Week 4 Bus 210 SWOT Analysis

The business plan I chose was regarding a local pub and eatery business plan titled “The Spunky Monkey Bar and Grill”.

This business plan is very well thought out and provides much strength. The owner/proprietor has 20 years of executive management experience, budgeting experience, and has a lot of knowledge in the bar industry. The industry consultant is relied upon for industry expertise and offers insight regarding rules and regulations, and government programs. This person is qualified because they own multiple small businesses in the area. These are mainly consisting of local juice bars and espresso stands. The bar manager has a BS in business management, 5 years experience as a bar supervisor, and 4 years of hands on bar management experience. The co-owner offers college level public relations experience, 5 years of customer service experience, 4 years of restaurant services experience, and an extensive knowledge in business management. The business plan expresses a need for an experienced CPA and emphasizes that some of the current members need to obtain their food handlers permits along with local city business permits. Also necessary will be associate credentials, which will be a requirement among future upper-level employees. The business model is very well developed and researched. The plan provides breakdowns of what capital is needed to start-up, maintain the business, and provides an anticipated growth plan for the next three years. The plan also provides information on how they plan to target various types of crowds, on an average weekly basis, to break even. Furthermore, the plan provides information for anticipated growth into a franchise consisting of two separate locations. The owner also researched the need for services in the area, the competitors and how to offer services to differentiate the Spunky