Assessment Code: Capstone
Student Name: RP
Student ID: 000XXXXXX
Date: 7/21/15
Mentor Name: CJ

Triple E, LLC
Extraordinary, Everyday Events
RP
Owner/CEO

522 SE Washington Ave. STE 139, 140
Roseburg OR 97470
541-440-7662
email address
July 21, 2015

Table of Contents
Part A 2
Executive Summary 2
A1. Company Identification 2
A2. Mission of the Company 3
A3. Business Goals 3
A4. Keys to Success 3
B1. Industry History 3
B2. Legal Form of Ownership 4
B3. Location and Facilities 4
B4. Management Structure 4
B5. Products and Services 5
C. Market Analysis 5
C1. Target Market 5
C2. Industry Analysis 5
C3. SWOT Analysis 7
D. Market Strategy 9
D1. 4Ps 9
D3: Promotional Strategy 10
D4: Sales Forecast 11
E. Implementation Strategy 12
E1 & E2. Overall Strategy and Implementation 12
E3: Control Plan 12
F. Financial Statements and Projections 13
F1. Forecasted Profit and Loss Statement 13
F2. Forecasted Balance Sheet: 14
G. Financial Report 14
G1: Financial Projections 14
G2: Financial Position 15
G3: Estimated Capital/Investment Needs 15
References 15

Part A
Executive Summary
Triple E Marketing and Events is a limited liability partnership registered in the state of Oregon for tax purposes. Its founder is Ms. RP, a former workshop and events coordinator with the Umpqua Community College's Small Business Development Center. Ms. RP works with two other contract-as-needed workshop and marketing coordinators, creating a highly respected group of marketing, development, and graphic art specialists who share a total of 40 years of experience coordinating meetings and events, and creating comprehensive marketing campaigns.
The company has a single private investor and has no current plans to go public. The company has its main offices in Roseburg, Oregon. The facilities include a design studio and office,