...Assignment 1: Innovation from Google’s Free Food Strategy Workplace Student: Marisa Andrade Professor: ANTHONY MUSCIA Course: BUS 302 Date: October 27, 2015 In the type of job that I do it is very important if not to say critical that we have effective communication skills. For the past three years I have been working in the HR department of a small corporation. We have 314 employees. At the location were I am based we have 270 operator employees. These people are responsible for receiving the raw materials and producing the products the company sells. They are also the ones who are more exposed to suffering injuries inside the plant. And this is what takes me to one of the times I experienced effective communication in the work environment. Assignment 1: Innovation from Google’s Free Food Strategy Due Week 4 and worth 300 points Google is widely known for its workplace creativity and innovation within the technology field. Its search engine is the most extensively used search tool in the world, its data analytics are revolutionary, and it continues to raise the bar for innovation and design with Google Glass, smart watches, and mobile phones. Google has been featured in dozens of technology and business magazines. Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014” has ranked Google number one (#1). This ranking is largely due to employee benefits such as free meals, dry cleaning services, video games, massage therapy, in-door gyms, shuttle services...
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...Running Header: The CEO and Organizational Culture Profile 1 Week 8 Assignment 2: Integrating Culture and Diversity in Decision Making Michael Haidar Strayer University Professor Ronald Jones BUS 520 Leadership and Organizational Behavior November 30, 2014 Google, the most widely used web-based search engine, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin. As a research project in 1996, Page and Brin began developing a search engine designed to look at the connecting links between web pages in order to determine a site’s authority. In 1998, Page and Brin set up their first data center in Page’s dorm. With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a demo of their search technology. The pair eventually raised over $1M (Anto, 2002, p. 188). Every organization has its own culture. Since many employees spend 40 or more hours at their workplace, their organization’s culture obviously affects both their work lives as well as their personal lives. Organizational culture is defined the system of shared actions, values, and beliefs that develops within an organization and guides the behavior of its members. Although each organization has its...
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...Assignment 1: Innovation from Google’s Free Food Strategy Management Concepts Professor: February 1, 2015 Google is a multinational search engine that reaches a vast amount of people. Google’s other business include Internet analytics, cloud computing, advertising technologies, Web app, browser and operating system development. Google was invented by two 1995 graduate students from Stanford University, Sergey Brin and Larry Page. Brin and Page submitted a research paper that eventually launched, BackRub. They were initially turned away because the CEO didn’t care about search engines. In 1998, the founders used their own funding and landed on Top 100 Web Sites and Search Engines for 1998 (Google, 16). Google’s Mission is "to organize the world's information and make it universally accessible and useful". Google has 8 billion Web pages that can return results as fast as you can query them¬¬. Google’s pace of innovation is breathtakingly fast. Its data warehouse stores and dissects personal information (Iyer & Davenport, 61). Google has a history of protecting the user’s information with respect. Just about every service can be disabled, if preferred. All companies’ policies are easy to read and to understand. Google has continued to become the one-stop online, multi-purpose warehouse of information (Garvin, 82). Google provides its services for free to the Internet users. Google makes their money from Advertisers, who use sometimes pesky...
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...| Unit 1: Hospitality Environment | Feasibility Study (Mercure Resort Sanur) | Gino Severien (236594) | Joshua Ega Yus Pratama (286486) | Year 2 Module 2PBL Group 1HOSPITALITY OPERATIONS ENVIRONMENT | Assessor: Mark de Jong This is submitted in partial fulfilment of the requirements of the INTERNATIONAL HOTEL MANAGEMENT Academic Year 2013-2014 Declaration Form Hereby we declare that: 1. This work is composed by us. 2. This work has not been used in any way before. 3. The work of which this is a record is done wholly by us. 4. All verbatim extracts have been distinguished by quotation marks and the resources of our information have been specifically acknowledged. Friday, 17 January 2014 _____________________ Gino Severien _____________________ Joshua Ega Yus Pratama Table of Contents Declaration Form ii Executive Summary iv Preface v Introduction vi The Environment 1 Political 1 Economic 1 Social 1 Technological 1 Legal 2 Environmental 2 Competitor Analysis 2 Internal Analysis 4 TOWS 5 Choice 6 Implementation 7 Business Case 8 Scorecard or Dashboard 9 Bibliography 10 Appendices A Appendix 1: Overview of Mercure Resort Sanur’s Competitors A Appendix 2: Daily Revenue Report of Mercure Resort Sanur on 26 November 2013 B Appendix 3: NPV Calculation C Appendix 4: Co-operation Contract D Appendix 5: Assessment Sheet E Executive Summary A report titled Feasibility Study (Mercure...
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...Session 1. What makes Google Googley? The case highlights how the strategy and business model of Google have been supported by various aspects of organizational behavior, such as structure, talent, culture, and leadership. In this way, it fits very well with the guiding framework of OB that we have adopted for the course. The major aspects of the case concern the company’s unique combination of organizational elements and how this configuration has given the firm a strong and vibrant culture that is now threatened by growth. The doubling of the company’s size has put the entrepreneurial spirit and ethos of the firm in danger, and the narrative of the case, Kim Scott, joined in 2004 and has seen how the company has changed. The vision and energy of the founders is obviously apparent in the case and the ability to recruit, develop, motivate, and retain first class talent from its early days through to its major corporate status is a strong theme. The attraction to the firm is about the mission and ambition of the corporate values and purpose, as well as the personal freedom within the company, highlighted by the practice of allowing employees one day per week to pursue their own projects. Google, according to the founders, `is not a conventional company; we do not intend to become one’. Google’s key levers for managing culture are: Recruitment • Highly intelligent, not necessarily experienced college graduates from major schools and `smart friends’ • Experience...
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...------------------------------------------------- INNOVATIVE HR PRACTICES IN it/ites INDUSTRY HRM ASSIGNMENT -3 sUBMITTED BY - SAYANI COOMAR (ROLL NO: 2) SHRADDHA PATIL (ROLL NO: 5) LAKSHMY UNNIKRISHNAN (ROLL NO: 6) sUBMITTED BY - SAYANI COOMAR (ROLL NO: 2) SHRADDHA PATIL (ROLL NO: 5) LAKSHMY UNNIKRISHNAN (ROLL NO: 6) TABLE OF CONTENTS SL NO. | TOPIC | 1 | INTRODUCTION | 2 | CHALLENGES FACED AND THE NEED FOR GOOD HR PRACTICES IN ORGANIZATIONS | 3 | INNOVATIVE HR PRACTICES | 4 | FOUR CRITICAL DIMENSIONS OF BEST PRACTICES | 5 | INNOVATIVE PRACTICES IN DIFFERENT HR AREAS | 6 | CREATIVE THAT LEADING COMPANIES USE TO MAXIMISE THE POWER OF PEOPLE | 7 | ORGANIZATIONS THAT TOP THE LIST FOR THE BEST ADOPETED HR PRACTICES | 8 | LATEST NEWS ON THE INNOVATIVE HR PRACTICES ADOPTED ACROSS VARIOUS ORGANIZATIONS: | 9 | CONCLUSION | INTRODUCTION India was declared itself open to Liberalization in the year 1991. This paved the way for industrialization and rapid transformation in the Industry and Business sector. Liberalization also meant change in the working style of the people and hence organizations needed to innovate the HRM practices in an effort to ensure survival in an increasingly hypercompetitive environment. The key challenges of any HR department are employee acquisition, retention, developing employees, performance management, and talent-management according. Seeking, developing and engaging and keeping talent is a big challenge for today’s organizations...
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...opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the best environment I have ever seen in a workplace. The job is all about cooperation, not competition. The Facebook culture, office design, and management styles all support this.2 – A Facebook Operations Engineer in Palo Alto, California, in 2010. 1 2 Mike Swift, “Facebook Landing Team Transports Company Culture,” www.physorg.com, April 1, 2011. “Facebook – ‘Awesome Job with Great...
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...Company Description IKEA started up with the woods of southern Sweden with the inspiration by the founder at 1943 in Switzerland. The founder of IKEA is Ingvar Kamprad. The company name is inspire by the first letter of the name of founder, Ingvar Kamprad (IK) and the name of the place that he grew up, Elmtaryd and Agunnaryd (EA). IKEA’s vision is “to create a better everyday life for the many people” (IKEA/MY/EN, 2014). Besides that, the company’s business idea is to offer a wide range of well designed, functional home furnishing products at affordable prices so there will be many people able to purchase them (IKEA/MY/EN, 2014). Now, IKEA had established in about 40 countries with 345 stores, such as France, China, United States and so on and it’s still growing. IKEA is positioning as good quality furniture with low price. IKEA is known as a values driven company with a passion for life at home (IKEA /GB/EN, 2014). IKEA has offers varieties of home furnishing products with affordable price to people. IKEA furnishing products are designed to let customers easy to carry back to home and install it by themselves. IKEA promote that the furnishing products provided is a way to a beautiful home to fulfill with love and make life better. IKEA’s stores decorated in a way that how actual home look like. This design is making for the convenient of people to get inspiration on what to put in their home by choosing the products they want. IKEA’s furnishing products can be classified...
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...students to apply key concepts. Whether the assignment includes a click and drag, video case, or decision generator, these applications provide instant feedback and progress tracking for students and detailed results for the instructor. Case Exercises The Connect platform also includes author-developed case exercises for all 12 cases in this edition that require students to work through answers to assignment questions for each case. These exercises have multiple components and can include: calculating assorted financial ratios to assess a company’s financial performance and balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes a media-rich eBook that allows you to share your notes with your students. Your students can insert and review their own notes, highlight the text, search for specific information, and interact with media resources. Using an eBook with Connect Plus gives your students a complete digital solution that allows them to access their materials from any computer. Tegrity Make your classes...
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...School of Communication and Creative Arts Department of Communication & Media Studies Subject Code: MBAM 003 Subject Name: Media Planning & Buying Group Assignment May 2015 Semester Group Members: 1) Yew Chi Yin (0103082) 2) Liew Kah Chun (0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...
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...Learning Objectives Chapter 1 1 Distinguish between business and not-for-profit organizations. 2 Identify and describe the factors of production. 3 Describe the private enterprise system, including basic rights and entrepreneurship. 4 Identify the six eras of business, and explain how the relationship era—including alliances, technology, and environmental concerns—influences contemporary business. 5 Explain how today’s business workforce and the nature of work itself is changing. 6 Identify the skills and attributes managers need to lead businesses in the 21st century. 7 Outline the characteristics that make a company admired by the business community. iStockphoto The Changing Face of Business S nuggie: The Break-out Blanket Hit I f the first thing you do when preparing to curl up with a good textbook like this one is to reach for your Snuggie, you have plenty of company. Sales of the funky blanket with sleeves were expected to reach as high as 20 million units in just the second year the cozy accessory was available. Combined with the 5 million blankets sold in the first year, that volume will bring the value of total retail sales of the Snuggie to more than $300 million. That’s a respectable profit for an inexpensive product whose unique design and ungainly shape have made it the butt of YouTube parodies and late-night talkshow jokes. It means Allstar Marketing Group, which markets the Snuggie, is obviously doing something ...
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... Promotion and advertisement | assignment on | | This report is being submitted to: KHUWAJA TARIQ Submitting By: MALEEHA MOHIUDDIN BUSHRA SHAKEEL SHAZIA TAJ HUMAID SHAKEEL SHAH SAAD ZIA Programme: BBA 8-E Department: Management Sciences Semester: Spring, 2012 Serial number | Table Of Contents | Page number | 11.11.21.3 22.12.2 33.13.2 4 5 6 | Introduction MissionCompany objectiveThe world of advertisementIndustry and competitorsClients Environmental Analysis Internal Environment External Environment PromotionAbove the lineBelow the line BudgetTelevisionPrint MediaRadio Control World most top ten advertising agencies | 455567 7810 141517 18 21 22 | About Interflow Communications (Pvt) Ltd. Our commitment is to Brands and only Brands For almost three decades, Interflow Communications has been one of the pioneers of marketing communication services in Pakistan. With offices in Karachi, Lahore and Islamabad Interflow Communications brings creative, media and advertising management acumen of around 300 professionals to the industry. From mass effectiveness of electronic, print and out of home media to the intimacy of new media, Interflow has the true grit it takes to deliver beyond expectations. History Grew to become the largest advertising agency within 5 years and have maintained leadership position since then On July 1, 1983, one man's determination to...
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...------------------------------------------------- Cumulating Project For RDG 543 April 18, 2015 Dan hartman Cuthbertson High School April 18, 2015 Dan hartman Cuthbertson High School Door Door PART ONE: PHYSICAL CLASSROOM SETTING 12 | Student workstations Student workstations 13 | 14 | 15 | 16 | 17 | 18 | Objectives and Procedures in English and Spanish Objectives and Procedures in English and Spanish 11 | | Student Discussion And Reading Area Student Discussion And Reading Area | 19 | Student work stations Student work stations 10 | | | Student work stations Student work stations 20 | 9 | | | 21 | 8 | | | 22 | 7 | | | 23 | 6 | | | 24 | 5 | | | 25 | 4 | | | 26 | 3 | | | 27 | 2 | | | 28 | 1 | | Teacher Desk Teacher Desk | 29 | | | 30 | | Teacher Resource area Teacher Resource area DoorSmart Board Smart Board | | Classroom dimensions: approximately 27’ by 42’ Classroom consists of 30 desktop PC’s for individual student use. These PC’s are situated on a shelf that is built into the wall and not able to be moved. The PC’s are hard wired into the network for internet connections. PC’s are all configured with Microsoft Office 2013. In addition to individual student PC’s, there are 15 traditional student desks that are used for discussion areas and for students to use when not on the PC. Some students find it more convenient to use the traditional desks when watching a video on...
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...The Bath MSc MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management MSc in Advanced Management Practice MSc in Human Resource Management and Consulting MSc in Innovation and Technology Management MSc in International Management MSc in Management MSc in Marketing MSc in Sustainability and Management Hugh Ayling MSc in Marketing graduate now at L’Oréal Contents 01 Welcome to the Bath Advantage 02 Why choose Bath? 03 Enhancing your career prospects 04 What else can I expect? 05 The Bath Management Alumni Community that’s right for you 06 Choosing the programme 08 MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management Management Practice Management and Consulting 12 MSc in Advanced 20 MSc in Human Resource 24 MSc in Innovation and 30 MSc in International Technology Management Management 34 MSc in Management 38 MSc in Marketing 44 MSc in Sustainability and Management 48 Life on campus 49 Accommodation and living costs 51 Life in Bath 52 How to apply 53 How to find us Contact us (back cover) www.bath.ac.uk/management University of Bath School of Management 01 Welcome to the Bath Advantage. Research intensive and practice driven, we are consistently rated as one of the best-performing business schools in the UK. To equip students with the best possible opportunities, our academics conduct world-class...
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...money. You can move from 0 to 100, but then from 100 to 105 it becomes difficult. It has been observed that after certain stagnancy it plunges down. So How would u like to see the graph ? Why do they die down? 1. Lack of innovation : Generally people misinterpret this word with invention. Any improvement done and if it gives money , then it is called INNOVATION. If it doesn’t give money it is called CREATIVITY. Ex : Today there is no medicine for AIDS. But if medicine is found then it is INVENTION. Ex: Different ways of thinking is creativity. There are no examples of creativity. When creativity gets practical implication and you get money is innovation. Ex: Steve Jobs was highly creative and what he gave the world by way of his product was innovation. Innovation is not only in product but also in selling / systems. Ex : unique ways of selling. Direct marketing. Door to door selling. All the product was existing in the market. So very innovative in selling. Ex : Pan Parag Product was competitive. But no corporate competitors . This was way back in 1983. But he took the route of paanwala and sold thru them only. Actually they were his competitors. For innovation, you remember companies like Apple, Google, facebook , 3M ........ Ex: In 3M , employees ( after some hierarchical levels ) were given time for creativity. No questions asked. There are lots of flexibility. They are told You are free to define your working hrs. You are free to spend any time for...
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