...competitor in the industry. WFNX-101.7 FM was a small radio station started by a local media conglomerate called The Phoenix Media/ Communications Group in 1983. WFNX was actually founded to serve as a link to the company’s flagship newspaper “The Boston Phoenix” which was known as the largest alternative weekly in New England. Speaking from an external standpoint, the industry’s consumers were well educated, affluent, well-read, single professionals and students at the time that were unsatisfied with mainstream media. These were the targets of the newspaper, and as a result WFNX would speak out to them in their own form of “alternative music.” Critical issues arise already because this company goes against mainstream media and is targeted toward a smaller minority of individuals. Alternative music was newly being introduced and proved to be acceptable on a smaller scale than other forms of music such as Rock and Roll and Pop. The biggest key internal problem faced by the company is the stubbornness and lack of long-term vision in their human resources (PD Program Directors). The company received a huge spurt in growth after their Green Day concert; however their follow-up was rendered useless. Kurt St. Thomas’s prophetic vision created an excellent opportunity for the little 3,000 watt radio station to become a major competitor in the radio industry. While their competitors worked hard to adapt and switch formats to an alternative station, WFNX remained stubborn and refused...
Words: 920 - Pages: 4
...competitor in the industry. WFNX-101.7 FM was a small radio station started by a local media conglomerate called The Phoenix Media/ Communications Group in 1983. WFNX was actually founded to serve as a link to the company’s flagship newspaper “The Boston Phoenix” which was known as the largest alternative weekly in New England. Speaking from an external standpoint, the industry’s consumers were well educated, affluent, well-read, single professionals and students at the time that were unsatisfied with mainstream media. These were the targets of the newspaper, and as a result WFNX would speak out to them in their own form of “alternative music.” Critical issues arise already because this company goes against mainstream media and is targeted toward a smaller minority of individuals. Alternative music was newly being introduced and proved to be acceptable on a smaller scale than other forms of music such as Rock and Roll and Pop. The biggest key internal problem faced by the company is the stubbornness and lack of long-term vision in their human resources (PD Program Directors). The company received a huge spurt in growth after their Green Day concert; however their follow-up was rendered useless. Kurt St. Thomas’s prophetic vision created an excellent opportunity for the little 3,000 watt radio station to become a major competitor in the radio industry. While their competitors worked hard to adapt and switch formats to an alternative station, WFNX remained stubborn and refused...
Words: 330 - Pages: 2
...Students have tremendous potential to be ambassadors for change and lead meaningful action. What is the best way to educate, engage and empower youth to bring about positive change in the world? The best way to educate, engage and empower youth to bring positive change in the world is to sensitize them to real life scenarios such as cases, involvement in political discussions or debates and to make them participate in the world's current state in different disciplines such as economy, politics and social-cultural aspects. To achieve this through change, students must be able to lead others with meaningful actions using their creativity, charisma, and their sense of leadership to be able to resolve and help find solutions that senior employees have trouble figuring out. On the same note, student must have an open mind and be able to grow as individuals to become better people and to have the skills necessary to perform at their best in the "real" world. This being said, they must have the proper tools to develop their thinking skills and to comprehend the logistic of the current world we live in. So, to be able to have all the necessary skills, the best way to learn is on the field with other people who already have the experience and the knowledge of positive change. In other words, students should be formed correctly and partake in others in different projects and work to learn from other's mistakes and their success. Classes in universities or colleges would be recommended...
Words: 648 - Pages: 3
