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Westlake Lanes - Case Study

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Introduction:

Westlake Bowling Lanes is sixteen lanes, Ten-pin bowling alley located in Raleigh, North Carolina. It is currently being operated by Shelby Givens, but it originally belonged to her maternal grandfather Dane Sugar. Dane stared this business in the early 1970s. At that time the bowling alley had been profitable because it was the only bowling alley being constructed in Raleigh downtown. Dane started this business, as he was a passionate bowler himself. At his time the bowling alley prospered and became a place for families and other competitive league players to come and bowl.
Upon Dane’s death someone had to step in and run the business so the board members, consisting of one of his son and his son’s close friends, offered the job of being the general manager to their oldest employee, Shirley Smith. As she had worked along with Dane for the longest time, she knew all the in’s and out’s of the business. But she lacked the appropriate managerial skill and experience and she couldn’t do much for the business and the bowling alley had not been doing well.
One of the board members, Shelby’s uncle, contacted her and asked to step in and take control of the business. Shelby, an MBA graduate was considering her options when her uncle approached her. She decided to step in because the business belongs to her grandfather and she did not want it to go down the drain. She had worked with her grandfather at Westlake Lanes for two summers while she was still in college so she had an idea about the business. Problem Identification:

West lakes had been facing a few major problems that have affected the course business and due to that reason the business was in very critical stage. The board hired Shelby because she proposed to bring the business back to its profitability, but for that to happen she had asked the board for a year’s time. There were

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