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Week 8 Checkpoint: Jetblue & Westjet, a Tale of Two Is Projects

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Week 8 Checkpoint: JetBlue &and WestJet: A Tale of Two IS Projects
IT205
April 11, 2014

Week 8 Checkpoint: JetBlue & WestJet: A Tale of Two IS Projects
The reservation system at airlines is the heart of the customer interaction and these systems helps guide the customers through the process of shopping for flights and lets the customers see what seats are available on that flight and then if they find what they want they can go ahead and pay for the tickets right then. Customers use the reservation systems to make the reservations, change reservations, or cancel reservations. They also can select specific seats on their flights, check the bags, and utilizing the kiosks located at the airports to print out boarding passes.
The benefits of upgrading the system would by far outweigh any of the risk once the implementation is completed. The highest risk would be the loss of customers, this would stand true for both WestJet and JetBlue Airlines. JetBlue helped to minimize their risks when WestJet decided to be the first to upgrade and implement. WestJet went live in October of 2009 and it was horrible. They had not evaluated everything thoroughly and it showed. The bottom line is the risks involved is customer service being affected in anyway.
WestJet was the first to undertake the upgrade and implementation. Their customers were having major issues with the reservation services which caused their call centers to get flooded with calls. The influx of customers trying to do business and get their problems solved lead to the website crashing several times. The main issue that plagued WestJet was not anticipating the time and volume of prior customer transaction files to be transferred. It was not thought through about the how to access files while they were being transferred which let to having to adjust flights during this time and this increased customer

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Week 8 Checkpoint Jetblue and Westjet

...JetBlue and Westjet: A Tale of Two IS Projects Week 8 Checkpoint Case Study Questions By: Cicely Sawin 3/21/2014 IT/205 Catherine Williams Over the past years, customers have been heavily relying on airline reservation systems to book their tickets, reserve seats, pay for the tickets and also check-in online. For customers, this has been a very convenient method and they are able to easily plan their trips. For the Airline companies, these systems have the whole flight inventory managed. They have all the flight information stored and records are maintained. It also provides a platform for communication between other airline companies for their “code-sharing plans” and agents or other ticketing offices can see real time information about the bookings and availability of seats. Since both parties rely on these systems they are of big importance to airline companies. For example, we see in the case of WestJet, the amount of chaos created after a delay of switch to another version of the system. Airline reservation systems have impacted operational activities and decision making. They have made it easier to maintain accounts with other airlines and internal processes between departments are more efficient since the “minus, plus” is done online. There has also been growth in faster service times which leads to increased customer satisfaction since customers can plan, book and pay online. Airline companies are able to make good strategic...

Words: 549 - Pages: 3