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Exective Summary: Research shows there is an excellent opportunity for growth and thus increasing the companies’ revenues tremendously. Majority of the company’s researched showed a 30% or higher increase in sales within 5 years which is great for expansion. Building an exceptional customer service program will Increasing sales and return customers and also expanding to new customers. Some background: On-line gaming in the US and global market increased over the past 5 years has been more than 30%. We also found that CanGo customer satisfaction rate is under 50% which threatens the company poetical for growth. Solution: To Expand into the gaming market using a Strategic planning process as part of company operations utilizing internal personnel with external training to get people qualified where they are needed.
Identify the companies’ capabilities through Opportunity analysis by replace communication system with a lean, to the point customer service system with operators as needed then build a return customer base by offering rewards and discounts. Market analysis shows the increase of revenue 38% in the US and 30.8% in the global market. Finically CanGo Return on assets is 2.3% and return on sales is 10.94% , excellent. Capital raised the cost of the online gaming to 30,000. With an increase in the market and customer base, CanGo estimates can exceed the 30,000 yearly.
SWOT Analysis:
Strengths:
The e-service that CanGo has offered its customers is a huge success. CanGo has conquered internet integration of music and books that have contributed to CanGo’s success. CanGo’s successful reputation has given other businesses, such as Webjouster, the opportunity to collaborate and piggyback off of one another. Offering online music and books resulted in a significantly high IPO.

Weaknesses:
Although CanGo has great strengths, the weaknesses

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