...Responsible marketers discover what consumers want and respond with the right products at right price to give good value to buyers, and profit to the producer. The marketing concept is mutual gain between businesses and consumers. Moreover, marketing receives much criticism. There is no denying that certain marketing practices hurt individual consumers. Marketing can produce six negative impacts on individual consumers, which are High Price, Deceptive Practices, High-Pressure Selling, Low Quality or Unsafe Products, Poor Service and Planned Obsolescence. Firstly, high price means that Greedy intermediaries mark up prices beyond the value of their services. There are too many intermediaries and they duplicate services. Resellers have responded by saying that: the work performed by the intermediaries is necessary and takes away the responsibility from the consumer or the manufacturer, the rising makeup is really the result of improved services, operating costs are driving up prices, in reality, profit margins are low because of intense competition. Strong retailers pressure their channel members to keep prices low. Secondly, marketers are sometimes accused of deceptive practices that lead consumers to believe that they will get more value than they actually do. Three groups exist with respect to these alleged practices: 1). Deceptive pricing includes such practices as falsely advertising "factory" or "wholesale" prices, or a large reduction from a phony high list price...
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