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Wells Fargo Community Bank: Post Analysis

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I have over thirteen years of experience in project management, implementation, and strategic planning within my current position. I believe that my current role relates closely to the qualifications of this position, as I have outlined below:

Project Management, Implementation, or Strategic Planning:
As a regional marketing consultant supporting the Community Bank, I manage multiple marketing programs from initiation to post-implementation. This includes developing the strategy, gaining leadership support, development of any collateral or support material, implementation, and post analysis. Post analysis typically includes outcomes, best practices, budget reporting, and ROI.

Currently, I am implementing regional marketing strategies for new branch openings, branch …show more content…
I utilize the Marketing Exchange (fka Aprimo) process quite frequently to submit sales support materials, collateral for team member appreciations, content for the customer experience portion of the huddle guides, and much more. In fact, last year I submitted thirty-seven projects into Marketing Exchange. I have a full understanding of the Regional Marketing Compliance Roadmap and Guidelines, The Vision & Values of Wells Fargo, and the Wells Fargo Brand Standards.

In addition, I provide coaching/consulting to district managers and branch managers around communicating, reinforcing and improving behaviors related to the quality of the products and services provided to our customers, while adhering to our corporate regulations, laws, and internal policies. I have worked to create a supportive culture of compliance in the market by explaining why it is important, the risk involved, and providing avenues in which they can meet their marketing needs compliantly.

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