...who is at the start of Weight Watchers in 1963, when she decided to invite her friends to hers in order to give them the possibility to lose weight "together". From there, the first Weight Watchers meeting was born. Quickly, the reputation of this program was spreading across the United States. It made thousands of followers. By 1970 it spread on to Germany, the first European country to import the Weight Watchers diet. In 1973, it followed by France and Switzerland and Belgium in 1974. The company is now present in forty countries across the world and hasn’t said its last word. In 1978, the company was sold to the famous U.S. food group H. J. Heinz until 1999, best known for the manufacture of ketchup and canned food. Since 2001, it went public and was listed on the New York Stock Exchange. The Weight Watchers program, in addition to the weekly meetings that have been develop in all countries where it operates, brand extension of products created under the logo of the brand through partnerships (105 products from 12 different categories in 2011). In 1993, Weight Watchers has developed additional services, including concept correspondence "Weight Watchers at home." But the revolution came in the 2000s with the development of the Internet, which hasn’t escaped to Weight Watchers. Weight Watchers International is the global leader in weight management services, operating in all the market through a network of owned and franchised. Weight Watchers holds about 50,000 meetings...
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...Weight Loss and Modern Technology For over forty years, the Weight Watchers organization has devoted itself to the helping people lose weight in a manner that was safe, practical, and manageable. Beginning in September of 1961 by a single woman in Queens, New York, the company has grown from a small, individual program to becoming the “global leader in weight management services, providing 50,000 Weight Watchers meetings each week in countries all over the world” (Weight Watchers International, Inc., 2013). Back in the sixties, the Weight Watchers program was provided face to face; individuals attended weekly meetings with peers. Today, the program has expanded to offer a wider variety of tools and options for members; members can attend meeting, access and use the Weight Watchers program online, and, most recently, the official Weight Watchers Smart Phone App. Accommodating Busy Lifestyles with Modern Technology For many years, those who wanted to participate in the Weight Watchers program only had the option of attending the weekly, in-person meetings. While those able to attend usually were able to find success with the program, it left a gap for those with busier lifestyles on the go. Those with full-time jobs could not stop their work day to go to physical meetings. With the development of electronic commerce, or E-commerce, companies had the option to offer their information, products and services through computer networks, including the internet (Rainer Jr. & Cegielski...
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...Weight Watchers International Inc. Muhamet Dervishi BA 422W Table of contents Exeutive summary…………………………………………………………………………………………………………………….3 History and Background……………………………………………………………………………………………………………4 Probems…………………………………………………………………………………………………………………………………..5 Strategic Analysis……………………………………………………………………………………………………………………..6 Overview of SWOT………………………………………………………………………………………………………………..6-7 Alternative Solutions…………………………………………………………………………………………………………….7-8 Conclusions……………………………………………………………………………………………………………………………..8 Work Cited………………………………………………………………………………………………………………………………9 Executive Summary Weight Watchers International, Inc. was born in 1961 by Jean Nidetch (incorporated in 1963) who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings. Weight Watchers International, Inc. is an industry leader of weight loss and management services, serving 30 countries. Currently, over a million people attend over 40,000 meetings weekly throughout the world. Research shows that people who have...
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...rhetorical mode. | Narration | The purpose is to tell the reader a story. | You need to understand the four basic components to all narratives which are the plot, character, conflict, and theme. | -It must be fact or fiction.-You are telling the reader a series of events in an exciting way. | Illustration | The purpose is to show the reader a clear picture. | You need to use specific details. | -You want to keep your introduction very interesting to the reader is excited.-Make sure to use clear supporting details so the reader is able to visualize what you are saying. | Description | The purpose is to be able to understand a person, place, or object using sensory details. | Using description you will set the tone and point of your essay. | -You must first chose a subject.-Give a full impression of the chosen subject. | Classification | The purpose is to reduce broad subjects to more specific areas. | You need to show the readers different ways to consider the information. | -Must be able to give your reader examples to illustrate the points you are trying to make.-Keep your thesis at the end after your introduction. |...
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...Essay Title: Body Project Course title: Regulating Bodies, Youth, Identity and consumption The body is a topic of much discussion within society at the moment with focus on media and consumer consumption. This has brought to light a range of issues surrounding the body, and literature from decades ago have been looked at and performed in a modern light to produce up to date research on the body. This body project gives me an opportunity to not only understand myself about body sculpting, but allow a better understanding on the literature and provide additional evidence that will either support or reject themes and theories in this chosen topic. My choice to choose the topic of dieting for this body project was an easy one to make. From the age of about fifteen I have been conscious of my weight despite being told ‘you aren’t fat,’ and ‘you don’t need to diet.’ These comments were not enough to deter me not to take up different dieting techniques and phases of exercising however more times than not I would fail at reaching my targets. I therefore saw this opportunity as a way to try again as the pressure of keeping a diary and writing up on it may encourage me to maintain it for longer than my previous attempts. I find the topic of dieting very interesting not just in terms of myself but also in terms of society as a whole. After researching this topic of interest and not realising it myself but dieting has a significant association with the increased risk of not only...
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...WRIT001: Academic Writing (Business Research Track) AY2012/2013, Term 2 Title of Essay Assignment 3: Business Report by Name: Nguyen Huy Phuc Student identification number: G0671469U Group No. G6 Course Instructor: Professor Dawn I declare that this Assignment is my original work and all information obtained from other sources has been cited accordingly. 1800 16% Signature Assignment Word Count (words) Turnitin Similarity Index (%) 06/04/2013 Date April 4 Application of exergames and technology-‐based weight loss intervention in reducing obesity among Great Eastern’s employees and increasing other benefits To Board of Directors Human Resources Manager Marketing Director Nguyen Huy Phuc Table of Contents Introduction ...................................................................
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...Metabical After spending millions of dollars for ten years in research and development, Metabical was finally able to receive FDA approval, making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product, numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing, packaging and demand forecast of the product are key to the success of Metabical. Barbara Printup, senior director of marketing for CSP, needs to analyze the market critically in order to decide the pricing and packaging strategy and forecast the demand for the product before it is launched. The demand forecast and the pricing and packaging strategies all plays a significant role in determining the long-term success of Metabical because the drug market is intensely competitive and only those products which are marketed with innovative strategies can survive in the market. Packaging decision is the first thing that needs to be taken care of. Since FDA trials showed that most of the people were able to achieve their weight loss goals by week twelve, the drug would be approved as a twelve- week treatment plan. The major issue that Printup needs to consider is the number of pills that would be included in each pack. Packing the entire twelve- week supply in one package does sound like a good plan but CSP should not forget that packaging plan directly ties in with the...
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...Article Watching the Watchers and McLuhan’s Tetrad: The Limits of Cop-Watching in the Internet Age Brian P. Schaefer Kevin F. Steinmetz University of Louisville, US. brian.schaefer@louisville.edu Kansas State University, US. criminogenic@outlook.com Abstract The internet is considered by many to be a boon for political activists, such as cop-watchers—a free, open, and widespread medium in which to disseminate political messages. While there is truth to these claims, the internet, like any technology, can be used for many purposes and comes with its own arrangement of limitations. To elucidate these limitations and to provide a word of caution about the political potential of the internet, particularly for video-activists/cop-watchers, the theoretical work of Marshall McLuhan is used to understand how the internet, as a medium, shapes and limits political messages. Using McLuhan’s tetrad, this study examines how the internet is problematic for cop-watching groups. In particular, the internet is said to yield consequences through how it (1) enhances or intensifies how the viewer experiences political messages through speed, (2) retrieves the importance of the narrator, (3) renders previous media increasingly obsolete, yet opens up new avenues for commercial dominance, and (4) creates additional reversals or other problems for video activism, such as the mass proliferation of surveillance and formatting discussion in counter-productive ways. ...
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...Analysing Bmw and the Automobiles Industry BMW – the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand – the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW’s portfolio and sold 1,212 units in 2008 – an increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 – 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). Automobiles market in the 2000s The next chapter will investigate the main trends within the automobile market starting with a general overview, followed by wider analyses of the environment as well as investigation of the competition in the car market. General overview In the 21st century the car industry can be described as mature, highly competitive and very dynamic. Despite being considered as global, automobile industry constitutes of three major areas – USA, Japan and Western Europe which together accounts for 80% of total sales (Lynch, 2006, p698) as well as almost 90% of total output (Donnelly et. al., 2002, 31). New markets, such as China, South America and Eastern Europe are emerging; however, as Lynch...
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...Learner name | ------------------------------------------------- Assessor name | MAJID HAMAD | Mr Francis | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC LEVEL 5 EDSML | MARKETING PLANNING | | | Assignment title | | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | review the changing perspectives in marketing planning. | | 1.1 | | | 1 | Evaluate an organizations Capability for Planning its Future Marketing Activity: | | 1.2 | | | 1 | Examine technique for Organizational Auditing & For Analyzing External Factors That Affect Marketing Planning | | 1.3 | | | 1 | carry out Organizational Audit & External Factors Analysis of external factors that affect marketing planning in a given situation | | 1.4 | | | 2 | Assess the main barriers to market planning. | | 2.1 | | | 2 | Examine how organizations may overcome barriers to marketing plan. | | 2.2 | | | 3 | Write a marketing plan for a product or service | | 3.1 | | | 3 | Explain why marketing plan is essential in the strategic planning process for an organisation | | 3.2 | | | 3 | examine techniques for new product development | | 3.3 | | | 3 | Justify recommendation...
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...Table of Contents I.Introduction and Executive Summary 2 1. Executive Summary 2 2. Introduction 3 II. Industry history and Market background 4 III. Market size 5 IV. Market growth 5 Australian Ice Cream Industry Size 2005-2009 5 V. Market shares 7 VI. Environmental Factors 8 VII. Company 9 1. Company History and Background 9 2. Company Operations 10 3. Mission Statement 11 4. SWOT Analysis 12 VIII. References 14 Appendices 15 I.Introduction and Executive Summary 1. Executive Summary The report is divided into two sections. The first section is a summary about the Ice Cream industry in the Australian Market, the summary of how well-known brands were established in the first half of the 20th Century. This section also describes the Market Size and Shares between major companies in 2012 as well as how the Ice Cream Industry grew within five years from 2005 to 2009. The section ends with two environmental factors that can affect the Industry in the Australian Market. The second section mainly focuses on a major company in the Australian Market. Unilever was chosen due to their popularity in Australia with famous Ice Cream brand, Streets, which has been in business for more than 80 years. This section gives an overview about the background and history of Unilever, some information about their mission statement and an analysis on their strengths, weaknesses, opportunities and threats. 2. Introduction This report describes...
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...|HUMAN RESOURCE POLICIES AND PRACTICES | LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Contrast job descriptions with job specifications. 2. List the advantages of performance simulation tests over written tests. 3. Define four general skill categories. 4. Describe how career planning has changed in the last 20 years. 5. Explain the purposes of performance evaluation. 6. Describe actions that can improve the performance-evaluation process. 7. Clarify how the existence of a union affects employee behavior. 8. Identify the content in a typical diversity-training program. CHAPTER OVERVIEW An organization’s human resource policies and practices represent important forces for shaping employee behavior and attitudes. In this chapter, we specifically discussed the influence of selection practices, training and development programs, performance evaluation systems, and the existence of a union. Selection Practices An organization’s selection practices will determine who gets hired. If properly designed, they will identify competent candidates and accurately match them to the job and the organization. The use of the proper selection devices will increase the probability that the right person will be chosen to fill a slot. While employee selection is far from a science, some organizations fail...
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...Harvard Business School 9-391-189 rP os t Rev. 10/2/93 Cat Fight in the Pet Food Industry (A) The Product op yo “[Pet foods] is an industry waiting for a breakthrough,” said Peter Bowen, marketing manager of H.J. Heinz's 9 Lives cat food.1 In 1986, virtually all U.S. pet owners purchased commercially-produced food for their dogs and cats. However, by the mid-1980s, the nation's pet population, consisting of about 50 million dogs and 50 million cats in half of the U.S. households, had entered a period of slow growth. As pet food consumption stabilized at around 10 billion pounds per year, the industry's major players realized that sales increases would most likely follow only from larger “share of stomach.” The vast majority of pet food sales were for cats and dogs. In 1986, dog food sales exceeded $3.2 billion, while cat food sales were about $2.1 billion. Within each of these two broad categories, however, there were different types and several flavors of pet food made from many different ingredients including grains, poultry, fish, meat, and animal by-products. No tC The principal types of pet food were (in order of sales) dry, canned, and moist. Dry pet food, the largest dog and second largest cat segment in 1986, had a cereal base that was augmented with animal- or plant-based protein, fats, vitamins, and minerals. Dry foods had a low moisture content (5% to 15%), and therefore did not contain preservatives. Canned food for ...
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...SPECIAL REPORT Top 10 Best Practices in HR Management For 2011 30610860 SPECIAL REPORT Top 10 Best Practices in HR Management For 2011 30610860 Executive Publisher and Editor in Chief: Robert L. Brady, J.D. Managing Editor–HR: Legal Editor: Editor: Production Supervisor: Graphic Design: Production & Layout: Patricia M. Trainor, J.D. Susan E. Prince, J.D. Elaine V. Quayle Isabelle B. Smith Catherine A. Downie Sherry Newcomb This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought. (From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers.) © 2006-2011 BUSINESS & LEGAL REPORTS, INC. All rights reserved. This book may not be reproduced in part or in whole by any process without written permission from the publisher. Authorization to photocopy items for internal or personal use or the internal or personal use of specific clients is granted by Business & Legal Reports, Inc. For permission to reuse material from Top 10 Best Practices in HR Management for 2011, ISBN 1-55645-317-5, please go to http://www.copyright.com or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive...
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...Manual for the GMAT*Exam version 8.0 All rights reserved. No part of this manual may be reproduced for distribution to a third party in any form or by any means, electronic or mechanical, including photocopying, recording, or any information retrieval system, without the prior consent of the publisher, The Princeton Review. This Manual is for the exclusive use of Princeton Review course students and is not legal for resale. GMAT is a registered trademark of the Graduate Management Admission Council. The Princeton Review is not affiliated with Princeton University or the Graduate Management Admission Council. Permission to reprint this material does not constitute review or endorsement by the Educational Testing Service or the Graduate Management Admission Council of this publication as a whole or of any other sample questions or testing information it may contain. Copyright © 2003 by Princeton Review Management, L.L.C. All Rights Reserved. 800.2Review/ www.princetonreview.com ACKNOWLEDGMENTS Thanks to the following for their many contributions to this course manual: Tariq Ahmed, Kristen Azzara, Shon Bayer, John Bergdahl, Marie Dente, Russ Dombrow, Tricia Dublin, Dan Edmonds, Julian Fleisher, Paul Foglino, Alex Freer, John Fulmer, Joel Haber, Effie Hadjiioannou, Sarah Kruchko, Mary Juliano, Jeff Leistner, Sue Lim, Michael Lopez, Stephanie Martin, Chas Mastin, Elizabeth Miller, Colin Mysliwiec, Magda Pecsenye, Dave Ragsdale, “GMAT” Jack Schieffer...
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