...Welcome to the Unilever Future Leaders Programme Application The most important question The Unilever Graduate Programme is highly competitive. It is crucial that your application form is an accurate and compelling representation of your interest and suitability. If the questions are difficult to answer based on lack of relevant examples you may want to reconsider applying to this programme. Make a good impression Fill out your application carefully as this is your first opportunity to make a good impression. Allow yourself plenty of time to complete it, and make sure you answer all of the questions. If selected to move forward, your answers will serve as the basis for your interview, so, keep a copy of your form and be prepared to talk in depth about the points you raise. If you get through to the Selection Day, senior managers from our business will see your form - so make sure it’s accurate and that you spell check it. What we are looking for Throughout our recruitment process we assess applicants against our leadership competencies, so it's worth familiarising yourself with these and determining how your skills and experience relate to each one. Our recruitment process is rigorous, so if you don't fulfil these criteria it's best to realise this before investing the time in applying. Growth mindset This is competitive leadership. Taking the lead in the market place versus following. It's a positive attitude about the company's future — glass half-full — but...
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...growth will come from Our business target, growth, share or margin Positioning, roles and strategy for the total brand portfolio (global and key regional / local brands) The main strategic actions / objectives / by channel or global strategic Customer How we will win, through specific actions and developing capability: innovation, communication, HR, resource priorities, etc. Metrics and milestones to track progress Must-stops and don’t starts How we will act as a team, our category culture What might destroy our plans Strategic actions Detailed strategies / capabilities Targets / measures What we will not do Team behaviour / culture Key risks Developing a Marketing Strategy for FMCG Case Study: How familiar are you with the Unilever 6P‟s Model? Market dynamics & financial returns Profit Turnover Price Volume Value market size Market growth Volume market size Volume share Value share Buying behaviour Loyalty Penetration Share of purchase Average pack size Purchase frequency 6P's (brand levers) Place • Distribution • Visibility • Number of lines • Share of staff Proposition • Consumer attitude • Brand health • 360º comms • Brand investment • ROI • Competitor activity Promotion • ROI • Depth of discount • Number of promotions • Compliance • Competitor activity Pack • On shelf impact • Variant diff’tiation • Perceived...
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...COLLEGE OF BUSINESS & TECHNOLOGY LTD Edexcel BTEC Level 7 Professional Diploma in Strategic Management & Leadership Managing Corporate Responsibility in Wider Business Environment Table of Contents INTRODUCTION .................................................................................................................... 2 Page | 1 PART 01: .................................................................................................................................. 3 LO 1.1: Briefly explain how the globalization has an impact on a national economy ......... 3 LO 1.2: Discuss the influence of international institutions. .................................................. 4 LO 1.3: Explain the role of European Union on Unilever, UK. ........................................... 6 LO 2.1: Explain the importance of having good Corporate Governance for the organization ............................................................................................................................................... 7 LO 2.2 & 2.3: Discuss what regulatory requirements exist in the country shaping the corporate governance practices of an organization and their role in ensuring corporate stakeholder’s interest. ............................................................................................................ 8 LO 3.1: Discuss the economics of adopting a policy of environmental awareness in organizations. ......................................................
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...growing its business in China both organically and through a series of strategic partnerships. Nowadays, HSBC's international network comprises more than 6,200 offices in 74 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa,. ranks first in the Forbes 400 Top UK based companies in spite of its root from Asian, with deversified products and services, including advisory, financing, trading, sales, transaction banking, research and analysis. Unilever is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, The Netherlands. Its products include food, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé, and the world's largest producer of food spreads, such as margarine. One of the oldest multinational companies, its products are available in around 190 countries. Unilever celebrated its 85th anniversary year of business in 2014. 2.1 The purposes of different types of organisations Type | Description | Purpose of Organization/ Example | By number of owners | Sole...
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...What is nanotechnology? In a recent survey, less than half of UK consumers were successfully able to define the meaning of nanotechnology as a “technology that involves using very small particles”, i.e. controlling matter at an atomic or molecular scale, measured in nanometers. After all, no internationally agreed definition currently exists. It has filled the food industry with big ideas, but confusion and concerns have stalled the process of product development in big food company R&D departments. Therefore, there is still a long way to go before ideas in a lab or turned into commercially viable innovations. Application in the food industry In the food industry, the technology could have a variety of uses including detecting bacteria in packaging, delivering nutrients in small doses, or producing stronger flavors and colorings. In what seems to be a miracle cure to obesity and diabetes, oil droplets containing nano-sized water particles could be used to reduce the fat content of foods such as mayonnaise, cream and chocolate while retaining good sensory properties. There are a myriad of other potential applications in the food sector ranging from emulsions and nano-encapsulations on the formulation side to nano-coatings for processing equipment on the factory floor, which would ease the cleaning burden at food plants. Other interesting applications included nano-sensors that could detect pathogens and nano particles that could purify water in developing countries...
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...1. Introduction of Social Media and Knowledge Management Since Web 2.0 was popularized by n O'Reilly Media and MediaLive, it allows users to do more than just retrieve information such as social networking sites that lead the world is getting smaller which make people know and recognize each other although they haven’t met before and communicate easily, give people more freedom to express their ideas, opinions, and creativity, to have better interaction and increase efficiency in communication, and make human life easier (Hansen, Shneiderman, and smith 2010). Basically, according to Kaplan and Haenlein (2010) “social media is defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content”. For examples, people can communicate and share idea in easy and practice way by using social media in the form of image, podcasts, text, video, and many more. In the modern era like nowadays, internet and social media has undergone very rapid progress which resulted it's become as lifestyle and part of human life and become vital tool that cannot be ignored by people and corporation. There are several popular social media that users usually use such as Facebook, Linkedin, twitter, and Google+ and Facebook still tops social network by having 1.4 Billion of total number of users in the world (Statistic Brain 2013). It is evidence from research data, there is...
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...North South University School of Business Project on: HRM issues of Unilever Bangladesh Limited Course: Mgt-351, Sec-8 Submitted To: Naureen Khan Submitted By: 1. Mohammad Maruf Ahmed ID 1130564030 2. Md.Khairul Amin Bhuiyan 3. Anirban Muhury 1310476030 4. H.M. Tanjim 1220215030 Work done by members Name | work | Pages | Mohammad Maruf Ahmed | Executive summery to selection process | 3-16 | Md.Khairul Amin Bhuiyan | Orientation, Training and Development | 17-20 | Anirban Muhury | Appraisal and compensation method | 21-25 | H.M. Tanjim | Grievance and recommendation | 25-30 | Table of content Content | Page | Introduction | 4 | Unilever Bangladesh | 5 | Management structure of Unilever | 7 | Recruitment | 10 | Selection | 14 | Training and Development | 18 | Appraisals and Compensation | 21 | Grievance | 24 | Recommendation | 28 | Conclusion | 30 | Reference | 31 | Executive Summary This report provides an analysis of Human Resource Management issues of the world’s leading fast moving consumer goods company Unilever Bangladesh Limited. In this competitive business era, there are so many strategy related to Human Resource (HR). We tried our best to prove that the UBL utilizes those strategies in order to exploit its human resource. We tried to demonstrate...
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...on............... (Unilever)". For collection of data i have investigated the relevant newspapers, information from related institutions. In my study, i have found a lot of information about the forming of Environment for Business & Social Responsibilities. I was provided necessary supports from my university and related authorities. Surely this study will enhance my knowledge and experience and work as an important source of information for future work on this topic. Finally, i would like to request you to accept my paper. Thank you in advance for your assistance and advice in this connection. Sincerely yours, |Name | |Signature | | |Reg. No. | | |Imran Hasan Kibria | | | | |071-12-451 | | (i) Acknowledgement This report has been prepared for Md. Shahnur Islam, Course Instructor, Faculty of business, ASAUB. i would like to thank you sir for guiding me with your superior knowledge, experience and care. I would like to thank all the people whom we interviewed at Unilever Bangladesh, for giving...
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...products and food, Unilever Vietnam has achieved a lot of success and be remarkable in Vietnam’s economy. Unilever Vietnam is evaluated as one of strongest foreign capital companies and has a huge contribution to Vietnam’s development and country’s economy. The important feature that guarantees its success is the close connection between the firm and Vietnam’s economy and the community. Furthermore, Unilever also has built and developed well relationships between medium and small internal enterprises even they are customers, suppliers or distributors. Over 15 years in Vietnam, Unilever is known as a firm not only brings the benefits to its own business but also contributing to the social’s development, especially with children and women by its meaningful activities. This project researches Unilever on this variety of aspect: * Identify the mission, values, and objectives and assess the influence of stakeholders of Unilever * Evaluate the extent to which Unilever achieves the objectives of three stakeholders * Identify the responsibilities of Unilever and strategies employed to meet them * Explain how economic system attempt to allocate and make effective use of resources available within country * Discuss the impact of social welfare and industrial policy initiatives in Unilever and the wider community * Evaluate the impact of macro-economic policy (fiscal and monetary policy) measures and influence of the global economy on Unilever and...
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...SEMINAR PAPER Creative Techniques for Problem Solving Korbinian Dennerlein H0954189 Strategy, Innovation & Management Control Vienna University of Economics and Business Course: 5876 Personal skills -‐ Problem solving Instructor: Desislava Vacheva (BSc.MSc.) Korbinian Dennerlein H0954189 CREATIVE TECHNIQUES Innovation and creativity foster and generate a crucial resource in today’s constantly changing business environment. It is essential to handle this resource carefully and to act target oriented in order to gain a sustainable competitive advantage. Nevertheless, it is important not to lose focus on the core business and to keep the balance between exploitation and exploration. Therefore, it is important to apply creativity in the right way. This application should preserve the stable and working organization from being too chaotic. A general way to divide the various approaches is to cluster them into divergent and convergent techniques. Divergent techniques aim at generating a high number of ideas in order to have a wide range of possible solutions to choose from. In comparison, convergent techniques deal with a certain problem and search step-by-step for a single right solution.1 In the beginning of this paper I want to explain one divergent concept in...
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...[pic] | | |Introduction | |Organizational Study | | | |About the Company | |History | |Company Profile | |Objective of the Company | | | |Mission and Vision | | ...
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...rP os t 9-306-037 REV: JANUARY 18, 2007 JAMES AUSTIN JAMES QUINN Ben & Jerry’s: Preserving Mission and Brand within Unilever op yo In December 2004, Ben & Jerry’s head of Social Mission, Yola Carlough, sat in her office in South Burlington, Vermont, talking with the company’s “social auditor,” an external consultant hired to generate an independent perspective on the company’s performance. Together, the two were compiling data for a forthcoming report, Social and Environmental Assessment 2004, in which Ben & Jerry’s social and environmental performance would be assessed in a comprehensive, candid fashion. The auditor had been conducting the report annually since 1996, each year evaluating the extent to which the company lived up to its ambitious three-part mission of “linked prosperity” under which its product, economic performance, and social contribution were viewed as “interrelated.” tC Carlough took a moment to reflect on the dramatic change that had swept over the ice-cream company since she became its head of social mission in 2001. Since then the company had transitioned from a self-described quirky, independent-minded maker of premium ice cream, to a division within a large multinational corporation. When Ben & Jerry’s was acquired by Unilever in September 2000, many familiar with the company’s unique brand and mission were concerned with how the company might change under the direction of a large parent company. Many employees, ...
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...Welcome, Guest Login | Register Tuesday, Nov 20, 2012 Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion | Life & Leisure | Mgmt & Mktg Advanced Search RSS Content Guide Follow us on | Technology | BS Products Section Home | Guru Speak | Management | Marketing | Strategy | Kit | the strategist | Columnists | BSchools | Books & Ideas | People & Careers Home > Mgmt & Mktg Live Markets | Commodities Text or company name Keyword Go Email this Facebook Twitter Share 1 Print this Maybelline seeks to crack the beauty code Nielsen data show that the L?Oreal group brand is fourth after Lakme, Elle 18 and Revlon. Can it break into the top three? Viveat Susan Pinto / Mum bai Apr 09, 2012, 00:13 IST Ads by Google Submit Your Resume : 2-10 years Exp. Salary 3-15 Lakhs. To Apply, Register on Shine.com Now Shine.com/Pharma_Jobs It began with a provocatively titled headline — WTF — in January this year. But by the end of it, Women Take Forever (or WTF) was the most popular topic on Facebook and Twitter, with men as well as women voicing their opinions on the subject, even taking potshots at each other whenever the opportunity presented itself. This, however, was just part of what Maybelline New York, the cosmetic brand from French major L’Oreal, had in mind for its new Clearglow Bright Benefit or BB Cream — a product that combines the benefits of a foundation, sun block and moisturiser. Dare To Go...
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...“Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” Submitted to Sharmin Shabnam Rahman Lecturer BRAC Business School BRAC University Submitted by Md. Robin Miah Id# 06204032 BRAC University Date: 02-09-2010 September 2, 2010 SHARMIN SHABNAM RAHMAN Lecture BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, This is to inform you that I am submitting the internship project report titled “Evaluation of Entry into Ice cream Business for Unilever Bangladesh Limited” upon completion of my formal internship attachment period from May 06, 2010 to July 06, 2010 with Unilever Bangladesh Limited. I would like to thank you and show my gratitude for your support and guidance that you provided me during the preparation of this report. Without your help it would have been impossible for me to prepare this report. I would like also show my gratitude to my Company supervisor MD. Risalat Siddique, Brand Manager, UBL for his support during my internship period. I have tried to discuss all the relevant points of a feasibility study while keeping consistency with Unilever Bangladesh Limited’s information confidentiality policy. I would be glad to clarify any discrepancy that may arise or any clarification that you may require regarding my project and report. Sincerely, ________________________ MD. ROBIN MIAH ID#06204032 BRAC University ACKNOWLEDGEMENT I would like to show my sincere gratitude...
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...DEPARTMENT OF MARKETING COURSE OUTLINE SUMMER 2012 Course: MKTG 300, Principles of Marketing (10122) Meeting Time: Tuesday and Thursday 1:00pm - 4:45pm Meeting Room: Room 235, CBA Instructor: Dr. Praveen Soni Office: Room 355, CBA Phone: 985-4763 Office Hours: After Class e-mail: praveen.soni@csulb.edu (No junk mail, please) Course Objectives To provide business and non-business students with the basic knowledge of marketing, regardless of their area of specialization. To relate marketing concepts to real life business situations using numerous cases and various Internet activities. To develop students’ ability to understand marketing challenges, issues, and alternatives, and the ability to make recommendations. To inculcate an appreciation for the marketing activities typically performed by marketing professionals. Required Text Lamb, Charles W., Joseph F. Hair and Carl McDaniel (2013), Marketing, Twelfth Edition, South-Western Cengage Learning, Mason, Ohio. Course Grade Determination The course grade will be determined by weighting the components as shown below. Relative grading will be used to assign letter grades after all scores have been compiled. Test 1, 2, and 3 – 20% each Group Presentation – 15% Multicultural Retailing Field Project – 15% Individual Participation – 10% Tests 2 and 3 are non-comprehensive. Each student is responsible for bringing a SCANTRON 882 and a No. 2 pencil for the tests. To enhance...
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