New Product Launch Marketing Plan, Part 1

MKT/571
October 27, 2014

New Product Launch Marketing Plan, Part 1
Introduction
Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations of the business while product differentiation guarantees prolonged growth through an active marketing strategy. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for Fuel Cell Vehicles (FCV). Identify the Product and Justification

Product Description and Need Vast majority of the public still has yet to become enlightened to the uses and benefits of electric vehicle transportation. The ZENN Motor Company plans to answer this with the production and marketing of Fuel Cell Vehicles (FCV). The impact of this product will promote cleaner energy emissions- a viable alternative to a conventional internal combustion engine. The energy storage cells used in the production of these electric vehicles will revolutionize transportation on a global scale. Adopting fuel cell automobiles reduces carbon emissions, preserves natural gas resources, and lessens the dependency on petroleum oil production from the Middle East. Moreover, it gives future generations the ability to thrive from the adaptation of electrical vehicles versus the perpetual use of the combustion type vehicle. The use of combustion-based vehicle is a global problem, and the development of this product has far-reaching potential. The positive implications resulting from the use of electrical vehicles will undoubtedly modify the current public’s social and environmental interfaces. Market Growth and Needs Market growth determines an increase in the demand for a product or service over a period of time. Market