...Introduction Business communication one of the key point is constant flow of information. Feedback is an important part of business communication. Businesses nowadays are quite big. It involves amount of people. There are different levels of hierarchy in a firm. Larger the number of levels, the harder is the job of managing the firm. Communication plays a very important part in process of controlling and leading the people in the firm. Instant feedback can be achieved and conflicts if any can be prevented. It should be an effective communication between superiors and subordinated in a firm, between firm and communities at large. It is fundamental for growth and success of a firm. Communication gaps should not happen in any businesses. Business Communication is goal oriented. The rules, policies and rules and regulations of a company have to be communicated to within people and outside the firm. Business communication is controlled by some specific rules and norms. Effective business communication leads in building goodwill of a firm. | | | Question 1 a) Before preparing your proposal to management, research on the cultures of each of the countries that Browns has branches in. Describe those cultures in general and identify their business protocol. b) Based on research information, how receptive, do you think, your colleagues would be in Nagoya and Sydney towards your proposal? How should you persuade them to accept your idea? Question...
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...2011 Assignment 2 Persuasion, Science of influence Kunal Nagar,W0782056 MSIS ,Santa Clara university , 3/10/2011 Influence: The Psychology of Persuasion Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.1Persuasion is often referred to as an art and influencing others isn’ luck or magic –its science. t Persuasion and Influence is big part of any consumer behavior, this goes in line with self-actualization theory and projected self or a corporation. There are proven ways to help make you more successful as a marketer and an office politician. In a world where every e-mail, every request and every event we plan competes against other compelling demands, the skill of persuasion is essential ,The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street. He has learned that persuasion is a science as well as an art. So why do you want to know it? To communicate with your customers so that they become your raving fans ,they like you ,they like to read your message ,they give positive response ,cialdini ‘ techniques are used to increase sales ,to have s more responsiveness for customers, in case you want to research for requirement ,to make customers...
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...in studying which is done by frequent repletion. It can develop one’s skills in studying which is very important among young individuals, especially on students in order to retain information learned in the present for their future benefits. It is also in which the student will make the same repetition so it will be easy to them for their studies. As they say, childhood years is the best time to start training an individual to study so that as he grows older, he will be able to do it habitually which is essential for his academic performance. Academic Performance indicates a student’s performance in different subject areas; on how active a student attends and participates in every school work and activities (such as examinations, quizzes, oral recitation, extracurricular activities, etc. ); how well he or she can meet the standards set out by the institution itself. Furthermore, it is the ability to study and remember facts; being able to study effectively and see how yourself in relation to facts; and being able to communicate your knowledge verbally or down on pape. The academic performance of a student is partly based on his or her study habits. According to the study of University of California (2007) when a student has an effective and good study habits, he or she can excel academically. http://www.scribd.com/doc/11822201/university-of-california/dialogue (retrived: Jan 22, 2014) The extent of student’s learning in academics may be determined by the grades a student...
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...student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Moore, B. N., & Parker, R. (2012). Critical thinking (10th ed.). New York, NY: McGraw-Hill. Quintanilla, K., & Wahl, S. (2014). Business and professional communication: Keys for workplace excellence. (2nd ed.) Los Angeles, CA: Sage. All electronic materials are available on the student website. Week 1 | Details | Due | Points | Objective | 1.1 Explain the steps in the communication process. | | | Course Preparation | Read the course description and objectives. | | | Course Preparation | Read the instructor’s biography and post your...
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...BUS 322 All Quiz http://workbank247.com/q/bus-322-all-quiz/10427 http://workbank247.com/q/bus-322-all-quiz/10427 BUS 322 Week 1 Quiz •Question 1 An organization's suppliers, customers, and federal regulators are called the: •Question 2 The task of an organization is reflected in its ________. •Question 3 The study of organizational behavior is concerned with: Answer •Question 4 The wide range of tools, knowledge, and/or techniques used to transform inputs into outputs in an organization is called the organization's: •Question 5 The Hawthorne studies uncovered the importance of: •Question 6 Culture and the study of learned behavior comprise the domain of: •Question 7 A significant aspect of total quality management is: •Question 8 The first discipline to take the modern corporation as the unit of analysis and emphasize the design, implementation, and coordination of various administrative and organization systems is: •Question 9 Troubleshooting is an example of ________. •Question 10 The science of human behavior is: •Question 11 The human, informational, material, and financial resources of an organization system would be considered ________. •Question 12 ________ is defined as the study of individual behavior and group dynamics in organizations. •Question 13 The recent emphasis on sources and treatment of hypertension with respect to occupational health and well-being is an example of a contribution from the discipline of ________. •Question...
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...Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Stephane Ganassali, University of Savoie, sgana@univ-savoie.fr, corresponding author 4, Chemin de Bellevue - BP 80439 - 74944 Annecy-le-Vieux Cedex - France Francesco Casarin, University Ca’ Foscari of Venezia Paola Cerchiello, University of Pavia Gunnar Mau, University of Göttingen Carmen Rodrigues Santos, University of Leon Astrid Siebels, University of Hannover All members of the “International Network on Consumer Behaviour Studies” http://comptes.ergole.fr/young Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Abstract On the basis of an extended review of literature dedicated to experimental studies of sponsorship effects on brand perceptions, this paper introduces a detailed framework of sponsorship persuasion process. Considering the central “transfer” between event and brand perceptions, the model also includes moderating effects (such as congruence) and focuses on specific components of functional, affective and symbolic customer value. In Spring 2007, a Web survey was conducted to evaluate the impact of Louis Vuitton’s sponsorship of America’s Cup. A total sample of 1,400 European respondents was developed thanks to the collaboration of eight Universities in France, Germany, Italy and Spain, working...
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...MKT2CBE Consumer Behaviour Week 2 Chapter 2, Value and the Consumer Behaviour Value Framework Learning Outcome 1: Describe the consumer value framework, including its basic components CVF: Identifies variables that influence the consumer both internal and external whilst also looking at the process of turning a need into a want into the acquisition of a product; then having the product do something for them (creating value) be it hedonic or utilitarian. Internal Influences: Learning, Perception, Memory, Attitude, Categorisation (cool, uncool) Personality of Consumer: Motivation, Personal Values, Lifestyle, Emotional Expressiveness (Assignment) Consumption Process: Needs, Wants, Exchange, Costs/Benefits, Reactions Value: Utilitarian/Hedonic Relationship Quality External Influences Situational Influencers Affect: feelings Consumer research: defining, establishing and testing individual differences in order to divide market External Influences: interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and...
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...|[pic] |Syllabus | | |College of Humanities | | |PHL/458 Version 2 | | |Creative Minds and Critical Thinking | Copyright © 2009, 2005 by University of Phoenix. All rights reserved. Course Description In this course, students will analyze the thinking process from a critical and creative perspective. The lives of prominent creative thinkers will be examined to identify the social, historical, psychological, and cultural elements that influenced their development. The salient aspects of creativity will be assessed along with the relationship between creativity and critical thinking. Students will apply critical thinking skills to contemporary creative and scientific thought. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course...
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...1. Advertising -Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. 2. Sales promotion - A variety of short-term incentives to encourage trial or purchase of a product or service. 3. Events and experiences - Company-sponsored activities and programs designed to create daily or special brand-related interactions. 4. Public relations and publicity-A variety of programs designed to promote or protect a company's image or its individual products. 5. Direct marketing - Use of mail, telephone, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific customers and prospects. 6. Personal selling- Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. The communication process: 1. Selective attention - People are bombarded by about 1,500 commercial messages a day, which explains why advertisers sometimes go to great lengths to grab audience attention through fear, music, or sex appeals, or bold headlines promising something, such as "How to Make a Million." 2. Selective distortion - Receivers will hear what fits into their belief systems. As a result, receivers often add things to the message that are not there (amplification) and do not notice other things that are there (leveling). The task is to strive for simplicity, clarity, interest, and repetition to get the...
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...Benjamin Genous DeVry University Week 6 Assignments –Case Study Management 303 1. Brief describe the five kinds of power available to leaders and/or managers. I. Reward power, means an employee believes they are going to get some type of reward for doing their job. The reward could be pay, days off, etc. The employee believes the reward will be coming from the supervisor. II. Coercive power is a supervisor intimidating an employee to do the work or they can be fired or demoted. This can be compared to someone having a power trip complex. III. Legitimate Power, does an officer believe that the orders being given are true even if they may be coming from a higher power that does not normally give out orders to the police. An example used is an officer receiving powers from the Chief of Police and the commanding officer follows through to make sure their officers are conducting the instructions. The officer believes in his commander as he works with them all of the time and although the Chief is the highest manager, the officer knows that the commander is the one who will be making sure follow through takes place. IV. Referent power is when one person has an attraction somehow to the person giving the power. The individual will basically do anything the person with power says because the attraction is so strong. An example could be a group of teens with one teen just trying to become one of the members and they tell him to jump off a bridge. The outsider...
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...Journal of Health Communication, 13:667–680, 2008 Copyright # Taylor & Francis Group, LLC ISSN: 1081-0730 print/1087-0415 online DOI: 10.1080/10810730802412248 Interrupting a Narrative Transportation Experience: Program Placement Effects on Responses to Antismoking Advertising SARAH DURKIN AND MELANIE WAKEFIELD Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Melbourne, Victoria, Australia It is thought that ‘‘transportation’’—absorption into the narrative flow of a story— may play a role in influencing resistance to persuasion. We hypothesized that advertising that disrupts the experience of narrative transportation may be adversely appraised by audiences. This study aimed to explore the influence of two types of television programs: narratives (dramas, comedies, and soap operas) versus nonnarratives (light entertainment, sports, documentaries, and news), on smokers’ reactions to antismoking advertisements. In preexposure interviews, daily smokers (n ¼ 779) were asked to watch a particular television program they usually watched. Postexposure interviews were conducted within 3 days of exposure. Results indicated that placing an antismoking ad within a program in which the viewer is focused on the narrative flow of a story may lead to reduced immediate cognitive and emotional impact of the ad and reduced intentions to quit, especially among those for whom the ad is most relevant, such as those preparing to quit smoking. Placing antismoking advertising...
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...EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...
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...|Q. No.1 |The establishment of panchayats, block samiti and zila parishad fulfils the need of the following principle | | |(a) |The principle of leadership |(b) |The principle of grass-root | | |(c) |The principle of democratic approach |(d) |The principle of whole family approach | |Q. No. 2 |Method Demonstration as an extension teaching method is classified under | | |(a) |Individual contact |(b) |Group contact | | |(c) |Mass contact |(d) |None | |Q. No. 3 |Large group when divided into smaller groups (units) for a short period of discussion is called | | |(a) |Brain storming |(b) |Buzz session | | |(c) |Conference |(d) |Workshop | |Q. No. 4 |The modified version of a panel discussion in which three or more resource persons discuss a specific topic is called | | ...
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...[pic] Management Accounting and Decisions 3 (P13414) MODULE OUTLINE Semester 1 Year 2013/2014 Teaching Staff: |Staff |Room |Telephone |Email | |Andrew Edwards |AB479 |88180513 |andrew.edwards@nottingham.edu.cn | |Anna Du |AB482 |88182467 |min du@nottingham.edu.cn | CREDITS AND LEVEL 10 credits, level 3 PRE-REQUISITES AND PRIOR LEARNING Pre-requisites are MAD I and MAD II. This module assumes that you have good understanding of core management accounting techniques and concepts as taught in MAD I and MAD II. In addition, you will be expected to recall the basic principles of how to do analysis as taught in Year 2 and 3 of your degree course, but to a higher level this year. Knowledge should include the ability to both critically describe techniques and also apply numerical analysis to scenario based problems. EDUCATION AIMS The principle aim of this module is to critically review current management accounting theory and practice by reference to up to date research monographs/reports and academic papers. The secondary, related aim is to enrich students' understanding of management accounting techniques by enabling them to evaluate how such...
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...GENERAL STUDIES SYLLABUS FALL SEMESTER 2015 ------------------------------------------------- COURSE NAME | MUS 1101 - Music Appreciation | CLASS MEETINGS | North Metro Campus (NMC): 20867: M – W: 12:00 – 1:15, Rm: 109. 20868: M – W: 1:30 – 2:45, Rm: 109. Marietta Campus (MC): 20945: T – TH: 3:00 – 4:15, Rm: B160. 20836: T – TH: 10:30 – 11:45, Rm: B160. | CAMPUS/ROOM | Room 231 – Mountain View Campus, Mornings. | CREDIT HOURS | 3 | PREREQUISITE | ENG 1101 with C or better. | INSTRUCTOR | Pedro R. Rivadeneira Ph.D. | FACULTY EMAIL | privadeneira@ChattahoocheeTech.edu | OFFICE HOURS | Online Mondays, Wednesdays and Fridays or any other time that works for you. | TEXTBOOK and other resources you will need. | Text Book: The Enjoyment of Music, 12th ed. Shorter Version, 2011, Kristine Forney, Andrew Dell’antonio and Joseph Machlis with the Online Study Space which includes Video and iMusic Examples and also the e-book. New York: Norton & Company. The e-book is recommended, it has everything you’ll need; text, visual and listening examples all in one place which you can stream and it is cheaper than the paper copy of the book. For instructions as to how to access or purchase the online materials you are going to be needing for this course go to the “Lessons” tab in Angel, then...
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