describe the role of the four (p’s) in the company’s marketing for that service. * How would you apply the four (p’s) to a service?
Let me start out by defining the four (p’s) which are according to our text (Glossary) “the four (p’s), product, price, place, and promotion make up the marketing mix, the controllable elements of a product’s marketing plan.” White, S. (2012), However in order to apply them to a service you would need a (place) of business were your customer base can find you, then you will need (product’s) to sell to your customer base, how will come the (pricing) were I believe should have been done before the business got started, in order to see what the market is doing in that particular area, and finally comes the (promotion’s) I would say this is important from the beginning of the business to the end of it. When opening the new business it is done to attract customers and keep get them interested in your store over the duration of the business. * Choose a service you use. What is the service?
I will have to use a gym in the area and I think all over the U.S. and around the word as noted in the search section of anytime fitness. “The founders of Anytime Fitness have grown their brand to become the world's fastest-growing fitness clubs.” August 21, 2012. Lauri Klaus, CEO of KeyedIn * What is the name of the business that delivers the service?
The name of the business is Anytime Fitness. * Describe the role of the four (p’s) in the company’s marketing for that