...impulsive. There is no real structure and can be based solely on being at the right place at the right time. When Liz was asked to present at the Chamber of Commerce a “game plan” she was stuck and didn’t know how her business became so successful and considered it an accident. Solution: I recommend first for a Mission and Vision statement to be the first priority in any business plan. The leaders of the company need to know what their purpose is, what they want to achieve and to whom they want to appeal. They need to create a strategic choice because they need to also identify how and why they became successful because it can be the time, location and demand of their product where they, so they can thrive off of that. 2) Issue: In the video where the idea of online gaming was proposed, there seemed like no one really knew anything about online gaming or what it was about. There was no preliminary marketing plan presented upfront and it just seemed like it was thrown out because it seemed fun and a good market. Solution: I would suggest preparing the preliminary marketing plan first and presenting it and doing some research on the business to know exactly what avenue to go through and how they are going to connect people “real time”. Online gaming can be broad and vague and there needs to be a focus or genre. Again there has to be a mission and vision statement and implementation...
Words: 269 - Pages: 2
...Issue #6: Marketing and selling CanGo’s products to the international market. Analysis/Summary: CanGo faces challenges of addressing the consumer buying process in the international market. They need to ask themselves the following questions. How can CanGo appeal to consumers in other countries? What psychological, personal, social and situational influences motivate consumer behavior in other countries? Why has CanGo’s shipping increased to Japan? VALS is a consulting and consumer research service that CanGo can turn to for assistance. It is one of the most important tools for understanding consumer behavior. VALS helps strengthen demographic characterizations by explaining the deeper psychological drivers of consumer behavior. They provide clients with tailored marketing strategies for targeting, positioning, and communications—real-world, real-time, actionable strategies. VALS identifies the psychological motivations that predict consumer differences ("Strategic business insights," 2012). Recommendation to CanGo: Building a Better Year Consultants, LLC, believes using VALS would be very beneficial for CanGo’s analysis of target markets. VALS segments US adults into eight distinct types using a specific set of psychological traits and key demographics that drive consumer behavior. The US Framework, a graphic representation of VALS, illustrates the eight types and two critical concepts for understanding consumers: primary motivation and resources. The combination of motivations...
Words: 793 - Pages: 4
...1. CanGo’s undefined Mission Statement The absence of a clear Mission Statement as a road map for the company is needed for the company to survive in the market place and stay competitive. The mission statement of any establishment, defines the clear intension of a business in term of which road it will travel in the market place to stay competitive. In the week -1 introductory video, CanGo seems to be doing very well in the market place. This was evidence by the telephone call that was made to Liz by the President of the Hudson Valley business association. When Liz was inverted to speak at the Hudson Valley business meeting to share her expertise with the rest of the business community, she could not define how the business was organized the system she and her management team have used to be so successful in the Hudson Valley. She could not clearly say where she came from as a business, where she is and where she will be going as a business. This seems clear to us that CanGo lacks a mission statement for the smooth operation of the business. If CanGo continue on this path, the company may and will experience major setbacks in areas of business growth and development, accountability and the ability to stay in the market places if other market forces come against her. Recommendation: CanGo like any other business is in the market place to survive and be profitable. Therefore if CanGo must survive and be competitive it must develop a mission statement as a foundation for...
Words: 2445 - Pages: 10
...Week 1 & 2 Video Analysis Report Week 1 & 2 Analysis Report “Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money” (“Strategic Thinking”, 2011, p.1). Strategic planning plays a very crucial role in helping organizations achieve their goals. The strategic planning process requires both managers and their subordinates to work together as a team to design, plan and implement those goals. We have noticed that there have been some deficiencies in the leadership of CanGo Inc. We have also provided some recommendations for the management team to improve their weaknesses so that the company can continue to stay successful in achieving its goals and launching itself to the online gaming industry. (1) There is a lack of mission, vision and value in CanGo Inc. Liz, the founder and CEO started her company with an emergent strategy process. This strategy would not allow the company to stay successful in the long run. Liz thinks that the success of the company has nothing to do with strategic planning. As a result, she fails to recognize the importance of strategic management planning. This issue is the top priority to be addressed because it is the core foundation of the success of the company (BUSN 460, Week 1 Video, 2003). (2) However, the management fails to analyze the company’s position in the market to set reasonable long-term and short-term goals. The goals and expectations seem to be unrealistic or unachievable. Goals that...
Words: 2204 - Pages: 9
...Video Analysis Week 3-4 DeVry University BUSN 460 In order for any company to grow into a successful and viable company in the future, there are a number of things that have to be implemented to ensure there’s balance and the organization is running properly. For CanGo they have the vision of where they want to be in the future and the start of a good internal structure to carry out those goals and vision. Where things seem to get off track for CanGo is in the areas of communication between departments, ensuring that full financial analysis have been completed before starting on a project, internal organization within the company, lack of professionalism between employees, and lack of concern for legality when it comes to company action’s. All of these issues if left uncorrected can pose a huge threat to the viability of CanGo’s business in the future. However, on the other hand if the following recommendations are put into play and the current issues are resolved it will only further and grow CanGo in their current state and in the future. Issues: 1. There seems to be a serious lack of communication between departments at CanGo. At any given time it is apparent that employees do not seem to know what others are working on or have already worked on. 2. CanGo has not done a proper full financial analysis regarding the new system; once again no project should be jumped into without proper analysis...
Words: 2787 - Pages: 12
...Team B Video Analysis Report of CanGo Innovative Financial Management & Consulting Services BUSN 460 Based on the first two week of observation, Innovative Financial Management & Consulting Services (IFM) has noted the following issues and our recommendation for your review. ISSUE #1: No Mission Statement or Company Vision RECOMMENDATION: It is the recommendation of IFM that a formal mission statement and company vision be defined. A mission statement defines why the organization exists and what it does, and is also a way of ensuring that everyone in the organization is on the same page. A mission statement also serves as a base line for effective business planning. A vision statement focuses on the organization's future; it can also robustly communicate the company’s purposes and inspire your team or organization. IFM consultants will meet with the Board of Directors to help define the company’s mission statement and vision. ISSUE #2: No Strategic Plan RECOMMENDATION: Once the CanGo mission and vision have been finalized and approved by the board, IFM consultants will develop a strategic plan through the following process: • Conduct a SWOT analysis • Review SWOT analysis and outline CanGo’s strengths, weaknesses, opportunities and threats • Define objectives, key strategies and short and long term goals • Define operational plan Once the strategic plan has been fully developed and approved by the CanGo Board of Directors, IFM will...
Words: 987 - Pages: 4
...Bolman Pullins Office: 3051 Stranahan Hall (mailbox in ST 3007) Phone: 419/530-4273 FAX: 419/530-4610 Email: Ellen.Pullins@utoledo.edu Office Hours: Tuesdays and Thursdsays 9:00-11:30 Objectives - What you should know/do at the end of the course: 1. You will be able to discuss the differences between business and consumer marketing. 2. You will demonstrate an understanding of the strategic process as it relates to business marketing. 3. You will be able to conduct an industry analysis on an industry that markets to businesses. 4. You will be able to make decisions and apply concepts to real world situations. Course Materials: Dwyer and Tanner, Business Marketing, Selected Readings (full book can be used if preferred: 4th edition) Videos, powerpoint notes, and other material on the Blackboard site Criteria and Assignments: Quizzes (5 at 10 points each) 50 points Company Analysis Project (4 Reports at 25 points each) 100 points Company Analysis Final Posted Project 50 points Exercises 75 points • Posted personal profile, group sign up • Exercises 1-5 • Comments on other students’ projects • Peer Evaluation Professionalism (discussion questions, other communication, responsiveness/quality, conferences, peer assessment) 25 points Grading Scale: Course grades will be assigned based on total points accumulated on the components listed above as follows: |92% and higher = A ...
Words: 1635 - Pages: 7
...SYLLABUS MGT/448 Global Business Strategies Copyright ©2015 by University of Phoenix. All rights reserved. Course Description The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Course Dates Jun 30, 2015 - Aug 03, 2015 Faculty Information Name : Email Address : Phone Number : HERB SPALLA (PRIMARY) See Policies Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located on your student website): • Academic Policies University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Academic Resources • Web Links Instructions Review the Web Links. SupportingMaterial Web Links • Interactive World Map Link Instructions Review the Interactive World Map Link. SupportingMaterial Interactive World Map Link • Text Citation Information for Electronic Readings Instructions Review the Text Citation Information for Electronic Readings. SupportingMaterial Text Citation Information for Electronic Readings ...
Words: 2751 - Pages: 12
...Week’s Team Objectives (defined in previous week): | Our team is to analyze week 1 and 2 videos and find key issues that CanGo is facing. We have to find 6 issues and recommendations for the videos. So we assigned 3 issues to find to each member and the remaining members were to do the SWOT and conclusion. | Work for Week’s Team Objectives Accomplished (defined in previous week): Each member is to review the video and find key issues to be resolved. We have split the tasks fairly so each member can be involved and gain some time. Review/Highlights of Team Video Analysis Report: As of today, we have finished the report because we had everybody get involved and like one say “Teamwork is the power”. Since it is a video analysis we had a lot of similarities to the issues found so I had to cut it short and take the important points. Diana and Carissa were assigned week 1 video. Celia, Amber and I work on week 2 video. Other ‘Consulting’ Work (other than Team Video Analysis Reports): We are working on a Powerpoint slides for the weeks to come to gain some time Progress toward Final Presentation (Qualitative and Quantitative): We have already started the research and task assignment . Working ahead of time is always good and that’s what we are doing. Comments (including each team member contributions/support): My team members are very loyal and reliable when it comes to accomplishing the work. We had a few timing issue with a member who is 8 hours ahead of us but...
Words: 352 - Pages: 2
...Review the Week 1 Study Guide. Familiarize yourself with the textbook used in this course. Visit the Student Finance Lab Learning Community. Objectives/Competencies Foundations of Finance 1.1Differentiate between financial statements. 1.2Differentiate between legal and tax structures for businesses. 1.3Identify the axioms of finance. Learning Activities Required Reading WileyPLUS Assignment: Fundamentals of Corporate Finance, Ch. 1 48 Reading WileyPLUS Assignment: Fundamentals of Corporate Finance, Ch. 2 25 Reading WileyPLUS Assignment: Fundamentals of Corporate Finance, Ch. 3 27 Website WileyPLUS Gradebook: Week 1 Gradebook ERR Week 1 Electronic Reserve Videos Recommended Reading Fundamentals of Corporate Finance, 2e Interactive/Tutorial WileyPLUS Assignment: Week 1 Vocabulary Activity 14 Interactive/Tutorial WileyPLUS Assignment: Week 1 Interactive Tutorials Activity Interactive/Tutorial WileyPLUS Read, Study & Practice: Week 1 Practice Interactive/Tutorial WileyPLUS Assignment: Week 1 Excel Resources Activity Video WileyPLUS Assignment: Week 1 Videos Activity 21 Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 1 Participation Quiz WileyPLUS Assignment: Week 1 Practice Quiz Paper Business Structures Week2. Financial Statement Analysis. Jan 20 - Jan 26Week2 Financial Statement Analysis Jan 20 - Jan 26 12.6 / 13 points Tasks Review the Week 2 Study Guide...
Words: 1170 - Pages: 5
...HLT 314V WEEK 2 COMPLETE ASSIGNMENT AND DQS To Purchase this tutorial visit following link: http://wiseamerican.us/product/hlt-314v-week-2-complete-assignment-dqs/ Contact us at: SUPPORT@WISEAMERICAN.US HLT 314V WEEK 2 DISCUSSION 1 Select one area of health policy and describe the impact that policy formation places on direct patient care delivery. What component of the policy area you selected could be improved to provide better care or patient outcomes, and how? HLT 314V WEEK 2 DISCUSSION 2 View the “Patient Protection and Affordable Care Act” video: (http://lc.gcumedia.com/zwebassets/courseMaterialPages/nur508_healthcare-reform-video-series-v1.1.php) This video was developed just as the Patient Protection and Affordable Care Act (commonly referred to as ACA) was due to be implemented. Now that the ACA is operational, contrast the information from the video with actual outcomes and provide your assessment of whether or not the stated goals of the ACA are being met for direct patient care. Support your position using sources inclusive of peer-reviewed literature as well as governmental statistics (state or national) or other nonpartisan resources. HLT 314V WEEK 2 ASSIGNMENT HEALTH POLICY FORMULATION AND ANALYSIS Details: Choose a topic on which to develop a health policy. This topic may address a needed change in technology, health care literacy, staffing, billing, diagnosis, etc. In a 1,000-1,250-word composition, construct a health policy and analysis according...
Words: 1264 - Pages: 6
...Media Summary The media sources I used this week are the same media sources I used in the previous weeks of this course. The media sources I used for this week’s topics included the textbook, the online videos provided, and my wife. I used the text book for most of the assignments this week. I felt like the text book for week 2 and week 3 did a good job of explaining the meanings of the topics presented and did not require additional readings. Chapter thirteen introduced the concept of sustainable income, or “the most likely level of income to be obtained in the future.”(Kimmel, Weygandt, Kieso, 2011). Chapter thirteen also explains how irregular items are presented, comprehensive income, the horizontal analysis, vertical analysis, how to compute ratios, and the concept of quality of earnings. Another valuable media source was the online videos. The video “Balancing the Books: Understanding Financial Reporting” discusses accounting tools, how the balance sheet works, profit and loss, and other topics. Like the previous videos, this video directly relates to and supports the topics in the text. Also, like the videos in previous weeks, the video is a nice change of pace from reading long text. I actually liked the videos used in week two more than the video used in this week’s lesson. The “Jeopardy” style video was a little boring and the way the contestant flashed back to his experiences made it a little drawn out for my taste, however I understand the attempt to make the...
Words: 355 - Pages: 2
...BBA340 Cross Cultural Management Department of Marketing and Management Faculty of Business and Economics Unit Guide E2 Evening; Offered in Session 2, North Ryde 2012 Table of Content Table of Content General Information 2 3 Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 3 3 3 3 3 3 Learning Outcomes Graduate Capabilities 4 5 Capable of Professional and Personal Judgement and Initiative Engaged and Ethical Local and Global citizens Discipline Specific Knowledge and Skills Critical, Analytical and Integrative Thinking Assessment Tasks 5 5 6 6 8 Case Study and Presentation Media Report Analysis Final Examination 8 9 10 Unit Schedule Delivery and Resources 12 14 Classes Prizes Required and Recommended Texts and/or Materials Teachnology Used and Required Learning and Teaching Activities Policies and Procedures 14 14 14 15 15 17 Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support Student Enquiry Service Equity Support IT Help Research and Practice 17 17 17 17 18 18 18 18 19 Page 2 of 19 General Information Convenor and teaching staff Unit Convenor: Meena Chavan Email: meena.chavan@mq.edu.au Other Staff: Choon-Hwa Lim Email: choon-hwa.lim@mq.edu.au Credit Points 3 Prerequisites 42cp Corequisites N/A Co-badged status ...
Words: 4289 - Pages: 18
...EDL 510 Week 1 Individual Assignment List of Implications for the Future EDL 510 Week 1 DQ 1 EDL 510 Week 1 DQ 2 EDL 510 Week 2 Assignment Preparing 21st Century Learners Survey and Analysis EDL 510 Week 1 DQ 2 EDL 510 Week 2 Assignment Preparing 21st Century Learners Survey and Analysis EDL 510 Week 2 Learning Team Assignment International Education Presentation EDL 510 Week 2 DQ 1 EDL 510 Week 2 DQ 2 EDL 510 Week 3 Individual Assignment Preparing 21st Century Learners EDL 510 Week 3 Individual Assignment Comparative Education Paper EDL 510 Week 3 DQ 1 EDL 510 Week 3 DQ 2 EDL 510 Week 4 Learning Team Assignment Advocating for Global Knowledge Project EDL 510 Week 4 DQ 1 EDL 510 Week 4 DQ 2 EDL 510 Week 5 Individual Assignment Preparing 21st Century Learners Survey and Analysis EDL 510 Week 5 Learning Team Assignment Easy Ways to Use E-Learning EDL 510 Week 5 DQ 1 EDL 510 Week 5 DQ 2 EDL 510 Week 6 Individual Assignment Technology Collaboration Tools Matrix EDL 510 Week 6 Learning Team Assignment Global Service Learning Project Proposal EDL 510 Week 6 DQ 1 EDL 510 Week 6 DQ 2 ---------------------------------------------------------------------- EDL 510 Week 1 DQ 1 (UOP) For more course tutorials visit www.tutorialrank.com In what ways do you anticipate our education system changing at the national, state, and local levels as a result of global society emphasis? --------------------------------------------------------------- EDL 510 Week 1 DQ 2...
Words: 558 - Pages: 3
...you work through the course and complete each activity. If you engage in all of the learning activities to develop your competence, this course of study may take up to six weeks to complete. Depending on your educational background, work experience, and the time that you are able to dedicate to your studies, you may be able to accelerate your progress. If you wish to do so, please consult with your course mentor. Week 1 Activity Read the following chapter in Management Learning Resource or Site Chapter 1 (“Innovative Management for a Changing World”) Complete the chapter review discussion questions and activities Watch the OTJ Video (“Camp BowWow”) Camp BowWow Complete the OTJ Video Assessment Camp BowWow Assessment Complete Interactive Quiz 1 Interactive Quiz 1 Complete the Aplia Assignment-Innovative Management for a Changing World Aplia Assignment Read supplemental articles Zenger: Leadership Excellence Hargis: Examining the Role of Transactional and Transformational Leadership Across Contexts Business Read the following chapter in Management Chapter 2 (“The Evolution of Management Thinking”) Watch the OTJ Video (“Barcelona Restaurant Group”) Barcelona Restaurant Group Barcelona Restaurant Group Assessment Complete the OTJ Video...
Words: 1177 - Pages: 5
