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Week Four Learning Team Reflection

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Reflections Week Four Learning Team E
Andrew Appleton, Samuel Bowers, Martha Martin Jennifer Payton
RES/351
November 4, 2013
Joshua West

Reflections Week Four Learning Team E
The objectives for week four reflections are: Differentiate between qualitative and quantitative methods of research. Explain commonly used qualitative research designs and quantitative research designs. Select the appropriate type of research design in a given business situation.
Team member Mandy discussed that qualitative research is a systematic subjective approach used to describe life experiences and give them meaning. This includes focus groups, in-depth interviews, and reviews of documents for types of themes. This most commonly used in Health Care. Quantitative research is a formal, objective, systematic process for obtaining the precise measurement of something. This includes surveys, structural interviews and observation, reviews of records or documents for numeric information. This is commonly used in Education research. If a clothing company sells blue jeans and they want to measure the impact of the company by changing the product from blue jeans to black jeans, this would be a causal research design.
Further discussion within the subject by team member Joann consisted of the importance to understand the difference between qualitative and quantitative methods of research. In qualitative method of research is designed to know more about the subject’s feelings. This would be a type of research that could be used in determining how to motivate employees and increase production because it focus on information, such as feelings, experiences or opinions that cannot be easily verified in books because each person is different on their views . Quantitative research is the opposite it mainly focuses on statistics and verifiable information. A commonly use qualitative

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