...Weight Watchers vs. Jenny Craig Tuesdays & Thursday Honors 1:00 PM Question 1: When first considering which diet plan to choose, a consumer must recognize their need; in this case our need is to lose weight. This serves as both a functional and psychological need. Jenny Craig and Weight Watchers both provide the functional need to help you satisfy your hunger while facilitating weight loss in a healthy manner. When it comes to our psychological needs, we want the personal gratification of losing weight and looking more attractive. The marketers for Jenny Craig and Weight Watchers show advertisements that portray their customers as fit, attractive and happier as a result of their weight loss program. We see this and immediately want those results that are associated with that program. Marketers will also use celebrity endorsements to sell their program and try to influence the consumer’s needs. Once we, the consumer, have recognized a need, the next step is to search for information. This search is both internal and external. For our internal search we might ask ourselves, “What do I know about weight loss programs?”. Additionally we will do an external search by researching the programs online, visits to their actual locations, or asking our friends and family for information. In this step, the consumer will weigh the perceived benefits against the perceived costs (See question two). Marketers have influence over this search for information by having websites, salespeople...
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...is involved in the process? Consumer research over the years has shown that shoppers often follow a relatively common shopping behavior for product purchase. In theory, a shopper is said to go through the following five stages as a process. In reality, sometimes the steps may be switched around or even left out, as not all consumers are by rule, always alike. The decision-making process (DMP) for Metabical, Cambridge Sciences Pharmaceuticals‘ (CSP) new weight-loss drug involves several people. The product end-user is the main subject of the decision-making process, but other external parties interject at different stages, influencing the consumer’s ultimate decision. Below is the flow Metabical’s consumers would go through as part of their shopping behaviors. Stage 1: Need Recognition & Problem Awareness A recognition occurs that consumers are unhappy with their current body image, their weight or their unhealthy lifestyle. This can come from consumers’ existing, continuous dissatisfaction in terms of their weight physical appearance. It can also be triggered by external media sources such as TV, Outdoor, Radio or Magazine advertisements whereby a variety different visuals, articles, messages can lead to consumer awareness that there is a problem, and a need, that must be satisfied. At this point, both the consumer and the respective media agents are involved in process. Stage 2: Information Search In order to find a means to solve their problem and satisfy their...
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...social and physical. Although each area is important to your total health and well being, in this text we will only emphasize the physical characteristics of total health. However, since no single area can stand fully separated from the rest, we will discover how small parts of each area are inevitably intertwined with each other. When defining physical fitness, two terms are commonly used: health related fitness, and athletic performance related fitness (also referred to as motor, or skill fitness). The components of these two types are as follows: Health related fitness • Cardiovascular endurance • Muscular strength • Muscular endurance • Muscle and joint flexibility • Body composition (lean mass vs. fat mass) Athletic Performance Related Fitness (motor or skill fitness) • Cardiovascular endurance • Muscular strength • Muscular endurance • Muscle and joint flexibility • Body composition • Coordination • Speed • Agility • Power • Balance • Reaction time • Neurological efficiency Although the five components of health fitness are included in athletic fitness, the additional athletic components are not necessary for total health fitness. However, those who desire to compete athletically will find it essential to go beyond health fitness. Developing the additional athletic fitness components of power, speed, agility, coordination, balance and neurological...
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...AN INSURANCE PROPOSAL PREPARED FOR: SKM Health Services, Inc. [pic] Top of Form Bottom of Form | | POLICY TERM 04/15/16 to 04/15/17 PRESENTED BY: James Singleton Master of Business Administration Certified Insurance Counselor Certified Professional Insurance Agent Certified Risk Manager Management Liability Insurance Specialist DISCLAIMER: COVERAGE SUMMARIES PROVIDED HEREIN ARE INTENDED AS AN OUTLINE OF COVERAGE ONLY. IN THE EVENT OF A LOSS, ALL TERMS, CONDITIONS AND EXCLUSIONS OF THE ACTUAL POLICIES WILL APPLY. | Our Story | ARTHUR J. GLATFELTER FOUNDER In 1968, while working with a prospective client, a local volunteer fire department, Art discovered a significantly underserved market. Since emergency service organizations were largely overlooked by the insurance industry at that time, Art interviewed every fire chief he could in order to gain a solid understanding of their needs. His findings became the foundation of VFIS, a division of GIG and the world’s leading provider of insurance, education, training and consulting products and services for emergency service organizations. The principles upon which Art built his insurance agency remain the foundation of Glatfelter Insurance...
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...CHAPTER I INTRODUCTION Starbucks Reward Program has found a new way to connect with other customers such as creating an internet site where they can gather information about their rewards and points. Therefore; we will conduct more research about the rewards program that they have, and what will be the good benefits of it for their customers. We will show the kinds of rewards they have and its backgrounds. Thus, this can be a preference for the other Starbucks Patronisers if they still don’t know what other reward programs they can have and what will be the advantages and disadvantages of it. However, these rewards have some misfires that you will know. This study will only occur from August to October 2014. We will only gather first information from the questionnaires and interviews that we will conduct to provide the most accurate information and to prevent false information. Background of the Study Starbucks Reward Program encourages their customers to buy their products because of rewards. Reward programs of Starbucks were created to test the loyalty of their customers. There have been changes about their rewards to test the loyalty of the few. Starbucks Rewards Program also has the capability of giving their customers satisfaction by giving them back the gratitude for buying their products. The purpose of the study is to identify the credibility of the reward program of Starbucks Coffee. Rewards Program of Starbucks also allows customers to access or to track their...
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...RELEASE THE WEIGHT JENNIFER TUMA-YOUNG Dedication To the inspirista within every woman Contents Cover Title Page Dedication Introduction Chapter One - We Eat How We Live Chapter Two - B is for Brain Dump and Breathe Chapter Three - A is for Assess and Accept Chapter Four - L is for Let Go and Laugh Chapter Five - A is for Add In and Appreciate Chapter Six - N is for Navigate and Notice Nature Chapter Seven - C is for Confront and Connect Chapter Eight - E is for Engage and Experience Acknowledgments About the Author Back Ad Credits Copyright About the Publisher Introduction Welcome to the most unconventional weight loss book you’ll ever read! Wait—let’s stop there. To be honest, I kind of cringe at the thought of this being a weight loss book, because I firmly believe that we are so much more than numbers and that what really matters in life is who we are, not what we weigh. But I understand that you probably picked this book up because you’d like to be healthier and weigh less. I get it! I am very grateful that you are here, and I am excited to share my story and what I’ve learned from working with thousands of women just like you. So even though we’re not calling this a weight loss book, it definitely is a book that will help you release weight. What’s so unconventional about it is that it will tell you to stop dieting, to eat what you love, to ignore the numbers on the bathroom scale, and to change the way you think about controlling your weight. And, unlike...
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...RETAILER AND CONSUMER PANELS NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To provide clients with all data and information required to be able to take best marketing and commercial decisions To Understand requirements, opinions and behaviors on Markets To Propose a reading sheet for the society, understand social behaviors, and understand markets evolutions - - 4 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MAIN COMPANIES IN FRANCE : • Turnover = around 2 milliards € • How many people engaged in Market research sector : 11 300 • • • • • • • • • • • • • • nielsen, TNS Secodip Worldpanel (Kantar group) IMS, IRI, GFK, NPD, IPSOS, IFOP, TNS Sofrès, Research International, Millward Brown, BVA Médiamétrie … 5 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH SECTOR SPLIT IN 3 : QUALITATIVE SURVEYS: (15%), QUANTITATIVE SURVEY (AD HOC SURVEYS): (52%) PANELS SURVEYS AND CONTINUOUS TRACKING (33%). Source: Syntec NIELSEN WORKS ON THESE 3 PARTS, BUT OUR CORE BUSINESS IS...
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...Strategic Audit of Lowe’s Companies, Inc. | Explore Page 1 of 70 Home Blog Contact Site Map Explore Learn. Live. Share. http://www.jacobcamp.com/2011/05/29/strategic-audit-of-lowes-companies-inc/ 5/25/2012 Strategic Audit of Lowe’s Companies, Inc. | Explore Page 2 of 70 Strategic Audit of Lowe’s Companies, I May 29, 2011 | Business Development,ERP,General Business Home » Blog » General Business » Business Development » Strategic Audit of Lowe’s Companies, In Click for PDF: Lowe’s U.S. Strategic Audit Spring 2011 Lowe’s Company, Incorporated is a home improvement retailer that has stores throughout the Unit following report is a student strategic audit for Mike Anderson’s strategic management course at th undergraduate student project team was composed of the following people: Keelie Cox, Alicia Kelly Wu, and myself (Jacob Camp) I. Executive Summary This report critically overviews the U.S. Division of Lowe’s Company, Incorporated. The purpose of accurate and current representation of Lowe’s through research using a variety of sources, method statements, recommendations, or opinions offered herein are only perspectives from the respective state that these aforementioned statements will come to fruition. The current operations, performance, and policies of Lowe’s will most certainly lead the company t the fortunate position to avert disaster. A note of exceptionally good news is that Lowe’s was evalu with a probability...
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...This research draws upon mostly primarily sources such as interviews, books, articles, case studies. Most research was done on the reason that places women and children in the predicaments to put them in transitional housing and a look at “Ruth’s Place.” The goal for starting Ruth’s Place, a transitional home for women and children’s non-profit organization is to improving the future of women and children in the City of Philadelphia and Tri-State areas. After meeting with Directors of similar programs established in the City of Philadelphia, the goal of this research is to determine the need for another transitional home and the proper funding to create a program that will be effective in the lives of those we service. What is Transitional Housing? Transitional housing, sometimes called second stage housing, is a residency program that includes support services. Usually provided after crisis or homeless shelter, transitional housing is designed as a bridge to self-sufficiency and permanent housing. Residents usually remain from six months to two years, and are typically required to establish goals to work towards economic stability. Viewed along a continuum of services, transitional housing is placed between emergency and permanent housing. However, the boundaries distinguishing the steps on the continuum are sometimes blurred. For instance, emergency shelter is offered on a short-term basis (typically three months or less), aimed towards assisting residents...
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...Working Paper Number: 02-061 Working Paper Date: February 2002 “Airbus vs. Boeing in Super Jumbos: A Case of Failed Preemption” Benjamin Esty (Harvard Business School) Pankaj Ghemawat (Harvard Business School This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract_id=302452 Airbus vs. Boeing in Superjumbos: A Case of Failed Preemption* August 3, 2001 Rev. February 14, 2002 Benjamin C. Esty Morgan 381 Harvard Business School Boston, MA 02163 Tel: (617) 495-6159 e-mail: besty@hbs.edu Pankaj Ghemawat Morgan 227 Harvard Business School Boston, MA 02163 Tel: (617) 495-6270 e-mail: pghemawat@hbs.edu *Acknowledgements: Ramon Casadessus-Masanell, Bruno Cassiman, Richard Caves, Ken Corts, Tarun Khanna, Julio Rotemberg, Vicente Salas Fumas, Xavier Vives and seminar/workshop participants at Boston University, Copenhagen Business School, Harvard Business School, INSEAD, New York University and Universitat Autonoma de Barcelona provided helpful comments. So did senior executives at both Airbus (Adam Brown, John Leahy) and Boeing (Tim Meskill, Randy Baseler, and Jim Jessup), although their comments do not constitute an endorsement of the material in either the teaching case or this paper. We also gratefully acknowledge help from Ed Greenslet, Don Schenk, and The Airline Monitor in obtaining data and insights about the commercial jet aircraft industry, Mike Kane’s assistance in preparing the original...
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...service by knowledgeable staff; consistent on-time delivery; value for money; and modern, efficient networks. We will build our people's commitment to these goals by: promoting job satisfaction; encouraging participation in the success of the business; recognising outstanding service to customers; and rewarding outstanding performance. (Ref: Australia post website) 3. Strategy Followed: Focus strategy as they will be more customer focused and specifically in the e-commerce businesses. 4. Is it a Global Company: It is a government business enterprise and also a self-funding business. 5. Key Products & Service Segments: Mail and parcel deliver services, postage stamps, mail sorting and distribution in Australia and overseas, messenger services, and mailbox rentals and post office facilities. 7. Turnaround point of the company: Future ready business transformation program because Australia Post has the lowest profit in 20 years and held only 1% of the market share on written communication. The remaining was carried on email, texts or social networks. 8. Industry is at decline stage. They had the lowest profit in 20 years in 2010. Revenues and profits had fallen as consumers migrated away from traditional mail and retail services to digital communication services. They had less than one percent of the market share. Its letters business will lose $100 million and it would only get worse. 9. Value Chain Analysis: Inbound Activities: Mails from customers...
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...An Overview of Advertising Chapter 1 1.1 Introduction If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...Management Summary This document presents the BU TV 2010 Global Marketing Activation Plan. The scope of the document is the entire Flat TV portfolio. Particular attention will be paid to the MCI Ambilight and its role in the total plan. The overriding Business Objective of the Business Unit is to turn this business into a profitable activity for Philips. This plan is designed to deliver a positive EBIT in 2010 on the road to sustainable profitability in 2012. We will do this by focusing in 2010 on driving leading market positions (top 2) in DACH, Benelux, France, Nordic and Italy as well as driving profitable growth in Brazil, Russia and China. A big effort will be made to provide better marketing deliverables for all other markets to help improve core profitability and market position. After careful analysis of our Purchase Funnel, an honest assessment of an updated SWOT and a reasonable expectation that external economic situation will...
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...Particulars PREFACE 1. INTRODUCTION 1.1 Rooftop PV Systems : An Introduction 1.2 Overview of the Global and Indian Experience Initiatives 1.3 Central initiatives State Initiatives 2. OBJECTIVES OF THE STUDY LITERATURE REVIEW 3. 4. METHODOLOGY & KEY ELEMENTS 5. IDENTIFICATION OF THE SHIFT 5.1 Why Solar makes sense SOLAR RESOURCE AVAILABILITY IN 6. DELHI Delhi’s Geographic Potential for Rooftop 6.1 Installations Methodology for calculating the solar rooftop 6.2 potential for different land areas in Delhi 6.2.1 Residential Buildings 6.2.2 Commercial Buildings 6.2.3 Industrial Buildings 6.2.4 Government Buildings 6.3 Consumer Categories for solar PV Factors that could impact the potential for 6.4 Rooftop Solar 6.4.1 Factors that could increase the potential 6.4.2 Factors that could decrease the potential 6.5 Delhi’s Existing Solar Policies and Incentives INTEGRATION OF SOLAR PV WITH THE 7. GRID (PROPOSAL) Case Study: Gandhinagar solar rooftop program 7.1 (2012 and on-going) 7.2...
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